The League of Experts grows with new hair
color and skincare members: Dimitris
Giannetos, Dr. Chris
Tomassian and Dr. Luke
Maxfield
NEW
YORK, June 20, 2024 /PRNewswire/ -- Today,
L'Oréal Paris announces the
expansion of its League of Experts, an expert-focused collective
comprised of top industry talent designed to contribute to the
brand's beauty vision through their various areas of expertise. The
newest members of the collective – celebrity hair
colorist Dimitris Giannetos and
board-certified dermatologists Dr. Chris
Tomassian and Dr. Luke
Maxfield – will each bring their professional knowledge and
unique beauty perspective to the brand.
Dimitris Giannetos is a renowned
celebrity hair colorist whose first clients were his mom and
sister. He's traveled the world working behind-the-scenes at
fashion shows and is known for his impressive celebrity clientele
for whom he's created some of the most iconic red carpet and
editorial looks. Dr. Chris Tomassian
is known for his unique ability to make dermatological concepts
accessible and engaging for all ages. He captivates audiences on
social media through an entertaining blend of dancing, educational
insights, and factual content. Concluding the new League of Experts
members is Dr. Luke Maxfield who
leverages his deep-rooted background and knowledge in medical
education and skincare to empower his followers on social
media. He's become known for his fun, yet educational, content
that helps others achieve healthy skin.
They join the brand's current League of Experts roster that
includes Allan Avendaño, Erica
Taylor, Claudia Betancur, and
Jennifer Yepez, serving as always-on
experts for Hair Color and Skincare in everything from attending
tentpole brand moments to creating educational content designed to
empower consumers at every step of their beauty journey. Each
artist in the League of Experts, in their unique way, upholds and
furthers the brand's values in helping to inspire others to feel
their most beautiful and most importantly, worth it.
On the growth of this talent collective, Ali Goldstein,
L'Oréal Paris, U.S. Brand
President, says, "We are thrilled to expand our League of Experts
into other categories. Each expert will help us further communicate
on the superior technology and research behind our products while
also helping make red carpet looks attainable in real life. Our
goal with the collective is to leverage each person's unique beauty
background to further engage and educate our consumers in a
relatable way."
To learn more about the League of Experts, please visit
www.lorealparisusa.com/league.
About L'Oreal Paris USA
The L'Oréal Paris division of L'Oréal USA, Inc. is a
total beauty care brand dedicated to empowering women by offering
luxurious and innovative products and services available in the
mass market. The brand's signature tagline, "Because I'm Worth It,"
was born in the United States in 1973 to celebrate the
beauty and intrinsic self-worth of women, and for more than 100
years, L'Oréal Paris has been providing women around the
world with products in four major beauty categories: hair color,
haircare, skincare and cosmetics. With L'Oréal's invention of hair
color in 1909, the brand continues to serve as a leading innovator
of hair products across color, care, and styling with brands such
as Superior Preference, Féria, Colorista, Elvive, the Ever
Collection, and Elnett Satin Hairspray.
L'Oréal Paris provides scientifically-advanced skincare
products that are tested to address individual skin concerns
through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age
Perfect, and Sublime Bronze. L'Oréal Paris' iconic
cosmetics include best-seller Voluminous Lash Paradise, as well as
the Infallible, True Match, Colour Riche, Voluminous, and Visible
Lift collections. For more information about
L'Oréal Paris and to receive personalized advice, expert
tips, and exclusive content, please LOrealParisUSA.com or
follow on Instagram (@LOrealParis), Twitter (@LOrealParisUSA),
Facebook (@LOrealParisUSA) TikTok (@LOrealParisUSA) and Pinterest
(@LOrealParisUSA).
CONTACT
ALISON BROD MARKETING + COMMUNICATIONS
Bridget@abmc-us.com
212-230-1800
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SOURCE L'Oreal Paris