LoyaltyPoint, Inc. Announces Allowance of Fourth Patent Application ATLANTA, May 20 /PRNewswire-FirstCall/ -- LoyaltyPoint, Inc. (BULLETIN BOARD: LYLP) , a holding company for merchant, school, and nonprofit loyalty marketing programs, today announced it has received notice from the United States Patent and Trademark Office that a new, fourth patent will be issued to the Company and that all claims in the application have been allowed. The notice was for U.S. Patent Application No. 09/652,943 for "SYSTEM AND METHOD OF LINKING ITEMS IN AUDIO, VISUAL, AND PRINTED MEDIA TO RELATED INFORMATION STORED ON AN ELECTRONIC NETWORK USING A MOBILE DEVICE". This patent expands LoyaltyPoint's existing portfolio, which includes 1) Patent No. 6,430,554 "Interactive System for Investigating Products on a Network," which was issued on August 6, 2002; 2) U.S. Patent No. 6,651,053, announced January 20, 2004, a continuation of the previously issued '554 patent, which, among other things, extends and expands on the scope of the wireless claims contained in the '554 patent; and 3) U.S. Patent 6,675,165, also announced January 20, 2004, which covers LoyaltyPoint's unique method for linking a billboard or signage to information on a global computer network via manual information input or by use of a global positioning system. LoyaltyPoint also has other patent applications pending. The combination of these four patents offers unique Internet and wireless shopping technologies that help consumers compare product-specific features, benefits, pricing, and other related information at the click of a button from any handheld device. The Company anticipates that these technologies will support and differentiate LoyaltyPoint's nontraditional, shopping-based fundraising programs in support of schools and nonprofits. Consumers will insure they're getting the best value on a desired product while contributing a percentage of the purchase -- at no additional cost -- to their favorite cause. "With these patents, LoyaltyPoint has created both an online and wireless product information and commerce platform that can expand the scope of our current shopping offerings," said Paul Robinson, LoyaltyPoint's chairman and CEO. "The fourth patent solidifies our patent portfolio of online and wireless shopping technologies, which will become increasingly relevant as high-speed handheld Internet access becomes commonplace." "This latest patent takes our product information and search technology and allows mobile and desktop devices to leverage information on the printed page, and vice versa," said Leigh M. Rothschild, listed inventor on the patent and LoyaltyPoint board member. "The patent covers linking barcode and other symbology and relating it to a site on the net." About LoyaltyPoint, Inc. LoyaltyPoint, Inc. (OTC:LYLP) (BULLETIN BOARD: LYLP) is a holding company for merchant, school, and nonprofit loyalty marketing programs. The Company markets online, store, and catalog-based loyalty programs that generate contributions to schools, nonprofits and other organizations, based upon parent and supporter purchases. Our vision is to provide a one-stop shop for schools, nonprofits, and other organizations to enroll in year-round, merchant-supported nontraditional fundraising programs. Our corporate headquarters is based in the Atlanta, Georgia area; we also maintain two offices in Northern California. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 ("Act"), regarding the future use and potential of LoyaltyPoint's technology. Additionally words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. Some or all of the results anticipated by these forward- looking statements may not occur. Factors that could cause or contribute to such differences include, but are not limited to, the Company's ability to prosecute and defend its patents and patents pending, actions taken by the U.S. Patent and Trademark Office, factors affecting the acceptance and growth of wireless technology, the Company's ability to raise additional capital and other factors mentioned in various Securities and Exchange Commission filings made periodically by the Company. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company's expectations or future events. Contact: ROI Group Associates, Inc. Thomas Mikolasko, Phone: (212) 495-0200 x16, Andrea Costa, Phone: (212) 495-0200 x14, LoyaltyPoint Mickey Freeman, Phone: (770) 736-9383 x103, DATASOURCE: LoyaltyPoint, Inc. CONTACT: Thomas Mikolasko, +1-212-495-0200, ext. 16, , or Andrea Costa, +1-212-495-0200, ext. 14, , both of ROI Group Associates, Inc., for LoyaltyPoint, Inc.; Mickey Freeman of LoyaltyPoint, Inc., +1-770-736-9383, ext. 103,

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