Schoolpop & Red Apple Morley Announce Strategic Distribution Partnership Red Apple to Use Expert Fundraising Sales Force to Distribute Schoolpop's Auction & Earn(TM) and Supply & Earn(TM) Programs ATLANTA, Aug. 24 /PRNewswire/ -- Schoolpop, Inc. (http://www.schoolpop.com/), a leading nontraditional fundraising company and subsidiary of LoyaltyPoint, Inc. (OTC:LYLPOTC: http://www.loyaltypoint.com) (BULLETIN BOARD: LYLP, http://www.loyaltypoint.com/) , a loyalty marketing company for merchants, schools, and nonprofits, and Red Apple Morley, a national fundraising company and the exclusive national distributor of Otis Spunkmeyer cookie dough, today announced a multi-year strategic partnership. Schoolpop will use Red Apple Morley's 140-person national direct sales force to exclusively distribute to existing and prospective accounts Schoolpop's innovative Supply & Earn back to school supplies program as well as Schoolpop's Auction & Earn run program through eBay. The partnership represents a best of breed combination of a top traditional and a leading nontraditional fundraising company combining forces to make funding support easier for schools and parents. The two programs are a good fit for Red Apple Morley's existing school clients. Schoolpop's Supply & Earn program allows parents to shop at competitive prices for their school's custom supply list and have the supplies shipped direct to the home, ending the days of rushing around to various retailers piece-parting required supply lists during the first week of school. In addition to the program's ease and convenience for parents, Schoolpop contributes a percentage of the selling price to the school. Red Apple Morley also will distribute Schoolpop's Auction & Earn program, which allows parents and supporters to donate high-value, unwanted items to the school in exchange for a tax deduction. Schoolpop cleans, photographs, and lists the donated items on eBay, following sale arranges for shipment and contributes a percentage of the selling price to the school. "Overnight, Schoolpop has access to a Red Apple Morley's fundraising sales force with an existing base of thousands of school clients," said Paul Robinson, CEO of Schoolpop. "Our exclusive school supply and auction-based programs make it easy for schools to generate additional dollars without requiring tremendous effort and time." "Our school customers are asking for innovative fundraising programs that are easy to manage and convenient for parents, and the two Schoolpop programs fit the bill," said Ron Davies, CEO of Red Apple Morley. "Our multi-year partnership will maximize earning power for our schools through a unique combination of simple, powerful fundraising tools from both companies." Additional terms of the agreement were not disclosed. About Schoolpop Inc. Schoolpop is America's leading provider of nontraditional fundraising programs with more than 50,000 schools and nonprofits enrolled nationwide. Schoolpop's programs contribute a percentage of everyday shopping purchases from parents and supporters, who can conveniently shop from hundreds of brand- name merchant websites, stores, catalogs and gift cards. Schoolpop's suite of programs have made over $200M in contributions, furthering Schoolpop's mission to eliminate the negative impact of budget shortfalls by providing a one-stop shop for schools and nonprofits to enroll in a suite of nontraditional fundraising programs that are hassle-free for schools, convenient for parents and safe for students. Schoolpop partners with hundreds of world-class, community-minded merchants and sponsors the Share the Dream Foundation, providing merit and financial need-based scholarship programs for students. For more information visit http://www.schoolpop.com/ About Red Apple Morley Red Apple Morley, LLC is one of America's leading providers of product fundraising solutions to the primary and secondary educational markets. Founded in July 2001 with the merger of Red Apple Resources, Inc. and Morley Candymakers, Inc. fundraising division, Red Apple Morley has helped schools and other non-profit organizations raise over $60 million in the past three years. Their complete line of products and programs include giftware, gift wrap, chocolate and other edibles, magazines and Otis Spunkmeyer frozen cookie dough and desserts. For more information, please visit http://www.redapplemorley.com/. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 ("Act"), regarding the strategic partnership with Red Apple Morley. Additionally words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. Some or all of the results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include, but are not limited to, the inability of the two companies to implement the strategic alliance and other factors mentioned in various Securities and Exchange Commission filings made periodically by the Company. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company's expectations or future events. Contact: ROI Group Associates, Inc. Thomas Mikolasko, Phone: (212) 495-0200 x16, Andrea Costa, Phone: (212) 495-0200 x14, LoyaltyPoint Mickey Freeman, Phone: (770) 736-9383 x103, DATASOURCE: Schoolpop Inc. CONTACT: Thomas Mikolasko, +1-212-495-0200 x16, , or Andrea Costa, +1-212-495-0200 x14, , both of ROI Group Associates, Inc.; or Mickey Freeman of LoyaltyPoint, +1-770-736-9383 x103, Web site: http://www.schoolpop.com/ http://www.redapplemorley.com/

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