BarPoint.com, Inc., Owner of Schoolpop, Inc., Becomes 'LoyaltyPoint, Inc.' With New Ticket Symbol 'LYLP' BarPoint changes name and ticker symbol to reflect new business assets and enhanced focus ATLANTA, April 22 /PRNewswire-FirstCall/ -- BarPoint.com, Inc., owner of Schoolpop, Inc., today announced a name change to LoyaltyPoint, Inc., reflecting the Company's emphasis on loyalty marketing programs for merchants, schools, and nonprofits. The new ticker symbol is "LYLP" (BULLETIN BOARD: LYLP) , formerly "BPNT." This change follows a reverse triangular merger with Schoolpop, Inc. and Fundever, Inc. that occurred on February 18, 2004. A new website, http://www.loyaltypoint.com/ , explains the holding group and offers investor and media information. "LoyaltyPoint will serve as a holding company for a synergistic suite of merchant, school and nonprofit loyalty programs, with Schoolpop being the flagship subsidiary focused on the nontraditional fundraising market," said Paul Robinson, LoyaltyPoint, Inc.'s chairman and CEO. "We think the new name is reflective of the key elements retained from the original BarPoint business, but also better describes the enhanced loyalty marketing business model." About LoyaltyPoint, Inc. LoyaltyPoint is a holding company for merchant, school, and nonprofit loyalty marketing programs. The Company markets online, gift card, store, catalog, and event-based loyalty programs that generate contributions to schools, nonprofits and other organizations, based upon parent and supporter purchases. Our corporate headquarters is based in Atlanta, Georgia. Please visit us at http://www.loyaltypoint.com/. For investor or media information, please contact: Mickey Freeman 770-736-9383 x103 DATASOURCE: LoyaltyPoint, Inc. CONTACT: Mickey Freeman, +1-770-736-9383, ext. 103, or , for LoyaltyPoint, Inc. Web site: http://www.schoolpop.com/ http://www.loyaltypoint.com/

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