With the first-of-its-kind crowdsourcing program,
Diamond Prom, students earn points for every purchase made, receive
exclusive discounts, and enter for a chance to win prizes including
scholarships and photo booths for school events.
CONSHOHOCKEN, Pa., Dec. 6, 2022
/PRNewswire/ -- David's Bridal, the nation's leading bridal and
special occasion authority, announced today the launch
of Diamond Prom, an exclusive FREE loyalty program for high
school students. With this program, customers enjoy FREE gifts at
every level, as well as enter for a chance to win a $1,000 scholarship and a photo booth for their
school events. Unique to David's, Diamond allows customers to share
their loyalty number with friends and family to help them earn
points towards epic giveaways. The launch of Diamond Prom is an
extension of the widely successful and popular Diamond Loyalty
program with close to two million members to date.
"Our junior occasion customers are fun, trendy, playful. They
deserve a collection that matches their sparkly personalities,"
said Kelly Cook, Chief Marketing
& IT Officer of David's Bridal. "We know our customers like to
be rewarded for shopping. With the remarkable success of our
Diamond Loyalty program, why not customize a program that offers
exclusive benefits and prizes for our junior audience? As with all
things at David's, our goal with Diamond Prom is to offer students
value they can't find anywhere else. We're thrilled to offer them
not only a stunning collection of gowns and dresses but a loyalty
program with unbeatable benefits."
Diamond Prom is FREE to join, and customers can earn points
immediately. The program is powered by a mobile platform making it
easy to sign-up, track their points, earn and share exclusive
offers including up to $20 off
regular priced prom dresses, and more. In partnership with Gift of
College, Diamond Prom members can enter for a chance to win a
$1,000 scholarship toward their
education. On top of that, students from the same school can work
together to earn points for their school to win a free photo booth
for their prom and other special events.
Here is how it works:
- SIGN UP. Sign up for FREE and immediately receive tons of
offers to be used as many times as you want. Earn 1 diamond prom
point for every $1 spent. It all
counts – prom dresses, accessories, shoes, fragrances, and even
alterations. Once you join, you're eligible to win a $1,000 scholarship.
- SHARE IT. Share your diamond number (your phone number) with
friends and family to earn diamond points when they shop.
- WORK TOGETHER. Get your classmates involved for a chance to
earn a FREE photo booth. Register your school in the Diamond Prom
program and have 100 students purchase their gown from David's
Bridal to qualify for the grand prize of capturing the best prom
memories with your school's very own photo booth.
The Diamond Prom launch is timed perfectly with the unveiling of
the retailer's Spring 2023 prom collection hitting stores and
online starting today including new styles from their exclusive
brand, Jules & Cleo. Opening at $49.95, the Spring 2023 prom collection offers a
curated selection of modern styles, a range of silhouettes,
unmatched artistry, and exclusive color options at a value price
point unprecedented in the current competitive environment. Each
dress in the collection is handcrafted with intricate details and
show-stopping embellishments achieving a look of youthful
sophistication showcasing this season's hottest prom trends
including bold colors, sequins, feathers, fringe, statement backs
and cut-outs giving all the glitz and glamour of main character
energy. From novelty fabrics, playful designs, textured florals,
intricate beading details, and sizes ranging from sizes 0-30W, the
collection offers every student their one-of-a-kind prom look.
As with all David's Bridal dresses, prom dresses can be
customized and altered by their expert team of in-house alterations
artisans in David's Alterations Design Studio. Paired with the
retailer's dazzling shoe and accessory options including jewelry,
gloves, tiaras and more, David's Bridal is the one-stop-shop
destination for all prom and junior occasion needs from head to
toe. Start shopping the collection today in-store or browse the
Spring 2023 prom look book and prom trends for inspiration
including playlists, style tips, and a day-of checklist for the
#bestpromever.
The announcement of Diamond Prom is the latest advancement in
the transformation for David's. In continued pursuit to grow its
junior occasion business, the retailer will open prom pop-up shops
in Q1 of 2023 just ahead of prom season. House of Prom by David's
is a unique pop-up shopping experience designed specifically for
the modern high schooler to shop for their dream dress, capture
red-carpet worthy content, and hang with their besties. The
retailer will offer more details about locations and grand openings
in the New Year.
About David's Bridal
With 70 years of experience dressing customers for all of life's
special occasions, David's Bridal is built on the idea everyone
deserves to have the attire of their dreams regardless of style
preference, shape, size, or budget. We believe in: CELEBRATING all
life's magical moments, INNOVATING so we are always serving her,
PERSONALIZING everything so it's all done her way, DESIGNING
the most luxurious dresses, and finally, KINDNESS - so she doesn't
have to worry about anything. It is our mission to help anyone
and everyone find the look that will allow them to be the best,
most genuine version of themselves on their wedding day or any
special occasion. David's Bridal is dedicated to helping each
customer, with the assistance of online planning tools and
resources powered by Blueprint Registry, Rustic Wedding Chic,
Anomalie, and Forever Bride, knowledgeable stylists, and expert
alteration artisans who will guide them through the entire
purchasing journey. With more than 300 stores located across the
US, Canada, UK, and franchise
locations in Mexico, we offer the
convenience of one-stop shopping for every magical event in her
life including weddings, Quinceañera, graduations, prom,
communions, or simply making the world her runway and beyond.
Additionally, David's recently launched
#frontlinefierce Philanthropy Program dedicated to amplifying
the heroism, fearlessness, and bravery of those who serve others in
their community. To learn more about David's Bridal,
visit www.DavidsBridal.com, download the Planning App,
and connect on social media through
Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok,
and LinkedIn.
Media Contact:
David's Bridal
mediarequests@dbi.com
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SOURCE David's Bridal, Inc.