CHICAGO, Aug. 12, 2020 /PRNewswire/ -- Destini Global LLC,
the leading CPG where-to-buy and store-level data solution in
North America, has expanded its
marketing offering for emerging brands with distribution
capabilities to Inmar Intelligence's Digital Retailer Network.
Inmar Intelligence, a data-driven technology-enabled services
company, provides access to a nationwide retailer network with over
100M shoppers across grocery, dollar
and drug channels. Destini's self-service coupon publisher will now
integrate directly with Inmar's vast nationwide digital couponing
network to help emerging brands execute digital offers via the
retailer loyalty platforms, and automatically advertise all active
offers directly through Destini product locator applications.
Today's shopper is increasingly looking for and using digital
coupons. Inmar data shows that over the past four years, digital
coupons have grown from a 7% share of total coupon redemption
volume to over 23% share of total coupon redemption volume. While
traditional brands have aggressively adopted digital coupons into
their marketing mix, emerging brands have been slower to adopt this
digital channel as they juggle the various marketing needs of their
brands amidst limited resources.
Destini's access to Inmar's Digital Retailer Network will
help to expand and simplify the process for emerging brands to
manage and execute digital coupons by using Destini's self-service
coupon publishing platform. Destini's tool puts the power of SPINS
data in the hands of brand marketers, enabling them to leverage
Destini's product locator tools and digital coupon programs in one
interface.
"We are excited to introduce our enhanced Inmar-direct
integration to further expand digital couponing publishing and
campaign reporting to Destini customers," said David Navama,
co-founder & CEO of Destini. "Given the rapid shift to a more
digitally powered retail experience in 2020, we're committed to
helping simplify the process of deploying digital offers and
providing simple PDF Scorecards to make it easier for brands to
measure the ROI of these spends."
Enhancements to the digital coupon process include:
- Manufacturers can build an offer and schedule 80+ retailer
digital coupon campaigns of their choosing in just minutes. There
is no minimum to the number of retailers needed to execute an
offer.
- Manufacturers will now have frequently updated insights on
campaign performance, allowing manufacturers to gather insights on
where to continue spending their shopper marketing dollars.
- Integrations into its other services, such as the Destini
Product Locator. Manufacturers who already use Destini's Product
Locator solution can now also run digital coupons through it and
have their offers published live within their Locator search
results. This will help in driving further engagement with
consumers who are showing the strongest intent to buy.
"We are excited to partner with Destini to help emerging brands
manufacturers extend their digital offers to shoppers when they
matter most," said David Mounts,
Chairman and CEO of Inmar Intelligence. "When SPINS joined our
Innovator Ecosystem as a Platform Accelerator earlier this year, we
looked forward to expanding our work together through Destini and
the services they bring to emerging brands. Together, Inmar and
Destini will be able to further enable emerging brands to reach
shoppers and deliver the savings they demand. Inmar's retail
clients will benefit from increased content coming from the unique,
challenger brands that have traditionally not promoted extensively
in retail."
Navama suggests focusing on the following four precepts to build
a solid foundation for a successful digital coupon campaign.
- Metrics fuel insights, and insights fuel
velocity
Because digital couponing delivers substantial
insights in time to act on your next moves, you're able to assess
ROI and turn those learnings into targeted growth efforts.
Measurement is key to optimizing your efforts, and with digital
couponing, each improvement creates a ripple effect to grow your
share of the market.
- Context is key
It's a common mistake for brands to
look at digital couponing programs as a nice add-on or something to
run once a year. But in doing so, brands often shortchange
themselves, missing out on the benefits of a more comprehensive
strategy and the learnings that can only come from measuring
implementation and nuanced results over time.
- Make consumers feel the value of savings
Unless you
want to offer free product with no strings attached, your coupon
needs to strike the balance of costs you can afford and real
savings your customer will be motivated to claim. Yes, managing
your bottom line is crucial to the success of any program, but if
the coupon doesn't offer compelling value to your consumer it
probably won't drive meaningful results.
- No "silver-bullet" mentality
When thinking about
mobile and digital coupons – or any new and different promotional
medium – it's not uncommon for brands to have a light-bulb moment,
thinking, "this is the answer we've been looking for!" Digital
coupons can play a major role in elevating a brand's presence at a
retailer and drive a large impact on the bottom line. However, if a
mobile coupon is the only piece of the game you play with, you
might be missing out.
About Inmar Intelligence
Commerce
Accelerated.™
Inmar Intelligence is a leading data and tech-enabled services
company. $120 billion dollars of
commerce runs through our market-driven platforms which are
propelling digital transformation through unified data and
workflows to help leading Fortune 5000 companies, emerging brands
and health systems drive innovation.
Throughout our 40-year history, we have served retailers,
manufacturers, pharmacies, health systems, government and employers
as their trusted intermediary in helping them redefine success. For
more information about Inmar, please follow us on Twitter, LinkedIn
or Facebook, or call (866) 440-6917.
DESTINI GLOBAL LLC
Destini is the leading
cross-channel store-level data product locator and intelligence
solution across the U.S. and Canada for the Consumer Product Goods (CPG)
industry. Founded in 2012, Destini developed the largest
centralized product availability database in the U.S., connecting
data from over 120,000+ retail locators to allow brand customers to
search for any product and locate it at a local store or online
retailer for purchase. Today, Destini offers a variety of
data-driven sales and marketing solutions to help brands more
effectively connect consumers to their products and manage their
store-level performance. Visit www.destini.co to learn more or
schedule a live demo.
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SOURCE Destini