Because who said protein bars had to be
boring?!
HERSHEY,
Pa., June 20, 2024 /PRNewswire/ --
Reese's fans, you can throw that generic peanut butter
protein bar in the trash. This summer, ONE Brands is bringing
everyone's favorite peanut butter to the protein bar aisle with the
debut of its new Reese's Peanut Butter Lovers flavor
inspired protein bar. Candy fanatics and protein enthusiasts alike
can now enjoy the smooth, delicious taste of iconic Reese's
peanut butter in a new, better-for-you format with 18 grams of
protein and 3 grams of sugar.
"Many peanut butter flavored protein bars exist in the world,
but only ONE Brands can do it with the real ingredients of
Reese's peanut butter," said Bo
Jones, ONE Brands brand manager. "At ONE Brands, we
understand our consumers love their favorite flavors like peanut
butter in a protein-packed snack. That's why we're excited to give
them the ONE x Reese's Peanut Butter Lovers flavor inspired
protein bar that tastes delicious."
In addition to the new Reese's Peanut Butter Lovers
flavor, ONE is also introducing a Hershey's Cookies 'n'
Crème flavor inspired protein bar made with the delightful crunch
of real Hershey's Cookies 'n' Crème bits. Both new bars join
ONE Brands' already mouthwatering lineup, featuring varieties with
exceptional taste and texture such as Birthday Cake, Maple Glazed
Donut, Peanut Butter Cup, Chocolate Chip Cookie Dough and Blueberry
Cobbler.
The ONE Brands Reese's Peanut Butter Lovers and
Hershey's Cookies 'n' Crème flavor inspired protein bars are
now available on Amazon and at retailers nationwide.
ONE Brands is part of The Hershey Company's bold Better-For-You
strategy, ensuring that consumers are met wherever they are in
their journey, every single day. For more information on
availability near you, visit one1brands.com and follow along on
social media for inspiration and brand news.
About The Hershey Company
The Hershey Company is an industry-leading snacks company known for
making more moments of goodness through its iconic brands,
remarkable people and enduring commitment to doing the right thing
for its people, planet, and communities. Hershey has more than
20,000 employees in the U.S. and worldwide who work daily to
deliver delicious, high-quality products. The company has more than
90 brand names in approximately 80 countries that drive more than
$11.2 billion in annual revenues,
including Hershey's, Reese's, Kisses, Kit
Kat®, Jolly Rancher, Twizzlers and Ice Breakers,
and salty snacks including SkinnyPop, Pirate's Booty
and Dot's Homestyle Pretzels.
For over 130 years, Hershey has been committed to operating
fairly, ethically and sustainably. The candy and snack maker's
founder, Milton Hershey, created
Milton Hershey School in 1909, and
since then, the company has focused on helping children succeed
through equitable access to education.
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company