HDUP HeadsUp Entertainment International Inc (PK)

HeadsUp Entertainment International Inc. (the "Company") (PINK SHEETS: HDUP) operators of the Canadian Poker Tour (CPT) and the World Poker Showdown (WPS) are hosting the Costa Rica Poker Showdown at the Jazz Casino in Jaco Beach, Costa Rica November 6-15th. A series of 17 events will be held with buy in's ranging from $150 to the $2700 Main Event with estimated total prize pool exceeding $1,000,000.

"Poker tourism is a major focus for the Company", stated HeadsUp President Kelly B. Kellner, "and looks to be a strong revenue generating business unit while offering our players and members an incredible poker vacation experience. We look forward to shooting a number of features and highlights from the event for our soon to be launched online poker television network that will show players that our events are a must attend."

In addition to a player friendly tournament format and structure, a player's party will be held on the evening of November 11th and is sponsored by Ksino Clothing with hostess Lacey Jones, recently voted "the hottest girl in poker". 888 Poker, one of the worlds most prominent online poker sites, will be bringing their poker heiress, Leo Margets, who was this years last woman standing in the Main Event of the World Series Of Poker along with online qualifying players from around the world. Party sponsor "Who's Your Daddy" Energy Drink will also be bringing their team to the event to round out the festivities.

"We are looking forward to an amazing week on the beach", commented WPS founder Herb Van Dyke, "and we are expecting a tremendous turnout of players from around the world." This event is the next in a series of co-branded events with between the CPT and WPS with plans recently announced for a "Poker Super Cruise" on Royal Caribbean's "Freedom of the Seas" next April 25 to May 2, 2010. Details on all upcoming events can be found at www.canadianpokertour.tv and www.worldpokershowdown.com.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts: HeadsUp Entertainment International Inc. Investor Relations (403) 269-9039