Laundry detergent brand known for its deep cleaning and
fabric care capabilities declares itself the Official Detergent of
Outfit Repeating; enlists celeb stylist to empower
people to wear and wash their favorite 'fits again and
again
STAMFORD, Conn., June 20,
2024 /PRNewswire/ -- The art of outfit repeating has
never been more fashionable. Persil® laundry
detergent is teaming up with celebrated American fashion designer
Christian Siriano to host the
first-ever 24-hour Wardrobe Refresh Hotline on TikTok™
LIVE to help people outfit repeat and care for their clothes like a
fashion pro. A design icon himself often recognized for his use of
color in design and personal jet-black wardrobe selections, Siriano
will offer consumers a fresh perspective on how to style their own
wardrobe's go-to items so they can wear, wash, repeat with
confidence.
The first-of-its-kind virtual event will kick off on
June 26th at 6 p.m. ET and run nonstop through 6 p.m. ET on June
27th, offering a unique opportunity for viewers
to ask Siriano for expert advice on how to restyle their most loved
clothing items, fabric care tips, washing techniques and more. In
addition to Siriano's expertise, viewers will be surprised
throughout the live event with guest influencer and creator
appearances.
Streaming live on the Persil® TikTok™
account (follow along at @persillaundry), consumers can call in
between 6 p.m. – 2 a.m. ET on June
26th, and again from 9
a.m. – 6 p.m. ET on
June 27, for their chance to engage
with Siriano by dialing 1-855-WARDROBE.
"The idea of being fashionable carries different meaning to
everyone; for me it's wearing styles that make me feel, and look,
great," said Siriano. "Each day when we get dressed, we can express
ourselves creatively through our clothing. Outfit repeating is a
fun, and effective, way to do that by challenging ourselves to
breathe new life into a go-to piece and style it in a new way.
Persil® makes it that easy by having a formula that
helps keep clothes looking vibrant wash after wash."
This partnership comes on the heels of a refreshed brand
identity for Persil®. The reimagined positioning
emphasizes the brand's premium clean and fabric care benefits with
a powerful formula that helps protect fabrics and colors so
laundry-doers can embrace wearing their favorite clothes again and
again with That New Clothes Feeling™. The brand also developed
vibrant new packaging to stand out in the laundry aisle with an
updated product lineup that focuses on deep clean and fabric care,
including Original, Advanced Clean with Oxi+Odor Power, Intense
Fresh®, and Activewear Clean.
"As the proud detergent of outfit repeating, Persil®
is dedicated to helping keep clothes looking newer, longer* so
consumers can maintain the connection they have with their favorite
clothing items, wash after wash," said Matt
Kutnick, Marketing Director at Henkel. "Through this
exciting partnership and 24-hour Wardrobe Refresh Hotline on
TikTok™ LIVE, we're helping individuals embrace a
fashion-forward lifestyle and bringing outfit repeating to closets
everywhere."
For more information on Persil® or to find a store
near you, visit persillaundry.com. Stay updated by following
Persil® on TikTok™, Facebook,
Instagram and YouTube.
*vs leading value detergent
About Christian
Siriano
Award-winning American fashion designer
Christian Siriano has established
himself as a tour de force in the fashion world since launching his
eponymous collection in 2008 following his studies in London. Having just celebrated the brand's
15-year anniversary, the Siriano design studio continues to
celebrate beauty and diversity in this ever-changing fashion
industry. As a result, Christian's work has been featured in a
multitude of prestigious museum exhibits including his first ever
solo work retrospective. Moreover, his designs have appeared on the
world's biggest stars and most prestigious red carpets, with
clients ranging from leading actresses on film and television to
super models. To learn more about Christian
Siriano, please visit christiansiriano.com.
About Persil®
As a trusted leader in
laundry care, Persil® laundry detergent helps keep
clothes looking newer for longer*. Packed with powerful
stain-fighting enzymes to deliver a premium deep clean,
Persil®whitens and brightens clothing and cares for
fabrics. Sold nationwide in the United
States, the Persil® laundry portfolio includes
liquid and single dose pac detergents. Stay connected with
Persil® on Instagram @PersilLaundry, TikTok
@PersilLaundry, and Facebook @Persil for the latest
updates and tips.
About Henkel in North America
Henkel's portfolio
of well-known brands in North
America includes Schwarzkopf® hair care,
Dial® soaps, Persil®, Purex®,
and all® laundry detergents,
Snuggle® fabric softeners as well as
Loctite®, Technomelt® and
Bonderite® adhesives. With sales close to
6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the
company's global sales. Henkel employs around 8,000 people across
the U.S., Canada and Puerto Rico. For more information, please
visit www.henkel-northamerica.com and on Twitter
@Henkel_NA.
Photo material is available at
www.henkel-northamerica.com/press
Brand Contact: Agency H5 (on behalf of Persil®)
Contact: Emily Sclafani
Phone: 312-720-1637
Email: esclafani@agencyh5.com
Henkel North America
Contact: Erica Cooper
Phone: 475-232-4973
Email: erica.cooper@henkel.com
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SOURCE Persil