RNS Number:2752I
Cellcast plc
31 August 2006


Press Release                                                     31 August 2006

                                  Cellcast plc

                         ("Cellcast" or "the Company")


       Proposed Placing of 16,040,384 Placing Shares at 8 pence per share


The Board announces that the Company has agreed terms for a placing of
16,040,384 new Ordinary Shares in order to raise approximately #1.3 million
(before expenses) at a Placing Price of 8 pence per new Ordinary Share.  The
Company is also today announcing its interim results for the six months ended 30
June 2006.

In order for the Placing to be effected, it is necessary to seek Shareholders'
approval to authorise the Directors to allot the Placing Shares pursuant to the
Placing at an Extraordinary General Meeting of the Company which is being
convened for 10 a.m. on 25 September 2006.  This announcement sets out the
details of and the reasons for the Placing.


Reasons for the Placing and Use of Proceeds

Without the proceeds of the Placing, the Company is unlikely to have adequate
working capital and thus, were it not to proceed, the Directors would have to
consider a liquidation of the Company which would be unlikely to provide any
return to Shareholders.  The Directors are of the opinion that, having made due
and careful enquiry and after taking into account the net proceeds of the
Placing to be received by the Company, the working capital available to the
Group will, on Admission, be sufficient for its present requirements, that is
for at least 12 months from Admission.

The net proceeds of the Placing of approximately #1.2 million will be used to
allow the Company to continue with the roll-out of its international development
programme following a period when the Company has seen a significant depletion
of working capital following operating losses which the Directors believe have
in part been caused by a reorganisation of Sky's Electronic Programming Guide.
The Company's current focus is on overseas opportunities, and it is important
that these are not frustrated by lack of resources.


Details of the Placing

On behalf of and as agents for the Company and pursuant to the terms and
conditions of the Placing Agreement, Daniel Stewart and HB have conditionally
agreed to use their reasonable endeavours to place 16,040,384 new Ordinary
Shares with institutional and other investors at a price of 8 pence per Placing
Share, to raise approximately #1.3 million before expenses.  The Placing is
conditional, inter alia, on the passing of the necessary Resolution at the EGM
and Admission taking place by 26 September 2006 or such later time, being not
later than 24 October 2006, as the Company, Daniel Stewart and HB may agree.
The Placing is not being underwritten.

Andrew Wilson (Chief Executive Officer) and Bertrand Folliet (Chief Operating
Officer) have agreed to subscribe for an aggregate of 3,125,000 Ordinary Shares
pursuant to the Placing through Harkness Trading Limited, a company they
beneficially own.

Certain institutional investors in the Company have indicated a desire to
realise their shareholdings and HB has agreed to purchase these holdings, being
in aggregate 1,643,666 Ordinary Shares at the Placing Price conditional, inter
alia, on Admission.

On Admission, the Directors (and persons associated with them in accordance with
the AIM Rules), will hold, in aggregate, approximately 9,278,397 Ordinary Shares
representing 20.9 per cent. of the Enlarged Issued Share Capital.

The Placing Shares, once issued, will rank pari passu with the Existing Ordinary
Shares, including the right to receive all dividends and other distributions
thereafter declared, made or paid.  The Placing Shares are expected to be
admitted to trading on AIM on 26 September 2006.


Fair and Reasonable Opinion

Harkness Trading Limited, which is beneficially owned by Andrew Wilson and
Bertrand Folliet, has agreed to make a loan available to the Company of up to
#200,000 pending completion of the Placing.  No interest will be payable on the
loan which will be repaid to Harkness Trading Limited out of the proceeds of the
Placing.

The Directors, other than Andrew Wilson and Bertrand Folliet (given their
interest in Harkness Trading Limited), having consulted with the Company's
nominated adviser, consider that the terms of the loan by Harkness Trading
Limited and the issue, pursuant to the Placing, of new Ordinary Shares to
Harkness Trading Limited are fair and reasonable insofar as Shareholders are
concerned.


Expected timetable of events


Latest time and date for receipt of Forms of Proxy  10 a.m. on 23 September 2006

Extraordinary General Meeting                       10 a.m. on 25 September 2006
                                                     
Dealings in Placing Shares commence on AIM and                 26 September 2006
CREST accounts credited in respect of the Placing 
Shares to be held in uncertified form

Despatch of definitive share certificates in                   By 3 October 2006
respect of the Placing Shares to be held in 
certified form


                                    - Ends -


For further information:
 Cellcast plc
 Andrew Wilson, CEO                                    Tel: +44 (0) 20 7190 0300
 andrew@cellcast.tv                                             www.cellcast.com

 Daniel Stewart & Company Plc
 Lindsay Mair,  Corporate Finance                      Tel: +44 (0) 20 7776 6550
 Lindsay.mair@danielstewart.co.uk                        www.danielstewart.co.uk

Media enquiries:
 Abchurch
 Henry Harrison-Topham / Gareth Mead                   Tel: +44 (0) 20 7398 7710
 henry.ht@abchurch-group.com                              www.abchurch-group.com


Definitions

The following definitions apply throughout this announcement unless the context
requires otherwise:

"Admission"                                 the effective admission of the Placing Shares to trading on
                                            AIM

"AIM"                                       the market of that name operated by the London Stock Exchange

"Circular"                                  the circular to Shareholders dated 31 August 2006 containing
                                            the Notice of EGM

"Company" or "Cellcast"                     Cellcast plc

"Daniel Stewart"                            Daniel Stewart & Company Plc, the Company's nominated adviser
                                            and broker

"Directors" or "Board"                      the directors of the Company or any authorised committee
                                            thereof

"Extraordinary General Meeting" or "EGM"    the Extraordinary General Meeting of the Company to be held
                                            at 10 a.m. on 25 September 2006, notice of which is set out
                                            in the Circular

"Enlarged Issued Share Capital"             the issued share capital of the Company as enlarged by the
                                            issue of the Placing Shares

"Existing Ordinary Shares"                  the 28,346,911 existing Ordinary Shares comprising the total
                                            issued share capital of the Company

"Group"                                     the Company and its subsidiaries

"HB"                                        HB Corporate (a trading division of Hoodless Brennan plc)

"London Stock Exchange"                     London Stock Exchange Plc

"Notice of EGM"                             the notice of EGM which is set out at the end of the Circular

"Ordinary Shares"                           ordinary shares of 3 p each in the capital of the Company

"Placing Agreement"                         the conditional placing agreement dated 31 August 2006
                                            between Daniel Stewart (1), HB (2), and the Company (3)
                                            relating to the Placing

"Placing Price"                             8 pence per Placing Share

"Placing Shares"                            16,040,384 new Ordinary Shares to be issued pursuant to the
                                            Placing

"Placing"                                   the conditional placing by Daniel Stewart and HB, as agents
                                            for the Company, of the Placing Shares at the Placing Price
                                            per share

"Resolution"                                the Shareholders' resolution set out in the Notice of EGM

"Shareholders"                              holders of the Existing Ordinary Shares





                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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