LoyaltyPoint, Inc. to Hold Investor Call July 13, 2004 Company to Discuss Completion of Reverse Merger, Integration of Previous Acquisitions, and First Quarter Earnings ATLANTA, July 8 /PRNewswire-FirstCall/ -- LoyaltyPoint, Inc. (OTC:LYLP) (BULLETIN BOARD: LYLP) invites its shareholders, brokers, fund managers, analysts, and other interested parties to listen to a live telephonic presentation by Chief Executive Officer, Paul Robinson, President, Mickey Freeman, and Chief Financial Officer, Curtis Ramsey. Management will discuss the completion of the reverse merger with FUNDever, Inc., the recent acquisitions, and first quarter results. Management also will provide an operational update. The conference call is scheduled for Tuesday, July 13, 2004 at 11:00 a.m. Eastern Time and will be followed by a live question and answer session. To listen to the presentation, please call the following teleconferencing number. You may begin placing calls 10 minutes before the hour: Dial in (800) 431-5048 (Domestic) About LoyaltyPoint, Inc. LoyaltyPoint, Inc. is a loyalty marketing company focusing on merchant, school, and nonprofit loyalty programs. The Company markets online, gift card, store, catalog, and event-based loyalty programs that generate contributions to schools, nonprofits and other organizations, based on parent and supporter purchases. LoyaltyPoint partners with hundreds of online and offline merchants. LoyaltyPoint subsidiaries include Schoolpop Inc. and corporate headquarters are based in Atlanta, Georgia. Please visit us at http://www.loyaltypoint.com/. Contact: ROI Group Associates, Inc. Thomas Mikolasko, Phone: (212) 495-0200 x16, Andrea Costa, Phone: (212) 495-0200 x14, LoyaltyPoint Mickey Freeman, Phone: (770) 736-9383 x103, This press release may contain "forward-looking statements," including statements regarding our plans, future events, objectives, expectations, forecasts, or assumptions. Any statement in this release that is not a statement of historical fact is a forward-looking statement, and in some cases, words such as "believe," "estimate," "project," "expect," "intend," "may," "anticipate," "plans," "seeks," and similar expressions identify forward-looking statements. These statements involve risks and uncertainties that could cause actual results to differ materially from the anticipated results, and undue reliance should not be placed on these statements. These risks and uncertainties include our ability to raise needed capital, the ability to manage our anticipated growth, protecting our intellectual property and other risks discussed in filings made with the Securities and Exchange Commission, including risks described in subsequent reports on Form 10-QSB, Form 10-KSB, and Form 8-K. DATASOURCE: LoyaltyPoint, Inc. CONTACT: Thomas Mikolasko, +1-212-495-0200, ext. 16, , or Andrea Costa, +1-212-495-0200, ext. 14, , both of ROI Group Associates, Inc.; or Mickey Freeman of LoyaltyPoint, Inc., +1-770-736-9383, ext. 103, Web site: http://www.loyaltypoint.com/

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