Quaker Canada
unveils the next iteration of the brand's global platform, You've
Got This, with a pop-up exhibit in Toronto, including a takeover of Union Station
and an interactive digital photo experience
TORONTO, April 16,
2024 /CNW/ - Quaker Canada brings to life its
first-ever global brand platform, 'You've Got
This,' with '100 Reasons to Rise,' a moving
black-and-white photo documentary, featuring 100 everyday heroes on
the morning of an important day in their lives, shot by world
renowned photographer and Academy Award nominee, Misan
Harriman.
Quaker Canada unveils the next iteration of the
brand's global platform, You've Got This, with a pop-up
exhibit.
After appearing for one day only at The Harbourfront Centre in
Toronto last week, the in-person,
captivating exhibit which features an interactive pod for visitors
to experience an inside look at the photo series narrated by Misan
Harriman – is heading to one of city's most iconic morning
hubs and highest footfall commuter stations, Union Station from
April 17th – 19th .
Quaker's own research found that nearly half of Canadians (49%)
find mornings are the most hopeful part of their day1.
What's more, 70% of people surveyed find hope in the people around
them and nearly 2/3 said stories of people overcoming their
challenges can help them keep going2. '100 Reasons to
Rise' epitomizes these findings by telling the stories, through
imagery and audio interviews, of 100 individuals (of which 14 are
Canadian), aged 1 to 100, as they sit down for breakfast on a day
that matters to them leaning into the universal human truth that
how we rise influences the rest of our day.
'100 Reasons to Rise,' illustrates how our mornings can
unite people from all walks of life and across the world, as they
prepare to take on their days. With the stories highlighted in this
project aiming to provide inspiration, encouragement and hope to
others as they push through on their own important days.
Alongside the real-life portrait experience, Quaker created an
interactive digital experience, capturing both the stunning images
and the personal stories of the subjects, bringing to life the
importance of how we rise to and tackle the day ahead.
"We're thrilled to introduce the next phase of the expansive
'You've Got This' initiative, '100 Reasons to Rise,' to Canada—a
nation known for its passion for breakfast, making it a perfect
fit," said Logan Chambers,
Senior Director of Marketing at PepsiCo Canada. "This inclusive
campaign celebrates everyday heroes, including 14 Canadians, who
ignite greatness in others by sharing their story and morning
routine on a day that matters. Misan Harriman's exceptional ability
to capture genuine human connections perfectly embodies the spirit
of this project."
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1 Data sourced from a survey
conducted by Attest on behalf of Quaker, in 2024, surveying 1000
People UK, 1000 People Canada, ages 16 +
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2 Data sourced from a survey
conducted by Attest on behalf of Quaker, in 2024, surveying 1000
People UK, 1000 People Canada, ages 16 +
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'100 Reasons to Rise' spotlights real-life stories
captured by Misan Harriman, including a one-year-old on his big day
as a ringbearer (as shared by his parents), a 61-year-old man
gearing up to meet his new grandson for the first time, and an
86-year-old woman who fuels her zest for life through movement,
like salsa dancing. In his photos, Misan Harriman beautifully
encapsulates the inherent humanity of our morning rituals and the
authentic human experience at breakfast-time, a moment of hope and
a fresh start.
"This project recognizes individual stories of how we start the
day and demonstrates that, regardless of what life throws at us, we
have fortitude and hope," said Misan Harriman. "For Quaker to be
bold enough to allow us to go to people's homes and really observe
them as they live, that adds a layer of authenticity that always
comes through in the lens. Quaker is one of the few brands in the
world with whom it makes sense to do something like this. It was
lightning in a bottle."
To enjoy the Quaker '100 Reasons to Rise' digital
experience and celebrate these 100 humble heroes, please visit
100ReasonsToRise.com.
About Quaker Canada
A leader in the Canadian food industry since 1902, the Quaker
brand features food products with a wide range of choices. For more
information, please visit quakeroats.ca.
About The Quaker Oats
Company
The Quaker Oats Company, headquartered in Chicago, a unit of PepsiCo, Inc., is one of
the world's largest consumer packaged goods companies. For more
than 140 years, Quaker's brands have served as symbols of quality,
great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and
Quaker Chewy® Granola Bars are consumer favorites. For more
information, please visit quakeroats.ca,
https://www.facebook.com/quakercanada/ or follow us on X and
Instagram @quakercanada.
About PepsiCo Foods
Canada
PepsiCo Foods Canada is comprised of the Frito Lay Canada and
Quaker Canada businesses. Frito Lay Canada is the country's largest
snack food manufacturer and the company's brands include Lay's,
Doritos, Tostitos, Ruffles, Smartfood, Cheetos and Havoc. The
Quaker brand portfolio includes a wide range of wholesome cereals,
oatmeal, rice and corn snacks and snack bars, and features other
prominent brands such as Quaker Life, Quaker Chewy, Quaker Harvest
Crunch and Crispy Minis. For more information, please visit
www.pepsico.ca.
SOURCE Quaker Canada