Adstra Appoints Todd Schoenherr as SVP, Head of Product
June 20 2024 - 2:31PM
Adstra, the leader in enterprise identity resolution across all
marketing and media touchpoints, today announced the appointment of
Todd Schoenherr as SVP, Head of Product. Schoenherr, an experienced
product leader who has worked across data and technology companies,
will oversee Adstra’s product team.
Schoenherr arrives at Adstra from JLGS Ventures, where he held
the position of Strategic Consultant. In this role, he advised
capital backers on business potential, market expansion, and growth
options for a lead generation site focused on connecting local
retailers and service providers with residents in luxury markets.
Schoenherr has more than 15 years of experience in AdTech, Data,
and Identity. He’s led product and strategy teams at Infutor,
mParticle, Signal, and Orbitz. In these roles, Schoenherr saw
firsthand the need for brands to have a strategic customer data
capability, and the challenges they face trying to stitch together
different vendors to achieve this.
“Conexa is a distinctive and disruptive answer to the myriad use
cases for enterprise identity,” said Rick Erwin, CEO of Adstra.
“Todd has spent his entire career at the intersection of data and
media, with a profound comprehension of the unique solutions that
brands require to change the way they data and embrace a new
approach to identity. We are thrilled to have him aboard to advance
the Conexa value prop and ensure it meets the evolving demands of a
changing ecosystem.”
At the core of Adstra’s innovative approach to identity
resolution, Adstra’s flagship product, Conexa™, is an Enterprise
Identity Platform unique in its ability to operate within a brand’s
firewall or other environments, empowering brands with unencumbered
control of their data and insights and the ability to resolve
consumer identity transparently, with complete interoperability,
and without privacy risks.
“Brands have many tools that are point solutions that solve for
one aspect of their customer data strategies, but don’t create
lasting strategic value,” said Schoenherr. “Adstra solves for this
by bringing brands data and identity solutions behind the firewall.
The end result is a strategic data capability, instead of a handful
of one off, incomplete solutions. Adstra’s products address the
needs of brands across all phases of the customer lifecycle and
across every customer touchpoint, including customer acquisition,
media measurement, advanced analytics, and personalization. Adstra
provides the foundation to integrate and supercharge brands’
customer data stack to provide better customer experiences and
power their businesses.”
About Adstra Adstra represents the pinnacle of
data-driven solutions, offering a seamless, comprehensive suite of
identity and data services that are portable, flexible, and
subscription-based. Bridging the divide between personally
identifiable information (PII) and anonymized data, Adstra delivers
unparalleled speed, flexibility, and cost-effectiveness, ensuring
smooth data portability across all media. For more information
about Adstra and its groundbreaking solutions, please visit
Adstradata.com or follow us on LinkedIn.
ContactCharlie Swiftcharlie.swift@adstradata.com