NEW
YORK, June 20, 2024 /PRNewswire/ -- The
Independent Streaming Alliance (ISA) is proud to celebrate the
forum's one-year anniversary. In the 12 months since the ISA was
announced at StreamTV, it has welcomed five new members in its
quest to drive pro-competitive collaboration and growth for
independent streamers including Filmrise, Danger TV, Graham Media
Group, Gunpowder & Sky, and Gusto TV.
The ISA recently appointed TMB Chief Business Officer
Cameron Saless to Chairperson and
Tastemade GM of Streaming Evan Bregman to Treasurer.
"We are so proud of the collaboration and hard work that we have
witnessed towards addressing challenges in the FAST space over the
past year, and look forward to seeing much of that come to fruition
in the next 12 months," said Saless.
Currently, four working groups within the ISA represent key
areas of opportunity and challenges for independent streamers,
including measurement, distribution, demand, and DEI. These working
groups are tasked with tackling issues facing our members, sharing
unique points of view, and finding solutions with allies in the
ecosystem.
To help underscore the importance of independent streamers, the
ISA commissioned a survey with i.Spot TV in October 2023, which included only the active
founding members at that time, and revealed independent streamers
reach about 15 percent of the country. They represent over 2,200
independent streaming touchpoints and generate over half a billion
hours of viewership.
Hoping to drive the conversation forward, members of the ISA
collectively sat on several panels in the last year, including
Streaming Media Connect, OTT.X, and StreamTV.
"We have made great strides together in driving this
conversation forward, but there is still a lot of work to be done,"
said Bregman. "We are excited to be a resource for the marketplace
on the value of independent streamers in overcoming challenges in
our ecosystem."
In its second year, the ISA is focused on delivering for its
members and industry in the following ways:
- Commissioning research and publishing thought pieces in each of
its working groups. The first thought piece will focus on
distribution and identifying opportunities where carriage
agreements among programmers and distributors can improve upon each
other through knowledge sharing within legal boundaries.
- Continue to participate in panels and foster meaningful
dialogue with allies in the ecosystem about removing obstacles to
growth in FAST.
- Adding to its growing membership and establishing an advisory
board of allies to engage on these important topics.
For more information and/or to apply to join the ISA, please
visit www.independentstreamingalliance.com.
Media Contact:
info@independentstreamingalliance.com
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SOURCE Independent Streaming Alliance