Ebiquity PLC Launch of new Advertising Intelligence platform
September 06 2016 - 2:01AM
RNS Non-Regulatory
TIDMEBQ
Ebiquity PLC
06 September 2016
Ebiquity Plc
("the Company")
Ebiquity launches new global Advertising Intelligence
platform
Ebiquity, the independent marketing analytics specialist,
announces the global rollout of its new Ebiquity Portfolio platform
which allows clients to view, sort and analyse competitor
advertising creatives and spend, across 15 European countries and
up to 80 territories worldwide
The new platform is being rolled out to more than 120 companies
with users across every continent, who are able to access the
Ebiquity's database containing over 25million individual ads. It
features new charting and presentation capabilities, automated
report functionality, and an improved user interface.
The Company is also testing a revolutionary new methodology for
capturing digital advertising as part of the new platform, which is
anticipated to be the most comprehensive and accurate available.
The new capability will distinguish between direct and
programmatically bought ads on both desktop and mobile, capture
HTML5, rich media, embedded video, and track behaviourally targeted
ads.
Ebiquity is the only provider of a multi-market tool that tracks
and combines both competitor advertising creatives and their ad
spend.
Morag Blazey, UK CEO at Ebiquity said:
"There has been an encouraging response from our clients to the
new platform. Ebiquity Portfolio offers an unrivalled ability to
access global data more quickly, source recent advertising more
easily, and share campaigns more professionally with colleagues.
Testing of our new digital advertising monitoring capability has
been very positive and we look forward the official launch in the
coming months."
For more information:
Ebiquity 020 7650 9600
Michael Karg, CEO
Richard Hemming, Group Head
of Marketing
Instinctif Partners
Matthew Smallwood
Guy Scarborough 020 7457 2020
Numis Securities
Nick Westlake, Oliver Hardy
(NOMAD)
Toby Adcock (Corporate Broker) 020 7260 1000
About Ebiquity
Ebiquity is a leading independent marketing analytics
specialist. They provide objective data insights to major brands
worldwide, helping them exploit an evolving marketing landscape and
achieve business success. A world leader in advertising monitoring,
Ebiquity manages an international database that holds over
25million ads from the 1950s to today. Other Ebiquity services
include Marketing Effectiveness, Multi-channel Analytics, Agency
Pitch Management, Agency Contract Compliance, Digital Performance
Measurement, and Media Auditing. They have offices in 14 countries
and work with over 90% of the world's biggest advertisers.
This information is provided by RNS
The company news service from the London Stock Exchange
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