LONDON, Dec. 16, 2014 /CNW/ -- Belvedere, the
world's original luxury vodka, is delighted to collaborate with
Albert R. Broccoli's EON
Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures
Entertainment to promote SPECTRE, the highly anticipated
24th installment of the James Bond series, due for
global release on November 6,
2015.
Belvedere will release two custom made and limited editions to
celebrate Bond's vodka martini 'Shaken not Stirred,' and its
partnership with the 24th Bond adventure,
SPECTRE. In an unprecedented move, Belvedere has replaced
the iconic Belvedere Palace with the famous MI6 headquarters.
Belvedere's signature blue palette will be switched for a
distinctive green, mirroring the secret spy agency's ink of choice,
creating a truly memorable collector's edition of 100
bottles. A 007 twist will also be applied to Belvedere's
iconic Silver Saber bottles, known for their cutting edge, metallic
aesthetic and illuminating technology.
Belvedere's SPECTRE marketing program will include a
global advertising campaign and a wide range of promotion and
activation rights around the film. The marketing campaign will be
launched as of February 2015, with a
strong focus of efforts in on-premise establishments and retail
stores across multiple countries. Belvedere is the vodka of choice
for tastemakers who Know the Difference, echoing the award-winning
campaign promoting knowledgeable choices.
President of Belvedere Vodka, Charles
Gibb states: "James Bond is recognized as the most admired
and influential tastemaker in the world. We're delighted that
Belvedere will be partnering with SPECTRE, our largest
global partnership to date."
Dwight Caines, President of
Theatrical Marketing for Sony Pictures, said: "James Bond's cool
attitude and stylish sophistication have always gone hand-in-hand
with his choice of vodka martini. Belvedere is a perfect
match."
Excellent choice, Mr. Bond.
Follow Belvedere Vodka on Instagram for the latest news
about Belvedere's partnership with SPECTRE, the 24th James Bond
Adventure: http://instagram.com/belvederevodka
ABOUT SPECTRE
A cryptic message from Bond's past sends him on a trail to
uncover a sinister organisation. While M battles political forces
to keep the secret service alive, Bond peels back the layers of
deceit to reveal the terrible truth behind SPECTRE. Starring
Daniel Craig as James Bond, directed
by Sam Mendes and produced by
Michael G. Wilson and Barbara Broccoli.
ABOUT BELVEDERE VODKA
Born of Rye, Water, Character.
First created in 1993, Belvedere Vodka was the first to generate
a new standard for excellence in the vodka category, and
established the luxury vodka category. Today, Belvedere's
distinctive character and uncompromising integrity are recognized
internationally by discerning vodka enthusiasts, who appreciate its
all natural, additive free character. Made from Dankowskie Rye and
blended with water from its own pristine source, Belvedere's taste
profile is distinctively soft with a subtle sweetness and smooth,
clean finish.
Belvedere is available in premium restaurants and nightclubs
around the world and at all fine wine and spirits retailers. In
2013, Belvedere Vodka launched a new global advertising campaign,
"Know the Difference," highlighting the brand's unrivalled quality
and rich heritage of Polish vodka-making. The campaign speaks to
the brand's identity and consumer and showcases the purity and
character of the luxury brand whilst encouraging consumers not to
compromise on the standard of their vodka.
ABOUT ALBERT R. BROCCOLI'S EON
PRODUCTIONS
EON Productions Limited and Danjaq LLC are wholly owned and
controlled by the Broccoli/ Wilson family. Danjaq is the US based
company that co-owns, with Metro-Goldwyn-Mayer Studios, the
copyright in the existing James Bond films and controls the right
to produce future James Bond films as well as all worldwide
merchandising. EON Productions, an affiliate of Danjaq, is the UK
based production company, which makes the James Bond films. The 007
franchise is the longest running in film history with twenty-three
films produced since 1962. Michael G Wilson and Barbara
Broccoli succeeded Albert R 'Cubby' Broccoli and have produced some
of the most successful Bond films ever including CASINO
ROYALE, QUANTUM OF SOLACE and SKYFALL.
ABOUT METRO-GOLDWYN-MAYER
Metro-Goldwyn-Mayer is celebrating 90 years as a leader in the
entertainment business and as an innovator in the industry. Today,
MGM is an entertainment company focused on the production and
distribution of film and television content globally. The company
owns one of the world's deepest libraries of premium film and
television content. In addition, MGM has investments in
domestic and international television channels and is the majority
owner of and distributor for United Artists Media Group (UAMG). For
more information, visit www.mgm.com.
ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony
Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global
operations encompass motion picture production, acquisition and
distribution; television production, acquisition and distribution;
television networks; digital content creation and distribution;
operation of studio facilities; and development of new
entertainment, products, services and technologies.
For additional information, go to www.sonypictures.com.
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SOURCE Belvedere Vodka