Authentic Italian-style salami brand teams up
with America's #1 fruit bar for the ultimate summer snack
sensation
OCEANSIDE, Calif., June 20, 2024 /PRNewswire/ -- Olli
Salumeria, the fast-growing producer of authentic Italian-style
salami, has teamed up with That's it. to launch the "Official Snack
of Summer." Named an Editor's Top Summer 2024 Product Pick by Food
& Beverage Magazine, the new Olli Snack Packs combine sweet and
salty flavors for a delicious, gluten-free, high-protein snack that
can be enjoyed from anywhere while on-the-go.
Olli products feature authentic, fourth-generation Italian
recipes and are slow-cured with 100% vegetarian-fed pork raised
without antibiotics, with no added nitrates or nitrites. That's
it. Fruit Bars contain just two ingredients: fruit and
fruit. With a shared focus on clean and simple ingredients, this
convenient new snack pack is packed with flavor and nutrition, with
12g of protein per serving.
"Olli Snack Packs are my new go-to for balanced summer
snacking," said Melissa Rifkin, RD
and nutrition expert for Olli. "High in protein, gluten-free and
delicious, I love to pack these for picnics and other outdoor
activities with family and friends. The combination of salami,
cheese and fruit provides a fulfilling and wholesome snack that
doesn't compromise on taste or quality."
Whether packed for an adventure or enjoyed on-the-go, Olli Snack
Packs are thoughtfully curated to offer a perfect balance of taste
and nutrition. The lineup features an enticing array of flavors,
including:
- Soppressata and Asiago Cheese with an Apple + Mangoes Bar
- Genoa Salami and Mozzarella Cheese with an Apple + Cherry Bar
- Calabrese Salami and Fontina
Cheese with an Apple + Fig Bar
- Pepperoni and Cheddar Cheese with an Apple + Blueberry Bar
"Our collaboration with That's it. is a perfect, delicious and
nutritious fit," said Tim Goldsmid,
CEO of Olli Salumeria. "That's it. shares in our passion for
delivering clean and minimally processed snacking options made with
high-quality ingredients that taste great. Packed with nutrition,
convenience and versatility, we're confident this new snack will be
the cherry on top of a fun-filled summer."
The new Olli Snack Packs are available at retailers including
Publix, Albertsons Seattle and Misfits, as well as FreshDirect
locations nationwide.
For more information about Olli, please visit olli.com. For more
information about That's it., please visit thatsitfruit.com.
About Olli Salumeria
Olli Salumeria is a U.S.-based
salumeria (Italian for "delicatessen") that faithfully carries on
four generations of salami-making traditions from one of
Italy's most famous salami
families. Named after Oliviero
Colmignoli, the grandson of cured-meat legend Ferruccio Fiorucci, who produced his first
salami in 1850, Olli is driven to introduce Americans to the
sweeter, less acidic taste of salami slow-cured in the Italian
method. The company offers a growing line of salami products to
preferred retailers, discriminating foodies, natural snack lovers
and those simply wanting an authentic taste of Italy.
From state-of-the-art processing facilities in Oceanside, Calif., which Oliviero and his team
selected for its Mediterranean climate, Olli combines genuine
Italian recipes, curing techniques and quality with a commitment to
being the first 100% preservative-free Italian salami producer in
America.
Olli can be found nationally, with several product lines
available through Amazon Fresh, plus Whole Foods
locations, Albertsons, Publix, Love's and at regional
supermarkets and specialty retailers across the country. To find an
Olli retailer near you, go to www.olli.com/locate-products.
For more information on the Olli story, curing technique and
products, visit www.olli.com or follow Olli Salumeria
on Facebook and Instagram.
About That's it.
Since 2012, That's it. has been
innovating the natural foods category in the United States with its portfolio of simple
and nutritious snacks made from real, whole foods. All That's it.
products transparently contain six real ingredients or less, and no
natural or artificial flavors, sugar alcohols, or artificial
colors. Its flagship Fruit Bars, now the #1 fruit bar in America,
contain only two ingredients: fruit + fruit. You can find That's
it. nationwide at your local Starbucks, onboard United Airlines and
at major retailers such as: Target, Whole Foods, Costco, Sam's
Club, 7-Eleven, Walmart, VONS, Publix, Kroger, and online at Amazon
and www.thatsitfruit.com. Learn more on Instagram and TikTok.
CONTACT
laurenkotschevar@modernstorytellers.com
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SOURCE Olli Salumeria