Streaming Media Company Plex Partners with T-Mobile, One of the Nation’s Biggest Advertisers, to Expand Its Connected TV Reach
April 30 2024 - 9:29AM
Streaming media company Plex, the largest independent
ad-supported video-on-demand and streaming media platform, today
announced a partnership with T-Mobile (NASDAQ: TMUS), one of the
nation’s biggest advertisers, to expand T-Mobile’s connected TV
(CTV) inventory and innovate on the connection between mobile and
CTV. T-Mobile Advertising Solutions reaches 240M+ consumers across
screens.
Today, Plex combines free ad-supported TV with ad-supported
video on demand (“AVOD”) to, on its own, reach more than 22 million
monthly active users globally. Via the partnership, advertisers can
leverage T-Ads insights and audience data to bring relevant ads to
customers while they enjoy Plex content within a specialized
T-Mobile experience. The free entertainment includes movies,
binge-able series, news, and more.
Plex has the industry's most widely available ad-supported
video-on-demand and live TV offerings in over 180 countries. An
emerging leader in FAST and AVOD, the company recently announced it
has the most extensive FAST channel lineup worldwide, including
over 800 free channels streamed in the U.S. alone. which will be
easily accessible to T-Mobile customers once launched.
Plex is an independent streaming media company with a unique
position in the space and an audacious mission to build THE global
community and central portal for helping people find what to watch,
no matter where it is. Plex is delivering on its goal to be the
first place people go to find any streaming movie and show, watch
them, rate them, talk about them, and share them with friends and
family.
About Plex Available in over 180 countries,
Plex is solving the streaming media chaos, making it quick and easy
to find and play any movie or TV show being streamed online, acting
as one window into ALL streaming services, including those you
subscribe to. It's also the first and only streaming platform to
offer access to free entertainment - including over 50,000 free
titles, movies, and TV shows on-demand, as well as hundreds of
free-to-stream live TV channels. Plex has partnered with some of
the biggest entertainment companies. Plex is also the only
streaming service that lets users integrate their personal media
collections with a continuously growing library of free third-party
entertainment spanning virtually all genres, interests, and
languages. For more, visit https://plex.tv, follow @plex on
Twitter, or find us on Facebook and Instagram.
Carm Lyman
carm.lyman@plexapp.com