Agency launches new brand identity, logo
and website with expanded offerings and continued commitment to
client service
SCOTTSDALE, Ariz., June 20,
2024 /PRNewswire/ -- Amendola is marking its 20-year
anniversary as a full-service PR and marketing agency focused on
healthcare, health tech and life sciences with a new logo, a brand
refresh, and a shiny new website—which you can check out here.
"In some ways, the past 20 years have gone by in the blink of an
eye, but in others, it seems like a lifetime ago," said
Jodi Amendola, CEO of the agency.
"While we have expanded our strategic services since our founding
and now have a broader healthcare and life sciences portfolio, our
commitment to helping our clients with their missions to improve
patient care and bring new discoveries to market has remained our
North Star."
How it Began & How It's Going
Twenty years ago,
the nation's first National Health Information Technology
Coordinator was appointed and pledged to switch all Americans from
paper to electronic health records (EHRs) within 10 years.
That same year, Amendola left a secure executive leadership
position at a national public relations (PR) firm to launch her own
PR and marketing agency out of her mom's condo in Scottsdale, Ariz. Unbeknownst to Amendola at
the time, her agency would chronicle the story of that digital
transformation and other technological evolutions in healthcare
through hundreds of healthcare information technology clients who
would engage the agency over the next 20 years.
From EHRs to generative AI, over the past two decades Amendola
has emerged as the recognized leader in the industry in promoting
visionary organizations driving technological change across
healthcare delivery and life sciences. In that time, Amendola has
earned billions of media impressions and received numerous awards
from industry organizations honoring the firm's innovative content
generation, media relations and marketing programs to help clients
achieve their goals.
"So much has changed in healthcare and healthcare technology in
the past two decades, but one thing that has remained the same at
Amendola is the quality of the results we continue to deliver for
our clients on a daily basis," Amendola said. "I attribute our
success and longevity to our highly experienced, talented and
creative team that collaboratively partners with clients to
understand their goals and exceed their expectations."
Unwavering Commitment to Client Service
As key
stakeholder audiences' content needs and habits have changed over
the years, Amendola has evolved with those trends while maintaining
a steadfast dedication to sharing clients' messaging and value
through engaging storytelling on a foundation of honesty and
integrity. Those values have nurtured strong relationships with
media and analyst professionals in a changing landscape and
resulted in numerous long-term and repeat client engagements.
Today, approximately 25% to 40% of the leaders at Amendola's
clients have worked with the firm previously at a different
company.
"I've had the pleasure of working with Amendola for about 15
years through five different companies and the reason is quite
simple: it's all about results," said Greg
Miller, VP of business development at Carta Healthcare. "The
team is easy to work with and fun, too! I'm always pleasantly
amazed at who Jodi and her team get us in front of, whether it be
an analyst, or an article placement, or on a podcast series.
What Amendola offers is way more than just PR. They have deep
relationships with industry analysts and journalists, but they also
create great articles and white papers for us that get
attention."
From early-stage startups to publicly traded companies, Amendola
has helped drive company recognition, revenue growth and wider
implementation of cutting-edge IT solutions across healthcare
delivery organizations, health insurers, pharmacies and numerous
other entities. Amendola has also helped clients pivot their
messaging and content during changes in healthcare, such as during
the COVID-19 pandemic when care delivery shifted from
brick-and-mortar institutions to patients' homes through telehealth
and virtual care.
"Other than their healthcare domain expertise, the
responsiveness of the team is second to none," said Mary Hardy, a 40-year healthcare veteran who has
worked with Amendola at three companies, most recently Ontrak. "At
every firm I've worked with, Amendola has become part of our sales
and marketing team. With their knowledge base and experience, it's
always been a very solid and very collaborative relationship where
we can run ideas by them, and they consistently deliver great
feedback and direction."
Excellence Recognized by Media and Industry
As the
media landscape has shifted, Amendola continues to build on the
billions in media impressions it has earned for clients in the past
20 years. Amendola has earned placements in leading healthcare
media outlets, such as Healthcare IT News, STAT News, Axios, Modern
Healthcare, and Becker's Hospital Review. Sought-after consumer and
business publications such as the Wall Street Journal, The
New York Times, Bloomberg, Harvard
Business Review and countless others have also published articles
exclusively about Amendola clients or interviewed leaders to
comment on news and trends.
Amendola has earned numerous awards over the years from media,
PR and marketing organizations, including receiving Best PR Agency
from PR SourceCode for several years, Best Tech Agency in the U.S.
(4th Place) as voted on by editors, reporters and
freelancers, "Best-Of-The-Best" PR Agency nationwide from PRNews on
many occasions. Jodi Amendola has
also been recognized as one of PR News' Top Women in PR and named
on Becker's Women in Health IT to Know in 2023 and 2024. Marketing
and PR programs created for clients have also earned industry
recognition from organizations such as Bulldog Reporter, Ragan PR
Daily, Marcom, Hermes Creative, Medical Marketing and Media, and
many others.
Leaning into the Future
The next 20 years for Amendola
are likely to be more exciting and transformative in media and
healthcare than the previous two decades. Regardless of what the
future holds, Jodi Amendola pledges
to adhere to the same strategy that brought her agency to the
leadership position it holds today built on hard work, market
expertise, creativity and integrity.
"I've learned that the only constant in healthcare technology is
change – and that change seems to be moving much faster than it did
20 years ago," said Amendola. "Fortunately, over the years we have
always been nimble and pivoted when we needed to. We have
anticipated changes in the media and the healthcare industry to
help our clients earn coverage and stand out in a crowded and
highly competitive market. We can't wait to see what the future
holds, but rest assured, we will be ready."
About Amendola
Amendola is an award-winning, insights-driven public relations and
marketing firm that integrates media relations, social media,
content, and lead gen programs to move healthcare, life
sciences/pharma and healthcare IT decision-makers to action. The
agency represents some of the industry's best-known brands as well
as groundbreaking startups that are disrupting the status quo.
Nearly 90% of its client base represents multi-year clients and/or
repeat client executives. Amendola's seasoned team of PR and
marketing pros understand the ongoing complexities of the
healthcare ecosystem and provide strategic guidance and creative
direction to drive positive ROI, boost reputation and increase
market share. Making an impact since 2003, Amendola combines
traditional and digital media to fuel meaningful and measurable
growth. For more information about the industry's "A-Team," visit
www.acmarketingpr.com, and follow us on LinkedIn.
Media contact: Marcia G. Rhodes,
mrhodes@acmarketingpr.com
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SOURCE Amendola Communications