From Sole to Shoelace – TerraCycle Provides
Recycling Solution for Global Launch of ASICS Closed-Loop
Shoe
TRENTON,
N.J., April 16, 2024 /PRNewswire/ -- Today
international recycling leader TerraCycle®
announces the recycling process behind ASICS' first closed-loop
product. On April 11, ASICS announced
NIMBUS MIRAI™, a performance running shoe designed to be remade
into new ASICS at the end of its useful life. TerraCycle's research
and development team designed the proprietary recycling process
enabling ASICS to introduce its first closed-loop design.
TerraCycle's cutting-edge process allows
for the recovery and recycling of the materials used in the ASICS
NIMBUS MIRAI
"This is an incredible example of collaboration between two
major stakeholders in the lifecycle of a product," said Tom Szaky,
CEO & Founder of TerraCycle. "ASICS is the driving force behind
the closed-loop initiative and TerraCycle's innovative closed-loop
recycling process allows athletes and consumers across the world to
know their running shoes will be recycled into new shoes and not
sent to landfills or incinerators."
It is estimated that of the 23.9 billion pairs of shoes that are
produced annually worldwide, 95% of them will become
waste.1 Across 21 countries, TerraCycle
is on a mission to eliminate the idea of waste and has developed
innovative solutions for today's complex waste challenges. Running
shoes are not easily recycled because of their complex material
makeup—which may include a variety of textiles, rubber, foam,
fibers and more, that are often glued or stitched together.
TerraCycle's cutting-edge process allows for the recovery and
recycling of the materials used in the ASICS NIMBUS MIRAI—from sole
to shoelace.
"The footwear industry has yet to come up with an adequate
solution to this waste problem," said Fumitaka Kamifukumoto, ASICS
General Manager, Footwear Production Division. "We've done
extensive research, and we're proud to announce a performance
running shoe designed with materials that can be worn and re-worn,
ending the single-use lifecycle of our products."
The closed-loop shoes are now available in-store and online, via
ASICS.com, in select markets.2 Once the
shoes are worn beyond use, the recycling process begins. To learn
more about TerraCycle's closed-loop recycling processes, visit
https://www.terracycle.com/en-US/brigades/asics.
Consumers who wish to recycle their used and worn-out NIMBUS
MIRAI simply need to visit asics.tv/mirai and return their
shoes using the provided shipping label or bring them to designated
retail stores. TerraCycle will recycle the materials into new ASICS
NIMBUS MIRAI shoes and other products.
To learn more about TerraCycle and its innovative recycling
solutions visit www.terracycle.com. To learn more about ASICS'
commitment to sustainability, visit
https://corp.asics.com/en/csr.
About TerraCycle
TerraCycle is an international leader
in innovative sustainability solutions, creating and operating
first-of-their-kind platforms in recycling, recycled materials, and
reuse. Across 21 countries, TerraCycle is on a mission to rethink
waste and develop practical solutions for today's complex waste
challenges. The company engages an expansive multi-stakeholder
community across a wide range of accessible programs, from Fortune
500 companies to schools and individuals. To learn more about
TerraCycle and join them on their journey to move the world from a
linear economy to a circular one, please visit
www.terracycle.com.
About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body,"
is an old Latin phrase from which ASICS is derived and the
fundamental platform on which the brand still stands. The company
was founded in 1949 by Kihachiro
Onitsuka and is now a leading designer, developer and
manufacturer of running shoes, as well as various sports footwear,
apparel and accessories. For more information, visit
www.asics.com.
|
1
https://www.statista.com/statistics/1044823/global-footwear-production-quantity/
2 Participating markets only: The United States, United
Kingdom, Netherlands, France, Japan.
|
CONTACT:
Amber
Dutra
TerraCycle
Amber.Dutra@terracycle.com
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SOURCE TerraCycle, Inc.