ATLANTA, Jan. 28, 2021 /PRNewswire/
-- Boye®, a division of IG Design Group Americas,
Inc. (DGA) and the premier brand of crochet hooks and knitting
needles, announced an exclusive collaboration with 13-year old
crochet prodigy and philanthropist Jonah
Larson to launch a collection of all-inclusive crochet kits
designed for kids and beginners of all ages.
Crochet prodigy Jonah Larson and
Boye® launch a line of DIY kits to inspire kids and adults to learn
to crochet.
"We admire the enthusiasm, joy and positive spirit that Jonah
brings to the crochet community across the globe," said
Tyra Derr, Vice President,
Marketing, DGA. "This whimsical collection of DIY projects truly
supports Jonah's desire to share his love for crochet with as many
people as possible."
The Hello Crochet Friends! line includes a variety of
colorful and easy-to-make projects such as friendship bracelets,
pencil cups, coasters, and stuffed animals. Each kit contains
everything needed to complete the project, including color
instructions, yarn and crochet hooks. A limited quantity is
available starting today at Simplicity.com and jonahhands.com for
$9.99 each, with a national rollout
planned at Michaels retail stores and michaels.com this spring.
"I want to inspire more people, especially kids like me, to
experience the fun of using their hands to create incredible pieces
of yarn art," said Jonah. "They'll be amazed at how easy it is to
learn to crochet, and soon will be ready to move on to explore
bigger projects like blankets, shawls and scarfs."
Recognized as one of the 12 Most Inspirational Kids of 2020 in
Dynamath, a Scholastic Classroom Magazine, Jonah taught
himself to crochet at age 5, and now has more than 270,000
Instagram followers and 100,000 YouTube subscribers. He established
Jonah's Hands LLC to share his designs while giving
back to the community, and helped fund a library and science lab in
the rural village where his parents adopted him from in
Ethiopia. Jonah is a regular
correspondent on The Drew Barrymore Show,
interviewing celebrities such as Jimmy
Fallon and Henry Winkler from
his crochet headquarters at home in La
Crosse, WI.
A second Hello Crochet Friends! collection with Boye is
planned for later this year.
About Boye, a Division of IG Design Group Americas,
Inc.
Established as Boye Needle in
1906, the company introduced the first complete line of crochet
hooks made in America. Over the years, Boye became recognized as a
premier brand of crochet hooks and knitting needles, and a favorite
of beginner crafters. In 1989, Boye
Needle merged into Wrights, a leading supplier of craft
items including sewing notions, quilting tools, and ribbon, which
is part of Simplicity Creative Corp., a subsidiary of IG Design
Group Americas, Inc.
For more information visit Boye online.
About Jonah's Hands LLC
Crochet prodigy Jonah Larson
established Jonah's Hands LLC as a platform to give back to
the community and spread the love of crochet around the world.
https://jonahhands.com
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SOURCE IG Design Group Americas, Inc.