Kicking Off the First Day of Summer, the
Public Benefit Company Challenges the Next Generation to Share
Their Absurdly Good Skills As a Celebration of All the Fun, Joyful
Ways They Stay Active
WASHINGTON, June 20,
2024 /PRNewswire/ -- PLEZi Nutrition, the Public
Benefit Company co-founded by former First Lady Michelle Obama, today launched the first-ever
PLEZi Absurdly Good Games – an online competition running now
through July 8 that invites young
people to share the absurdly good ways they stay active for a
chance to win prizes, from custom PLEZi merch to $5,000 in cash. Just as PLEZi Nutrition is
shaking up the historically high-sugar beverage options with their
better-for-you, great-tasting drinks PLEZi FiZZ and PLEZi, they are
encouraging the next generation to shake up traditional physical
activity by sharing all the absurdly good ways they stay
active.
Michelle Obama, Co-Founder and
Strategic Partner of PLEZi Nutrition, kicked off the competition
showcasing her jump roping skills, sharing, "At PLEZi, we're on a
mission to raise a healthier generation. So I'm challenging you to
show us all the fun and unexpected ways you stay active — from
hobby horsing to extreme pogo sticking — by participating in the
PLEZi Absurdly Good Games."
Kristen Bell, who recently joined
PLEZi Nutrition as an investor and brand partner, will co-host the
PLEZi Absurdly Good Games along with beloved social media magician,
Sean Sotaridona, who is known to his 36+ million fans as "Sean Does
Magic."
"I'm excited to be kicking off my role with PLEZi Nutrition with
a little healthy competition!" said Kristen
Bell. "My family has some pretty absurdly good ways we like
to stay active, and I can't wait to see how young people across the
country respond to the challenge and share their skills!"
To participate, videos showcasing absurdly good skills should be
posted on Instagram using #PLEZiGames and #Contest and tagging
@plezinutrition any time from June 20
through July 8, 2024. Entries will be reviewed to find the
most unique, surprising, and reimagined skills out there. During
the competition, weekly winners will be chosen to receive custom
PLEZi merch. On July 12, 2024, three
grand prize winners will be announced who will each receive a
$5,000 cash prize to fuel their
absurdly good passions and a limited edition mini fridge stocked
with PLEZi FiZZ.
As part of PLEZi Nutrition's partnership with FoodCorps to
support their Nourishing Futures initiative, which is working to
ensure all 50 million students across the country have access to
nutrition education and free school meals by 2030, the company will
match each PLEZi Absurdly Good Games grand prize with a
$5,000 donation to FoodCorps in honor
of the winners.
"I'm hyped to be a co-host for the PLEZi Absurdly Good Games,
especially because it's important to inspire my generation to
embrace the magic behind their unique identities and skills," said
Sean Sotaridona. "I have no doubts things are about to get
absurd and I'm down for it."
The first 1,000 entries will receive a 50% discount on a case of
PLEZi FiZZ, the company's new carbonated fruit drink that has 70%
less sugar (8g per 8.4 oz) than the leading soft drinks (28g per
8.4 oz), no added sugar, plus 2g of fiber and nutrients like
vitamin C. In addition to reducing sugar, PLEZi Nutrition is also
working to lower sweetness levels and add in nutrients kids need.
PLEZi FiZZ comes in three flavors: Cherry Limeade, Lemon Lime
Squeeze, and Strawberry Lemonade, and is currently available on
PLEZi.com and Amazon, with new retailers introducing the product
soon.
The PLEZi Absurdly Good Games is the company's first activation
as part of their new creative campaign: Absurdly Good. Absurdly
Good is the company's promise to support the next generation in
turning their vision for what the world could be into a
reality.
For the full PLEZi Absurdly Good Games official rules, including
judging criteria, odds, and prize descriptions, please visit
www.PLEZi.com/PLEZiGames. NO PURCHASE NECESSARY. Open to residents
of the 50 U.S. and DC, 13 years or older. Void where prohibited.
Ends 7/8/2024.
About PLEZi Nutrition
PLEZi Nutrition is a Public
Benefit Company co-founded by former First Lady Michelle Obama with a mission to create higher
standards for how the U.S. makes and markets food and beverages for
kids, leading with nutrition, taste, and truth. The company aims to
give parents a helping hand by offering healthier, great-tasting
products, including PLEZi FiZZ and PLEZi, that parents can feel
good about giving their kids and that kids actually want. More than
an effort to create better products, PLEZi Nutrition serves as an
educational platform to engage with families on nutrition topics
and what's best for kids' health. PLEZi Nutrition is part of
Juggernaut Capital's portfolio of companies. For more information,
visit www.plezi.com.
Press Contact:
Original Strategies
Elle O'Brien
press@plezi.com
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SOURCE PLEZi Nutrition