Live Company Group PLC Launch of BRICKLIVE Kids in China
May 30 2018 - 2:01AM
RNS Non-Regulatory
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Live Company Group PLC
30 May 2018
30 May 2018
LIVE COMPANY GROUP PLC ("LVCG" or the "Company")
LAUNCH OF BRICKLIVE KIDS IN CHINA
LVCG is pleased to announce the launch in China of BRICKLIVE
Kids, the latest venture in the expansion of the BRICKLIVE
brand.
BRICKLIVE Kids will be a permanent childcare crèche, where
children can enjoy BRICKLIVE's classic brick pits in a space of
around 100sqm, and will have the safety of full time supervision
whilst parents go shopping.
A five-year non-exclusive contract has been signed by Bricklive
Centre Education Technology (Beijing) Co. Ltd, Bricklive Group's
joint venture partners in China, with Zhuang Xiang Education
Consultant (Beijing) Company Ltd.
The first BRICKLIVE Kids will launch at the end of 2018 at New
Yan Sha mall in Beijing, China, with plans to launch 5 additional
BRICKLIVE Kids locations over the next 5 years.
David Ciclitira: Executive Chairman at Live Company Group, said:
"The BRICKLIVE brand continues to prove its versatility and
BRICKLIVE centres now feature in cities around the world in venues
ranging from ski resorts to shopping malls. LEGO(R) bricks are used
throughout Chinese educational practices and so to be able to tap
into the awareness of how it can help children is a prospect we
relish and one we are sure will be a huge success."
-END-
Enquiries:
Live Company Group Plc
David Ciclitira Tel: 020 7225 2000
Stockdale Securities Limited
Richard Johnson / Edward Thomas Tel: 020 7601 6100
Shard Capital Partners LLP
Damon Heath Tel: 0207 186 9950
W Communications, PR agency
James Porter Tel: 07568 514 244
About the Company:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using
BRICKLIVE-created content worldwide. It owns the rights to
BRICKLIVE - interactive experiences built around the creative ethos
of the world's most popular construction toy - LEGO(R). BRICKLIVE
actively encourages all to learn, build and play, and provides an
inspirational central space where like-minded fans can push the
boundaries of their creativity. Brick Live Group is not associated
with the LEGO Group and is an independent producer of
BRICKLIVE.
Parallel Live Group
Parallel Live was founded by David Ciclitira in 2015 and owns
the rights to promote BRICKLIVE in the USA. It will be responsible
for running and promoting those events. Including the location
hire, event design, event construction, advertising and marketing,
media planning, website design, event management, public relations
and ticket sales, while Lego Systems, Inc will provide some of the
content.
Website: www.livecompanygroup.com
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END
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May 30, 2018 02:01 ET (06:01 GMT)
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