CINCINNATI, June 20,
2024 /PRNewswire/ -- Directions Inc, a leading
insights and intelligence firm, recently held its highly
anticipated annual company meeting where incoming President and CEO
Elizabeth (Beth) Finn unveiled her
vision for the firm's future. Beth was recently selected by the
Directions Inc Board of Directors to succeed President and CEO
Jim Lane who will retire in
December.
Originally founded in 1988, Directions has experienced
remarkable growth in recent years. It also acquired two other
firms, SEEK Company in 2018 and Aimpoint Research in 2021, bringing
together an unmatched suite of quantitative, qualitative, and
strategic intelligence capabilities.
"It has been a privilege to be part of this organization for the
past eight years as it has grown and evolved," Beth commented. "I'm
also proud that throughout this growth we have maintained an
unwavering commitment to excellence and client-oriented culture
that are hallmarks of our firm."
While the marketing and insights industry has experienced
tremendous change during her twenty-year career, Beth noted in her
vision statement that the rate of change is accelerating and simply
keeping up is no longer enough.
"Change is a catalyst for opportunity, and we will use this
moment to build on our foundation of insights and invest in
research and development, stay ahead of new technologies and
trends, and foster a culture of creativity and experimentation.
This transformation will not come without challenges, but our
team's ability to foster true connection between our clients and
the customers they serve will drive us forward and position
Directions at the forefront of our industry's future."
Beth emphasized the power of innovative data tools and
technologies, best-in-class qualitative and quantitative insights,
and strategic action as three core elements of the firm's suite of
products and services. At the center of everything is the human
element, which cannot be understated or overlooked.
"To understand business needs and serve our clients at a high
level, we must understand people and view business within the
context of the human world where it lives. We must see the
connections between all the pieces and bridge the distance between
siloed insights and truly integrated intelligence. This is the
guiding principle that will shape everything we do, the services we
provide, and the way we will show up for our clients and each
other. Every single person on the Directions team has contributed
to our remarkable success. I'm honored by the trust of my
colleagues and do not take for granted the responsibility I have to
lead us into the next chapter of our history. A chapter that will
be defined by growth and limitless possibilities."
About Directions Inc
Directions Inc is a collective of
brands empowering businesses to gain competitive advantage through
integrated intelligence. Our expert advisors partner with clients
to design custom research plans that gather and connect
human-centered quantitative, qualitative, and intelligence-based
insights, giving them the power to drive their business forward. We
offer expertise across a range of industry verticals, including
food, food service, agriculture, health and wellness, technology,
financial services, and consumer-packaged goods. Directions Inc is
a privately held firm in Cincinnati,
Ohio with regional offices around the country, conducting
work globally.
Media Contact:
Jennifer
Coleman
Director, Communications
614.949.4856
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SOURCE Directions Inc