SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2013

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF T SECURITIES
EXCHANGE ACT OF 1934

Commission File No. 333-147084

CHINA SHIANYUN GROUP CORP., LTD

  (Exact name of Registrant as specified in its charter)

Nevada
83-0506099
(State or Other Jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)

24/F., Unit 3 Great China International Square, No. 1 Fuhua Rd., Futian District, Shenzhen
  
  
Guandong Province, China
  
n/a
(Address of principal executive offices)
  
(Zip Code)

86-755-23998799
(Registrant’s telephone number, including area code)

CHINA GREEN CREATIVE, INC.
 (Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.                                                                                       Yes T    No £

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).                     Yes   £ No £

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Ruble 12b-2 of the Exchange Act.
   
Large accelerated filer    £
Accelerated filer   £
Non-accelerated filer   £   (Do not check if a smaller reporting company)
Smaller reporting company   T

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes   £  No T

State the number of shares outstanding of each of the issuer’s classes of common equity, as of August 14, 2013, are as follows:
   
Class of Securities
Shares Outstanding
Common Stock, $0.001 par value
155,350,052 shares
China Shianyun Group Corp., Ltd . effected a 60-to-1 reverse stock split July 23, 2012. All per share amounts and calculations in this Quarterly Report and the accompanying consolidated condensed financial statements have been retroactively adjusted to reflect the effects of the reverse stock split.


 
 

 


CHINA SHIANYUN GROUP CORP., LTD
Formerly known as China Green Creative, Inc. and Subsidiaries)

TABLE OF CONTENTS


     
  
Part I – Financial Information
 
Item 1
Financial Statements
3
  
Unaudited Condensed Balance Sheets, June 30, 2013 and December 31, 2012
3
  
Unaudited Condensed Consolidated Statements of Operations and Comprehensive Income for the three and six months ended June 30, 2013 and 2012
4
  
Unaudited Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2013 and 2012
5
  
Notes to the Unaudited Condensed Consolidated Financial Statements
6
Item 2
Management’s Discussion and Analysis of Financial Condition and Results of Operations
14
Item 3
Quantitative and Qualitative Disclosures about Market Risk
18
Item 4
Controls and Procedures
19
     
 
Part II – Other Information
 
Item 1
Legal Proceedings
20
Item 2
Unregistered Sales Of Equity Securities And Use Of Proceeds
20
Item 3
Defaults Upon Senior Securities
20
Item 4
Removed and Reserved
20
Item 5
Other Information
20
Item 6
Exhibits
20
     
     


 
 

 

PART I – FINANCIAL INFORMATION

CHINA SHIANYUN GROUP CORP., LTD
Formerly known as China Green Creative, Inc. and Subsidiaries)
CONDENSED CONSOLIDATED BALANCE SHEETS


   
June 30,
2013
   
December 31,
2012
 
   
(Unaudited)
   
(Audited)
 
Assets
           
Current assets
           
      Cash and cash equivalents
  $ 287,802     $ 355,350  
      Accounts receivable
    4,643       2,616,406  
      Inventories
    32,242       15,768  
      Amount due from a director
    85,752       76,082  
      Prepaid expenses and other receivables
    3,358,389       490,810  
Total current assets
    3,768,828       3,554,416  
                 
Property, plant and equipment, net
    2,729,656       2,687,121  
Land use rights, net
    100,284       99,138  
Other intangible assets, net
    11,202       15,518  
                 
Total assets
  $ 6,609,970     $ 6,356,193  
                 
Liabilities and stockholders’ equity
           
Liabilities
           
Current liabilities
           
Accounts payable
  $ 256,249     $ 831,394  
Accrued expenses and other payables
    2,039,187       1,978,761  
Receipt in advance
    1,052,213       922,411  
Short term debts
    1,384,650       1,357,450  
Taxes payable
    2,070,740       2,130,237  
Amount due to a director
    645,834       844,336  
                 
Total liabilities
  $ 7,448,873     $ 8,064,589  
                 
Stockholders’ equity
               
Common stock: Par value $0.001 per share; 400,000,000 shares authorized, 155,350,052 shares issued and outstanding
    155,350       155,350  
Additional paid in capital
    3,280,839       3,280,839  
Less: Subscription receivable
    -       (1,271,754 )
Accumulated deficits
    (4,342,052 )     (3,979,440 )
Accumulated other comprehensive income
    66,960       106,609  
Total stockholders’ equity
  $ (838,903 )   $ (1,708,396 )
                 
Total liabilities and stockholders’ equity
  $ 6,609,970     $ 6,356,193  
                 

See accompanying notes to condensed consolidated financial statements.

 
 

 

CHINA SHIANYUN GROUP CORP., LTD
(Formerly known as China Green Creative, Inc. and Subsidiaries)
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
AND COMPREHENSIVE INCOME
(UNAUDITED)
 
   
For the three months
 ended June 30,
   
For the six months
ended June 30,
 
   
2013
   
2012
   
2013
   
2012
 
                         
Revenues
  $ 112,983       1,709,598       360,951       2,391,956  
                                 
Cost of sales and services
    -       758,906       170,802       1,104,683  
                                 
Selling and distribution
    21,907       89,984       49,666       202,601  
                                 
General and administrative expense (inclusive of depreciation and allowances)
    269,159       338,867       475,343       493,843  
                                 
Operating (loss)/profit
    (178,083 )     521,841       (334,860 )     590,829  
                                 
Other income/(expenses)
                               
Other income
    14,220       -       14,220       -  
Interest expense
    (21,474 )     (24,294 )     (41,972 )     (43,885 )
Total other expenses
    (7,254 )     (24,294 )     (27,752 )     (43,885 )
                                 
Loss/(profit) from operations before provision for income taxes
    (185,337 )     497,547       (362,612 )     546,944  
                                 
Provision for income taxes
    -       -       -       -  
                                 
Net (loss)/income for the period
  $ (185,337 )     497,547       (362,612 )     546,944  
                                 
Other comprehensive income
                               
(Loss)/gain on foreign currency translation
    (10,523 )     20,694       (39,649 )     14,606  
                                 
Total comprehensive income/(loss) for the period
  $ (195,860 )     518,241       (402,261 )     561,550  
                                 
                                 
Earnings per share, basic and diluted
  $ (0.00 )     0.10       (0.00 )     0.11  
                                 
Weighted average number of shares outstanding, basic and diluted
    155,350,052       5,000,052       155,350,052       5,000,052  
 
See accompanying notes to condensed consolidated financial statements.

 
 

 


CHINA SHIANYUN GROUP CORP., LTD
(Formerly known as China Green Creative, Inc. and Subsidiaries)
 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)

   
Six months ended June 30,
 
   
2013
   
2012
 
             
Cash flows from operating activities
           
Net (loss)/income
  $ (362,612 )   $ 546,944  
Adjustments to reconcile net income to net cash provided by operating activities:
               
Depreciation expense
    103,707       77,775  
Amortization expense of land use rights
    835       816  
Amortization expense of other intangible assets
    4,598       6,476  
Changes in operating assets and liabilities:
               
Decrease in accounts receivable
    2,611,763       350,234  
Increase in inventories
    (16,474 )     (427,045 )
(Increase)/decrease in prepaid expenses and other receivables
    (2,867,579 )     246,598  
(Increase)/decrease in amount due from a director
    (9,670 )     27,472  
(Decrease )/increase in accounts payable
    (575,145 )     70,440  
Increase/(decrease) in accrued expenses and other payables
    60,426       (128,784 )
Increase/(decrease) in receipt in advance
    129,802       (56,488 )
(Decrease )/increase in taxes payable
    (59,497 )     40,914  
                 
Net cash (used in)/provided by operating activities
  $ (979,846 )   $ 755,352  
                 
Cash flows from investing activities
               
Additions to property, plant and equipment
  $ (92,468 )     (14,547 )
                 
Net cash used in investing activities
  $ (92,468 )   $ (14,547 )
                 
Cash flows from financing activities
               
Decrease in subscription receivable
    1,271,754       -  
Decrease in amount due to a director
    (198,502 )     (24,845 )
Decrease in other borrowings
    -       (609,455 )
                 
Net cash provided by/(used in) financing activities
  $ 1,073,252     $ (634,300 )
                 
Net increase in cash and cash equivalents
  $ 938     $ 106,505  
                 
Effect of foreign exchange rate changes
  $ (68,486 )   $ 27,640  
                 
Cash and cash equivalents at beginning of period
  $ 355,350     $ 97,522  
                 
Cash and cash equivalents at end of period
  $ 287,802     $ 231,667  
                 
Supplement disclosure of cash flows information:
               
Cash paid for interest
  $ 41,972     $ 39,487  
Cash paid for income taxes
  $ -     $ -  
 
See accompanying notes to condensed consolidated financial statements.

 
 

 

CHINA SHIANYUN GROUP CORP., LTD
(Formerly known as China Green Creative, Inc. and Subsidiaries)
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2013


NOTE 1 – ORGANIZATION AND PRINCIPAL ACTIVITIES

China Shianyun Group Corp., Ltd., a Nevada Corporation, was incorporated on August 17, 2006 under the name of Glance, Inc. On January 21, 2009, we changed our name to China Green Creative, Inc (“CGC”). CGC and its subsidiaries (collectively known as the “Company”) are principally engaged in the distribution of consumer goods in the People’s Republic of China (“China” or the “PRC”).

As of June 30, 2013, the details of the Company’s subsidiaries are summarized as follows:

 
Name
 
Domicile and date of incorporation
 
 
Paid-in capital
 
Effective ownership
 
 
Principal activities
                 
Plenty Fame Holding, Limited (“Plenty Fame”)
 
British Virgin Islands (the “BVI”)
January 18, 2008
 
$50,000
 
100%
 
Investment holding
                 
Prospect Hong Kong Development Limited (“Prospect”)
 
Hong Kong Special Administrative Region (“HKSAR”)
October 17, 2008
 
HK$10,000
 
100%
 
Investment holding
                 
Jiangxi Jien Industries Limited
 (“Jiangxi Jien”)
 
The PRC
April 8, 1997
 
RMB16,000,000
 
100%
 
Sale of consumer products in the PRC.
                 
Shenzhen Jien Electronic Commerce Company Limited (“Shenzhen Jien”)
 
The PRC
April 13, 2009
 
RMB3,000,000
 
100%
 
Management of regional distribution rights and provision of related services.
                 
On July 26, 2013, we purchased one hundred shares of common stock of China Shianyun Group Corp., Ltd, a Nevada corporation, representing all of its authorized shares, for $1,354, causing China Shianyun Group Corp., Ltd to become a wholly owned subsidiary of the Company (“Merger Sub”). Immediately following the acquisition, Merger Sub was merged with and into us, effective as of July 26, 2013. As a result of the merger, our corporate name was changed to “China Shianyun Group Corp., Ltd.”  Prior to the merger, Merger Sub had no liabilities and nominal assets and, as a result of the merger, the separate existence of the Merger Sub ceased.  We are the surviving corporation in the merger and, except for the name change provided for in the Agreement and Plan of Merger, there was no change in our directors, officers, capital structure or business.

NOTE 2 – PRINCIPLES OF CONSOLIDATION

The unaudited interim financial statements of the Company and the Company’s subsidiaries (see Note 1) for the six months ended June 30, 2013 and 2012 have been prepared pursuant to the rules & regulations of the SEC. Certain information and disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the following disclosures are adequate to make the information presented not misleading.  All significant intercompany balances and transactions have been eliminated. The functional currency for the majority of the Company’s operations is the Renminbi (“RMB”), while the reporting currency is the US Dollar.

In the opinion of management, the accompanying condensed consolidated financial statements contain all adjustments, consisting only of normal recurring accruals, necessary for a fair presentation of the Company’s financial position as of June 30, 2013, the results of its operations and cash flows for the six months ended June 30, 2013 and 2012.

The results of operations for the six months ended June 30, 2013 are not necessarily indicative of the results for a full year period.
 
 
 
 

 


NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

(a)   Cash and Cash Equivalents

The Company considers all highly liquid investments purchased with original maturities of three months or less to be cash equivalents.  The Company maintains bank accounts in China and Hong Kong.

(b)   Inventories

Inventories consisting of trading goods, packing and other materials are stated at the lower of cost or net realizable value. Inventory costs are calculated using a weighted average method of accounting.

(c)   Fair Value of Financial Instruments

The Company’s financial instruments primarily consist of cash and cash equivalents, accounts receivable, prepaid expenses and other receivables, amount due from/(to) directors, receipt in advance, debts, accounts payable, accrued expenses and other payables, and taxes payable.

The estimated fair value amounts have been determined by the Company, using available market information or other appropriate valuation methodologies. However, considerable judgment is required in interpreting market data to develop estimates of fair value. Consequently, the estimates are not necessarily indicative of the amounts that could be realized or would be paid in a current market exchange.
 
As of the balance sheet dates, the estimated fair values of the financial instruments were not materially different from their carrying values as presented, due to the short maturities of these instruments and the fact that the interest rates on the borrowings approximate those that would have been available for loans of similar remaining maturity and risk profiles at respective period ends.

(d)   Revenue Recognition

The Company generates revenues mainly from sale of consumer products and also revenue from regional distribution rights.

The Company recognizes revenue when products are delivered and customers take ownership and assume risk of loss, collection of the relevant receivable is probable, persuasive evidence of an arrangement exists and selling price is fixed or determinable.

Revenues from regional distribution rights include brand usage fee and continuing management fee income. All amounts received will be initially recognized as receipt in advance, and will be recognized as revenues when the following criteria are met:

(i)  
Initial admission fee income is generally recorded upon completion of admission procedures, when the rights to use the “GEN+Me” trademarks are granted to the users, and when collectability is reasonably assured; and  
(ii)  
Continuing management fee income represent regular contractual payments received for our supporting services, which are recognized as revenue when earned, generally on a straight line basis.

(e)   Earnings Per Share

Basic earnings per share is computed by dividing income available to common shareholders by the weighted-average number of common shares outstanding during the period. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. As of June 30, 2013 and 2012, there were no dilutive securities outstanding.

(f)   Foreign Currency Translation

The accompanying consolidated financial statements are presented in United States Dollars (US$). The functional currency of the Company is the Renminbi (RMB). Capital accounts of the consolidated financial statements are translated into United States dollars from RMB at their historical exchange rates when the capital transactions occurred. Assets and liabilities are translated at the exchange rates as of balance sheet date. Income and expenditures are translated at the average exchange rate of the period.  The translation rates are as follows:

   
June 30,
2013
   
December 31,
2012
   
June 30,
2012
 
 
                 
Period/year end RMB : US$ exchange rate
    0.1629       0.1597       0.1576  
Average yearly RMB : US$ exchange rate
    0.1619       0.1588       0.1583  
                         
 
 
 
 

 
 
On July 21, 2005, the PRC changed its foreign currency exchange policy from a fixed RMB/US$ exchange rate into a flexible rate under the control of the PRC’s government.

The RMB is not freely convertible into foreign currency and all foreign exchange transactions must take place through authorized institutions.  No representation is made that the RMB amounts could have been, or could be, converted into US$ at the rates used in translation.

(g)   Recent Accounting Pronouncements

In December 2011, the Financial Accounting Standards Board ("FASB") issued ASU 2011-11, Balance Sheet (Topic 210) Disclosures about Offsetting Assets and Liabilities (the “Update”). The amendments in this update will enhance disclosures required by U.S. GAAP by requiring improved information about financial instruments and derivative instruments that are either (1) offset in accordance with either ASC 210-20-45 or ASC 815-10-45 or (2) subject to an enforceable master netting arrangement or similar agreement, irrespective of whether they are offset in accordance with either ASC 210-20-45 or ASC 815-10-45. This information will enable users of an entity's financial statements to evaluate the effect or potential effect of netting arrangements on an entity's financial position, including the effect or potential effect of rights of setoff associated with certain financial instruments and derivative instruments in the scope of this Update. The amendments in this Update are effective for annual periods for fiscal years beginning on or after January 1, 2013. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.

In December 2011, the FASB has issued Accounting Standards Update (ASU) No. 2011-12, Comprehensive Income (Topic 220): Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05. ASU No. 2011-11 is intended to supersede certain pending paragraphs in Accounting Standards Update No. 2011-05,Comprehensive Income (Topic 220): Presentation of Comprehensive Income, to effectively defer only those changes in Update 2011-05 that relate to the presentation of reclassification adjustments out of accumulated other comprehensive income. The amendments will be temporary to allow the Board time to redeliberate the presentation requirements for reclassifications out of accumulated other comprehensive income for annual and interim financial statements for public, private, and non-profit entities. All other requirements in ASU No. 2011-05 are not affected by ASU No. 2011-12, including the requirement to report comprehensive income either in a single continuous financial statement or in two separate but consecutive financial statements. Public entities should apply these requirements for fiscal years, and interim periods within those years, beginning after December 15, 2011. Nonpublic entities should begin applying these requirements for fiscal years ending after December 15, 2012, and interim and annual periods thereafter. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.

In July 2012, FASB has issued Accounting Standards Update (ASU) No. 2012-02, Intangibles--Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment. This ASU states that an entity has the option first to assess qualitative factors to determine whether the existence of events and circumstances indicates that it is more likely than not that the indefinite-lived intangible asset is impaired. If, after assessing the totality of events and circumstances, an entity concludes that it is not more likely than not that the indefinite-lived intangible asset is impaired, then the entity is not required to take further action. However, if an entity concludes otherwise, then it is required to determine the fair value of the indefinite-lived intangible asset and perform the quantitative impairment test by comparing the fair value with the carrying amount in accordance with Codification Subtopic 350-30, Intangibles--Goodwill and Other, General Intangibles Other than Goodwill. Under the guidance in this ASU, an entity also has the option to bypass the qualitative assessment for any indefinite-lived intangible asset in any period and proceed directly to performing the quantitative impairment test. An entity will be able to resume performing the qualitative assessment in any subsequent period. The amendments in this ASU are effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. Early adoption is permitted, including for annual and interim impairment tests performed as of a date before July 27, 2012, if a public entity’s financial statements for the most recent annual or interim period have not yet been issued or, for nonpublic entities, have not yet been made available for issuance. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.

In August 2012, FASB has issued Accounting Standards Update (ASU) No. 2012-03, Technical Amendments and Corrections to SEC Sections. This ASU amends various SEC paragraphs pursuant to SAB 114, SEC Release No. 33-9250, and ASU 2010-22, which amend or rescind portions of certain SAB Topics. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.

In October 2012, FASB has issued Accounting Standards Update (ASU) No. 2012-04, Technical Corrections and Improvements. This ASU make technical corrections, clarifications, and limited-scope improvements to various Topics throughout the Codification. The amendments in this ASU that will not have transition guidance will be effective upon issuance for both public entities and nonpublic entities. For public entities, the amendments that are subject to the transition guidance will be effective for fiscal periods beginning after December 15, 2012. For nonpublic entities, the amendments that are subject to the transition guidance will be effective for fiscal periods beginning after December 15, 2013. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.
 
 
 
 

 

In January 2013, FASB has issued Accounting Standards Update (ASU) No. 2013-01, Balance Sheet (Topic 210): Clarifying the Scope of Disclosures about Offsetting Assets and Liabilities. This ASU clarifies that ordinary trade receivables and receivables are not in the scope of ASU No. 2011-11, Balance Sheet (Topic 210): Disclosures about Offsetting Assets and Liabilities. Specifically, ASU 2011-11 applies only to derivatives, repurchase agreements and reverse purchase agreements, and securities borrowing and securities lending transactions that are either offset in accordance with specific criteria contained in the FASB Accounting Standards Codification™ (Codification) or subject to a master netting arrangement or similar agreement. The FASB undertook this clarification project in response to concerns expressed by U.S. stakeholders about the standard’s broad definition of financial instruments. After the standard was finalized, companies realized that many contracts have standard commercial provisions that would equate to a master netting arrangement, significantly increasing the cost of compliance at minimal value to financial statement users. An entity is required to apply the amendments in ASU 2013-01 for fiscal years beginning on or after January 1, 2013, and interim periods within those annual periods. An entity should provide the required disclosures retrospectively for all comparative periods presented. The effective date is the same as the effective date of ASU 2011-11. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.

In February 2013, FASB has issued Accounting Standards Update (ASU) No. 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income. This ASU improves the transparency of reporting these reclassifications. Other comprehensive income includes gains and losses that are initially excluded from net income for an accounting period. Those gains and losses are later reclassified out of accumulated other comprehensive income into net income. The amendments in this ASU do not change the current requirements for reporting net income or other comprehensive income in financial statements. All of the information that this ASU requires already is required to be disclosed elsewhere in the financial statements under U.S. GAAP.

The new amendments will require an organization to:

Present (either on the face of the statement where net income is presented or in the notes) the effects on the line items of net income of significant amounts reclassified out of accumulated other comprehensive income - but only if the item reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting period.
Cross-reference to other disclosures currently required under U.S. GAAP for other reclassification items (that are not required under U.S. GAAP) to be reclassified directly to net income in their entirety in the same reporting period. This would be the case when a portion of the amount reclassified out of accumulated other comprehensive income is initially transferred to a balance sheet account (e.g., inventory for pension-related amounts) instead of directly to income or expense.

The amendments apply to all public and private companies that report items of other comprehensive income. Public companies are required to comply with these amendments for all reporting periods (interim and annual). A private company is required to meet the reporting requirements of the amended paragraphs about the roll forward of accumulated other comprehensive income for both interim and annual reporting periods. However, private companies are only required to provide the information about the effect of reclassifications on line items of net income for annual reporting periods, not for interim reporting periods. The amendments are effective for reporting periods beginning after December 15, 2012, for public companies and are effective for reporting periods beginning after December 15, 2013, for private companies. Early adoption is permitted. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.

In February 2013, FASB issued Accounting Standards Update (ASU) No. 2013-03, Financial Instruments (Topic 825). This ASU clarifies the scope and applicability of a disclosure exemption that resulted from the issuance of Accounting Standards Update No. 2011-04, Fair Value Measurement (Topic 820): Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRSs. The amendment clarifies that the requirement to disclose "the level of the fair value hierarchy within which the fair value measurements are categorized in their entirety (Level 1, 2, or 3)" does not apply to nonpublic entities for items that are not measured at fair value in the statement of financial position, but for which fair value is disclosed. This ASU is the final version of Proposed Accounting Standards Update 2013-200—Financial Instruments (Topic 825) which has been deleted. The amendments are effective upon issuance. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.

In February 2013, FASB has issued Accounting Standards Update (ASU) No. 2013-04, Liabilities (Topic 405): Obligations Resulting from Joint and Several Liability Arrangements for Which the Total Amount of the Obligation Is Fixed at the Reporting Date. This ASU provides guidance for the recognition, measurement, and disclosure of obligations resulting from joint and several liability arrangements for which the total amount of the obligation within the scope of this ASU is fixed at the reporting date, except for obligations addressed within existing guidance in U.S. GAAP. The guidance requires an entity to measure those obligations as the sum of the amount the reporting entity agreed to pay on the basis of its arrangement among its co-obligors and any additional amount the reporting entity expects to pay on behalf of its co-obligors. The guidance in this ASU also requires an entity to disclose the nature and amount of the obligation as well as other information about those obligations. The amendments in this ASU are effective for fiscal years, and interim periods within those years, beginning after December 15, 2013. For nonpublic entities, the amendments are effective for fiscal years ending after December 15, 2014, and interim periods and annual periods thereafter. The amendments in this ASU should be applied retrospectively to all prior periods presented for those obligations resulting from joint and several liability arrangements within the ASU’s scope that exist at the beginning of an entity’s fiscal year of adoption. An entity may elect to use hindsight for the comparative periods (if it changed its accounting as a result of adopting the amendments in this ASU) and should disclose that fact. Early adoption is permitted. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.
 
 
 
 

 

In March 2013, FASB has issued Accounting Standards Update (ASU) No. 2013-05, Foreign Currency Matters (Topic 830). This ASU resolve the diversity in practice about whether Subtopic 810-10, Consolidation—Overall, or Subtopic 830-30, Foreign Currency Matters—Translation of Financial Statements, applies to the release of the cumulative translation adjustment into net income when a parent either sells a part or all of its investment in a foreign entity or no longer holds a controlling financial interest in a subsidiary or group of assets that is a nonprofit activity or a business (other than a sale of in substance real estate or conveyance of oil and gas mineral rights)within a foreign entity. In addition, the amendments in this Update resolve the diversity in practice for the treatment of business combinations achieved in stages (sometimes also referred to as step acquisitions) involving a foreign entity. This ASU is the final version of Proposed Accounting Standards Update EITF11Ar—Foreign Currency Matters (Topic 830), which has been deleted. The amendments in this Update are effective prospectively for fiscal years (and interim reporting periods within those years) beginning after December 15, 2013. For nonpublic entities the amendments in this Update are effective prospectively for the first annual period beginning after December 15, 2014, and interim and annual periods thereafter. The amendments should be applied prospectively to derecognition events occurring after the effective date. Prior periods should not be adjusted. Early adoption is permitted. If an entity elects to early adopt the amendments, it should apply them as of the beginning of the entity’s fiscal year of adoption. The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.

In April 2013, FASB Accounting Standards Update 2013-07, Presentation of Financial Statements (Topic 205): Liquidation Basis of Accounting. This ASU clarifies when an entity should apply the liquidation basis of accounting. In addition, the guidance provides principles for the recognition and measurement of assets and liabilities and requirements for financial statements prepared using the liquidation basis of accounting. Liquidation is the process by which a company converts its assets to cash or other assets and settles its obligations with creditors in anticipation of ceasing all of its activities. An organization in liquidation must prepare its financial statements using a basis of accounting that communicates information to users of those financial statements to enable The Company does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.


NOTE 4 – PREPAID EXPENSES AND OTHER RECEIVABLES

As of the balance sheet dates, the Company’s prepaid expenses and other receivables are summarized as follows:

   
June 30,
2013
   
December 31,
 2012
 
             
Prepaid expenses– (i)
  $ 82,489     $ 165,576  
Other receivables– (i)
    412,525       325,234  
Prepayment– (ii)
    946,449       -  
Amount due from Shu Jian– (iii)
    1,916,926       -  
                 
Total
  $ 3,358,389     $ 490,810  
                 
(i)  
The Company evaluates prepaid expenses and other receivables on a periodic basis and records a charge to the current operations of the Company when the related expense has been incurred or when the amounts reported as other receivables is no longer deemed to be collectible by the Company.

(ii)  
The Company provides suppliers with an advance payment to pay for goods and services before delivery.

(iii)  
The amount represents temporary advances to Shu Jian, an independent third party, which is interest-bearing at bank rate for the corresponding period, unsecured and repayable within 3 months.

 
 
 

 

 
NOTE 5 – PROPERTY, PLANT AND EQUIPMENT, NET

Property, plant and equipment of the Company consist primarily of manufacturing facilities and equipment in the PRC. As of the balance sheet dates, property, plant and equipment are summarized as follows:

 
Depreciable
lives
 
June 30,
2013
   
December 31,
 2012
 
               
At cost:
             
Plant
40 years
  $ 2,212,707     $ 2,169,241  
Machinery
15 years
    221,477       217,127  
Motor vehicle
10 years
    470,983       370,518  
Office equipment
5 years
    214,237       210,029  
Leasehold Improvement
2 years
    849,134       832,454  
        3,968,538       3,799,369  
                   
Less: Accumulated depreciation
      (1,238,882 )     (1,112,248 )
                   
Property, plant and equipment, net
    $ 2,729,656     $ 2,687,121  
                   
Depreciation expense for the six months ended June 30, 2013 and 2012 was $103,707 and $ 77,775, respectively.


NOTE 6 – LAND USE RIGHTS, NET

The Company’s land use rights represent the cost of purchasing the rights to use the leasehold land in the PRC for the production facilities of Jiangxi Jien. According to the law of the PRC, the government owns all the land in the PRC. Companies or individuals are only authorized to possess and use the land through land use rights granted by the PRC government.

As of the balance sheet dates, the Company’s land use rights are summarized as follows:

 
Useful lives
 
June 30,
2013
   
December 31,
 2012
 
At cost:
             
Land use rights
59 – 60 years
  $ 123,853     $ 121,420  
                   
Less: Accumulated amortization
      (23,569 )     (22,282 )
                   
Land use rights, net
    $ 100,284     $ 99,138  
                   
Amortization expense of land use rights for the six months ended June 30, 2013 and 2012 was $835 and $816, respectively.


NOTE 7 – OTHER INTANGIBLE ASSETS, NET

The Company’s other intangible assets represent cost of setting up information systems for the provision of franchising services. As of the balance sheet dates, the Company’s other intangible assets are summarized as follows:
 
 
 
Useful lives
 
June 30,
2013
   
December 31,
 2012
 
At cost:
             
Information systems
5 years
  $ 46,262     $ 45,353  
                   
Less: Accumulated amortization
      (35,060 )     (29,835 )
                   
Other intangible assets, net
    $ 11,202     $ 15,518  
                   
Amortization expense of other intangible assets for the six months ended June 30, 2013 and 2012 was $4,598 and $6,476, respectively.

 
 
 

 

 
NOTE 8 – AMOUNT DUE FROM/(TO) DIRECTORS

As of the balance sheet dates, the Company’s current accounts with the directors are summarized as follows:

   
June 30,
2013
   
December 31,
 2012
 
             
Xinzhang Ye
  $ 85,752     $ 76,082  
                 
Xinghua Chen
  $ (645,834 )   $ (844,336 )
                 
The amount due from Mr. Xinzhang Ye represents temporary advances to the director for the Company’s daily operating expenses.  The balances are unsecured, interest free, and have no fixed terms of repayments.

The amount due to Mr. Xinghua Chen represents temporary advances from the director for the Company’s working capital use. The balance is unsecured, interest free, and has no fixed terms of repayment.


NOTE 9– DEBTS

The Company’s debts are summarized as follows:

       
Effective
interest rate
   
Outstanding balance
 
Name of parties
Due date
Nature
 
June 30,
2013
   
December 31,
 2012
   
June 30,
2013
   
December 31,
 2012
 
                             
China Construction Bank
December18, 2013
Secured
    7.8 %     7.8 %     1,384,650       1,357,450  
                                     
Short term debt
                      $ 1,384,650     $ 1,357,450  
                                     

Total interest expense related to these debts for the six months ended June 30, 2013 and 2012 was $41,972 and $43,885 respectively.

As of June 30, 2013, the bank loans were secured by pledges of certain fixed assets and land use rights held by of the Company.

NOTE 10 – ACCRUED EXPENSES AND OTHER PAYABLES

As of the balance sheet dates, the Company’s accrued expenses and other payables are summarized as follows:

   
June 30,
2013
   
December 31,
 2012
 
             
Accrued interest expense
    277,507       272,056  
Amount due to Shenzhen Hanhong – (i)
    887,805       870,365  
Other payables – (ii)
    873,875       836,340  
    $ 2,039,187     $ 1,978,761  
                 

(i)  
The amount mainly represents consultancy fee payable to Shenzhen Hanhong. Shenzhen Hanhong is a related party as Mr. Xinghua Chen is a common director of the Company and Shenzhen Hanhong. The amount is interest free, unsecured and has no fixed terms of repayment.
 
 
 
 

 

 
(ii)  
Included in other payable as of June 30, 2013, there are an amount payable for office decoration in the amount of $260,640, and an amount payable for marketing and promotional expenses of $439,853. The remaining balance consists of amounts owed by the Company to various entities that are incurred by the Company in daily business operations other than trading nature.  These liabilities and accrued operating expenses are non-interest bearing and are payable within one year.

NOTE 11 – RECEIPT IN ADVANCE

As of the balance sheet dates, the Company’s accrued expenses and other payables are summarized as follows:

   
June 30,
2013
   
December 31,
 2012
 
             
Receipt in advance
  $ 1,052,213     $ 922,411  
                 
Receipt in advance mainly consists of money received from customers for regional distribution rights which are yet to be performed. Revenues from regional distribution rights include initial fees and continuing management fee income. All amounts received will be initially recognized as receipt in advance, and will be recognized as revenues when the following criteria are met:

(i)
Initial admission fee income is generally recorded upon completion of admission procedures, when the rights to use the trademarks are granted to the users, and when collectability is reasonably assured; and
(ii)
Continuing management fee income represent regular contractual payments received for the use of the “GEN+Me” trademarks plus our supporting services, which is recognized as revenue when earned, generally on a straight line basis.

NOTE 12 – TAXES PAYABLE

As of the balance sheet dates, the Company’s taxes payable are summarized as follows:

   
June 30,
2013
   
December 31,
 2012
 
             
Income tax payables
  $ 356,281     $ 340,960  
Value added tax payables
    1,669,867       1,711,768  
Other tax payables
    44,592       77,509  
Total
  $ 2,070,740     $ 2,130,237  
                 

NOTE 13 – COMMON STOCK

As of the balance sheet dates, the Company has authorized 400,000,000 shares of common stock, par value $0.001 per share.   In addition, the Company has authorized 10,000,000 shares of preferred stock, none of which has been issued as of June 30, 2013.

On July 23, 2012, we effected a reverse stock split at 1:60 to reduce our issued and outstanding shares of common stock from 300,000,000 to approximately 5,000,052, which was approved by our majority. All share data shown in the condensed financial statements has been retroactively restated to reflect the reverse split.

On September 19, 2012, we issued a total of 150,350,000 shares of our common stock, par value $0.001 per share at a purchase price of $0.01 per share. Total consideration was $1,503,500.


NOTE 14 – SEGMENT REPORTING

The Company’s reportable segments of business include sale of consumer products and regional distribution rights.  Each of these segments is conducted in a separate corporation and each functions independently of the others. The Company has no sales between segments.

Financial information of the Company’s business segments is as follows:
 
 
 
 

 

   
Six months ended June 30,
 
   
2013
   
2012
 
             
Revenues from:
        $    
Sale of consumer products
    -       2,111,765  
Regional distribution rights
    360,951       280,191  
      360,951       2,391,956  
                 
Segment profit/(loss) from:
               
Sale of consumer products
    (216,281 )     569,972  
Regional distribution rights
    139,609       254,255  
Corporate
    (285,940 )     (277,283 )
      (362,612 )     546,944  
                 
Depreciation and amortization expenses:
               
Sale of consumer products
    64,160       48,760  
Regional distribution services
    44,980       36,211  
Corporate
    -       96  
      109,140       85,067  
                 
Segment assets:
               
Sale of consumer products
    3,901,207       4,309,655  
Regional distribution services
    2,708,763       1,121,265  
Corporate
            -  
      6,609,970       5,430,920  
                 
Capital expenditure
               
Sale of consumer products
    65,570       14,547  
Regional distribution services
    26,898       -  
Corporate
    -       -  
      92,468       14,547  
                 

NOTE 15 – PROVISION FOR INCOME TAXES

A reconciliation of the expected tax with the actual tax expense is as follows:

     
Six months ended June 30,
     
2013
 
2012
     
Amount
%
 
Amount
%
               
(Loss)/Income before provision for income taxes
 
$
(362,612)
   
546,944
 
               
Expected PRC income tax expense at statutory tax rate of 25%
   
(90,653)
(25.0)
 
136,736
25.0
Utilization of tax loss brought forward
   
-
-
 
(136,736)
(25.0)
Tax losses not recognized as deferred tax assets
   
90,653
25.0
 
-
-
Provision for Income Taxes
 
$
-
-
$
-
-

(i)  
Both Jiangxi Jien and Shenzhen Jien are subject to PRC tax. The provision for PRC income tax is based on a statutory rate of 25% of the assessable income of the PRC subsidiaries as determined in accordance with the relevant income tax rules and regulations of the PRC.
(ii)  
Plenty Fame is not subject to tax in accordance with the relevant tax laws and regulations of the BVI.
(iii)  
Prospect did not generate any assessable profits since its incorporation and therefore is not subject to HKSAR tax.

 
 
 

 
 
 
NOTE 16 –EARNINGS PER SHARE

The calculation of weighted average number of shares for the six months ended June 30, 2013 and 2012, respectively, are illustrated as follows:

   
2013
   
2012
 
   
Number of shares
   
Weighted average number of shares
   
Number of shares
   
Weighted average number of shares
 
                         
At beginning & end of period
    155,350,052       155,350,052       5,000,052       5,000,052  
                                 


NOTE 17 – RELATED PARTY TRANSACTIONS

In addition to the transactions detailed elsewhere in these financial statements, the Company entered into the following significant transactions with related parties:

   
Six months ended June 30,
 
   
2013
   
2012
 
             
Xinghua Chen
           
Rental expenses payable for the Company’s office premises in Shenzhen, the PRC
  $ 7,609     $ -  
                 
Mr. Xinghua Chen, the director of Shenzhen Hanhong, is also a director of the Company.  Details of which please refer to note 8 to the consolidated financial statements.

In the opinion of the directors, the above transactions were entered into by the Company in the normal course of business.


NOTE 18 – CAPITAL COMMITMENT

Capital Commitment:

As of the balance sheet dates, the Company’s capital commitment is summarized as follows:

   
June 30,
2013
   
December 31,
 2012
 
             
Construction-in-progress:
           
Contracted but not provided for
  $ 1,550,000     $ 1,550,000  
                 

NOTE 19 – GOING CONCERN

As of June 30, 2013, the Company has accumulated deficits of $4,342,052, and a negative working capital of $3,680,045. The Company may need additional cash resources to operate during the upcoming 12 months, and the continuation of the Company may be dependent upon the continuing financial support of investors, directors and/or stockholders of the Company. However, there is no assurance that equity or debt offerings will be successful in raising sufficient funds to assure the eventual profitability of the Company. The financial statements do not include any adjustments relating to the recoverability and classification of recorded assets, or the amounts of and classification of liabilities that might be necessary in the event the Company cannot continue in existence.

NOTE 20 –SUBSEQUENT EVENTS

On July 26, 2013, we purchased one hundred shares of common stock of China Shianyun Group Corp., Ltd, a Nevada corporation, representing all of its authorized shares, for $1,354, causing China Shianyun Group Corp., Ltd to become a wholly owned subsidiary of the Company (“Merger Sub”). Immediately following the acquisition, Merger Sub was merged with and into us, effective as of July 26, 2013. As a result of the merger, our corporate name was changed to “China Shianyun Group Corp., Ltd.”  Prior to the merger, Merger Sub had no liabilities and nominal assets and, as a result of the merger, the separate existence of the Merger Sub ceased.  We are the surviving corporation in the merger and, except for the name change provided for in the Agreement and Plan of Merger, there was no change in our directors, officers, capital structure or business.

 
 

 

  ITEM 2.  MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

This Form 10−Q contains forward-looking statements. Our actual results could differ materially from those set forth as a result of general economic conditions and changes in the assumptions used in making such forward-looking statements. The following discussion and analysis of financial condition and results of operations relates to the operations and financial condition reported in the financial statements of China Shianyun Group Corp., Ltd (formally China Green Creative, Inc) for the periods ended June 30, 2013 and 2012 and should be read in conjunction with such financial statements and related notes included in this report and the Company’s Annual Report on Form 10-K for the year ended December 31 , 2012.   The analysis set forth below is provided pursuant to applicable Securities and Exchange Commission regulations and is not intended to serve as a basis for projections of future events.

Overview

We are currently formulating and distributing consumer goods such as herbal teas and beverage, health liquors and meal replacement products in China. In order to satisfy our customer demands for high quality products, we enter into contracts with factories in China to produce the products with our design, formula, standards, and distribute those products under our registered brand names.  All our registered brands have obtained nation-wide product certifications. During the past fiscal year, we used general brand “GEN + ME” for our own product and used various sub brands under “GEN+ME” for our different product lines. We sell products under our registered brand name primarily through our regional independent third-party distributors in the PRC to customers. To keep up in such a competitive industry, we constantly adjust our manufacture and distribution strategies in China according to current economic conditions, consumer preference, government policy and social climate in the marketplace.

In addition to the sales of consumer products, we also grant regional distribution rights for the use of our trademarks and provide continuing support services to our distributors.

Jiangxi Jien, a subsidiary of the Company, is developing a large storage and logistic base with a wine cellar in Anyi County, Jiangxi Province, China. As of June 30, 2013, we incurred costs of approximately $0.5 million toward the construction of a large-sized storage and logistics base with a total budgeted cost of $5.5 million. We expect to spend approximately an additional $5 million for the completion of the base.  The completion of the project, however, relies on our obtaining sufficient funds in the future, of which there can be no guarantee.

We expect to continue to invest in marketing, primarily in recruiting new regional distributors. We believe this will not only expand our regional distribution network, but increase our market acceptance and improve our communication with customers which enables us to make improvements to our services and products pursuant to customers’ needs.

In addition to the immediate risks relating to our ability to continue as a going concern and to obtain funding under the current market conditions, we are subject to certain risks common to customer products distributors in similar stages of development. See “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2012, file number 333-147084 13760094. Principal risks include risks relating to the uncertainty of our organic growth strategy, our ability to implement our strategy, a reliance on third party to supply products that comply with safety requirements, our ability to remain competitive in the market, our dependence on key members of our management, our ability to obtain adequate capital to fund future operations and significant costs to incur for complying with applicable requirements.

Recent Developments

On July 26, 2013, we purchased one hundred  shares of common stock of China Shianyun Group Corp., Ltd, a Nevada corporation, representing all of its authorized shares, for $1,354, causing China Shianyun Group Corp., Ltd to become a wholly owned subsidiary of the Company (“Merger Sub”). Immediately following the acquisition, Merger Sub was merged with and into us, effective as of July 26, 2013. As a result of the merger, our corporate name was changed to “China Shianyun Group Corp., Ltd.”  Prior to the merger, Merger Sub had no liabilities and nominal assets and, as a result of the merger, the separate existence of the Merger Sub ceased.  We are the surviving corporation in the merger and, except for the name change provided for in the Agreement and Plan of Merger, there was no change in our directors, officers, capital structure or business.

On September 19, 2012 (the “Closing Date”), we closed an offering (the “Reg. S Offering”) of $1,503,500 in which we issued a total of 150,350,000 shares of our common stock, par value $0.001 per share (“Common Stock”) to 236 investors at a purchase price of $0.01 per share in reliance upon the exemption from securities registration afforded by Regulation S (“Regulation S”) as promulgated under the Securities Act of 1933. Pursuant to the Purchase Agreement in the Reg. S Offering, the Investors agree not to offer, sell, contract to sell, assign, transfer, hypothecate, gift, pledge or grant a security interest in, or otherwise dispose of, or enter into any transaction which is designed to, or might reasonably be expected to, result in the disposition of (whether by actual disposition or effective economic disposition due to cash settlement or otherwise, directly or indirectly) (each, a “Transfer”), any of the shares until a date that is two years following the closing date.
 
 
 
 

 

The Investors in the Reg. S Offering except Han Sing Investment Incorporated (“Han Sing”) are individuals and regional independent third-party distributors of the Company. None of these individual distributors held any shares of the Company prior to the Closing Date or was issued more than 5% of the shares of the Company in the Reg. S offering. Han Sing is a Cayman company wholly owned by Mr. Xinghua Chen. Mr. Chen is a director of the Company and is actively involved in the Company’s daily operation and management. Prior to the Reg. S. Offering, Han Sing held approximately 245,417 shares of our Common Stock, representing 4.9% of the shares of issued and outstand Common Stock before the closing of the Reg. S Offering. Han Sing purchased 88,700,000 shares of our Common Stock in the Reg. S Offering, resulting in its holding of approximately 57.1% of our Common Stock. Through his ownership of Han Sing, Mr. Xinghua Chen became a controlling shareholder of the Company.

On July 23, 2012, we affected a reverse stock split at 1:60 to reduce our issued and outstanding shares of common stock from 300,000,000 to approximately 5,000,052 including rounded up fractional shares. The reverse split was approved by a majority of our shareholders and is retroactively reflected in this interim report on Form 10-Q for the period ended September 30, 2012.

In an effort to stay competitive, as an adjustment of our distribution strategy, we started developing direct sales via internet and other electronic mediums. We have been advised that certain PRC regulatory restrictions over foreign invested internet content providers may apply to our business. As a result, we have been communicating with our PRC legal advisor to explore the appropriate approach to adjust or restructure our operating businesses in China to accommodate our business development.  As we are currently evaluating the feasibility and costs of such adjustment, we are not yet able to estimate the timeline and costs related to the process or whether we will be able to obtain all necessary governmental approvals in order to complete such adjustment or restructure.

During 2012, we were authorized by China National Food Industry Association to host the 1st China Food Customization and Safety Care Expo from November 1 to 3, 2012. The Expo was to introduce and promote the new concept of custom food in China. With the recent expansion of China's economy and extensive improvements in living conditions in China, people in the PRC have been paying more attention to food safety and quality than the past. Observing the potential opportunity of the huge market for custom food in China, we intend to further expand our internet platform to link up the whole custom food industrial chain including producer, distributors and end-users. We expect our business will develop rapidly along with the acceptance and recognition of custom food by the market in China. As the conference was held successfully, we plan to host another Expo in 2013.

In 2013, in order to adapt to the rapid changes in the market, we determined to change the strategic direction of our product mix and marketing in order to sell food that is produced using methods of ecological breeding and farming, which mainly includes eggs and cured meat raised using ecological breeding methods, organic vegetables and fruits. Ecological food is percieved to be more nutritious and safer than conventional food because ecological food is grown and prepared in a greener and ecologically balanced environment. We identified this new opportunity for our business and proactively shifted our major resources to this market. The impact of the sales strategies modification has initially caused a reduction in our revenue and net income but we believe that it will, in the longer term, lead to improved sales results that could be reflected as early as the second half of 2013 following the introduction of our new products.
 
Results of Operations

Results of Operations – Three Months Ended June 30, 2013 as Compared to Three Months Ended June 30, 2012

                         
   
Three months ended
             
   
June 30
   
Increase/
   
%
 
   
2013
   
2012
   
(decrease)
   
change
 
                         
Revenue
  $ 112,983       1,709,598       (1,596,615 )     (93.4 )
Cost of sales and services
    -       758,906       (758,906 )     (100 )
Selling and distribution expenses
    21,907       89,984       (68,077 )     (75.7 )
General and administrative expenses
    269,159       338,867       (69,708 )     (20.6 )
(Loss)/income before income taxes
    (185,337 )     497,547       (682,884 )     N/A  
Provision for income taxes
    -       -       -       -  
Net (loss)/income
  $ (185,337 )     497,547       (682,884 )     N/A  

 
 
 

 
 
Revenues

Revenue for the three months ended June 30, 2013 amounted to $112,983, representing a $1,596,615 or 93.4% decrease compared to $1,709,598 for the same period in the last year.  Revenue for the three months ended June 30, 2013 and 2012 are analyzed as follows:

                         
   
Three months ended
June 30,
   
Increase/
   
%
 
   
2013
   
2012
   
(decrease)
   
change
 
                         
Sale of consumer products
  $ -     $ 1,498,009       (1,498,009 )     (100 )
Regional distribution rights
    112,983       211,589       (98,606 )     (46.6 )
      112,983       1,709,598       (1,596,615 )     (93.4 )
                                 

(a)  
Sale of consumer products

Our sales of consumer products consist of sales of eggs and cured meat raised using ecological breeding methods, wine, health liquors and meal replacement products.  The market of consumer products is highly competitive and the customer preferences change rapidity. To sustain competitiveness over the long term, we are required to continuously adapt to changes in the market and find the new market opportunities. The industry of ecological food is driven by the increased purchasing power of consumers, and the increasing focus on ecological farming in China. We believe that the ecological food market is growing rapidly, far ahead of the rest of the food industry, thereby leading to our changing focus in this new direction. The modification of our business strategies consists of proactive market research and feedback analysis, product selection and product line adjustment, core products research and development and the establishment of a new internal operating structure to adapt to the new strategies. We are currently in a transition period and, as a result, the sales of consumer products decreased accordingly in the three months ended June 30, 2013.

We believe, however, that our sales of consumer products business will soon enter into a high-speed development stage as our ecological food will be introduced to the market in the next few months. We expect to continue to devote substantial resources to foster innovation to the new products and strengthen product quality control so that we can response to the market changes and improve customer satisfaction.

(b)  
Regional distribution rights

Since the third quarter of 2010, the Company has been granted regional distribution rights in the PRC for using “GEN+Me” trademark.

Revenues from regional distribution rights include initial fees and continuing management fee income. All amounts received will be initially recognized as receipt in advance, and will be recognized as revenues when the following criteria are met:

(i)
Initial admission fee income is generally recorded upon completion of admission procedures, when the rights to use the “GEN+ME”  trademarks are granted to the users, and when collectability is reasonably assured; and  
(ii)
Continuing management fee income represent regular contractual payments received for our supporting services, which are recognized as revenue when earned, generally on a straight line basis.

The continuing supporting services included adverting campaign, brand promotion activities and training services provided to the distributor for the next three years after distribution rights granted. The continuing management fee will be recognized on a yearly basis.

Revenues from regional distribution rights decreased by $98,606 or 46.6% from $211,589 for the three months ended June 30, 2012 to $112,983 during the same period in 2013. Since we are aspiring to adjust our product line and business strategies in the three months ended June 30, 2013, our regional distribution rights business also slowed down to adapt the new market environment.

Cost of sales and services

Cost of sales and services represents cost of consumer products sold and operation cost incurred for the cost of regional distribution rights business. The operation cost for services mainly included the expenses for recruiting new distributors, maintaining the relations with regional distributors, and research and development cost for our on-line nationwide platform which can link up the whole custom food industrial chain including producer, distributors and end-users.
 
 
 
 

 

The decrease of cost of sales and services reflected the modification of our sales strategies during the three months ended June 30, 2013.

Selling and distribution expenses

Selling and distribution expenses for the three months ended June 30, 2013 and 2012 amounted to $21,907 and $89,984, respectively. The substantial decrease of $68,077 or 75.7% was mainly attributable to the decline of sales of consumer products. We also focused on promoting our own brand network and improving product recognition via our on-line platform during the three months period ended June 30, 2013. Therefore, we cut off traditional advertising campaigns and individual product promotions in order to accommodate our new market strategy.

General and administrative expenses

General and administrative expenses decreased by $69,708 or 20.6% from $338,867 for the second quarter of 2012 to $269,159 for the same period in 2013. As a result of adjustment of our business strategy, we reduce our corporate cost accordingly, which primarily represent the decline in payroll, travelling expense and office expenses.

(Loss)/income before income taxes and provision for income taxes

The Company recorded a pretax loss of $185,337 for the three months ended June 30, 2013, compared to a pretax gain of $497,547 for the three months ended June 30, 2012.

Our consumer products segment recorded a pretax loss of $104,750 for the three months ended June 30, 2013, compared to a pretax income of $483,029 for the same period in 2012. The significant decrease mainly represented the impact of our strategic adjustment in consumer products business.

Our regional distribution rights segment recorded a pretax income of $90,009 and $198,647 for the three months ended June 30, 2013 and 2012, respectively. The change primarily resulted from the reduction in the sales revenue from regional distribution rights during the second quarter of 2013.

The Company did not recognize deferred tax assets for net operating loss based on that no sufficient future taxable profits will be available to allow all or part of the deferred tax asset to be utilized. Therefore, no PRC income tax provision was provided for the three months ended June 30, 2013. There was no PRC income tax provision for the second quarter of 2012 as substantial amount of pretax income were absorbed by substantial accumulated losses incurred in previous years.

Net (loss)/ income

We recorded a net loss of $185,337 for the second quarter of 2013, as compared to a net income of $497,547 for the same period in 2012. The decrease in net income was mainly attributable to the decreasing operation revenue and cutting down our corporate expenses.

Six Months Ended June 30, 2013 as Compared to Six Months Ended June 30, 2012

   
Six months ended
             
   
June 30,
   
Increase/
   
%
 
   
2013
   
2012
   
(decrease)
   
change
 
                         
Revenue
  $ 360,951       2,391,956       (2,031,005 )     (84.9 )
Cost of sales
    170,802       1,104,683       (933,881 )     (84.5 )
Selling and distribution expenses
    49,666       202,601       (152,935 )     (75.5 )
General and administrative expenses
    475,343       493,843       (18,500 )     (3.7 )
(Loss)/income before income taxes
    (362,612 )     546,944       (909,556 )     N/A  
Provision for income taxes
    -       -       -       -  
Net (loss)/income
  $ (362,612 )     546,944       (909,556 )     N/A  

Revenues
Revenue for the six months ended June 30, 2013 amounted to $360,951, which represents a $2,031,005 or 84.9% decrease when compared to $2,391,956 for the same period last year.  Revenues for the six months ended June 30, 2013 and 2012 are analyzed as follows:
 
 
 
 

 

                         
   
Six months ended June 30,
   
Increase/
   
%
 
   
2013
   
2012
   
(decrease)
   
change
 
                         
Sale of consumer products
  $ -       2,111,765       (2,111,765 )     (100 )
Regional distribution rights
    360,951       280,191       80,760       28.8  
      360,951       2,391,956       (2,031,005 )     (84.9 )
                                 

(a)  
Sale of consumer products

The key factors that can potentially affect the consumer products market include consumer preferences, the availability and scope of supporting markets, competitors' capabilities, enabling environment policies and regulations, etc. We monitored the changes in the market factors and integrated sustainable responses to these changes. We made adjustments in our sales strategies in the six months ended June 30, 2013.  High value products (ecological food, custom food, wine, etc.) come to be a trend in sales strategy accompanied with the development of the product diversification. As a result of the modification of sales strategy, the consumer products business was affected in the short period of time, which represented a dramatic decline in the sales revenue.

(b)  
Regional distribution rights

Revenue arising from the regional distribution rights operations for the six months ended June 30, 2013 and 2012 amounted to $360,951 and 280,191, respectively. The increase of $80,760 or 28.8% is a result of more continuing management fee recognized in the six months ended June 30, 2013.

Cost of sales
Cost of sales represents cost of consumer products sold and operation cost in regional distribution rights business. The amount decreased from $1,104,683 for six months ended June 30, 2012 to $170,802 for the same period in 2013. The decrease in cost of sales of $933,881 or 84.5% was in line with the decrease in sales revenue from consumer products.

Selling and distribution expenses
Selling expenses for the six months ended June 30, 2013 and 2012 amounted to $49,666 and $202,601, respectively. The decrease in selling and distribution expenses of $152,935 or 75.5% was primarily attributed to our promotion focus shifted more towards the on-line platform and less promotion and advertising expenses incurred to cope with the modification of our business strategies during the six months period ended June 30, 2013.

General and administrative expenses
General and administrative expenses decreased by $18,500 or 3.7% from $493,843 for the six months ended June 30, 2012 to $475,343 for the six months ended June 30, 2013. Our administrative expenses have been strictly controlled when we implemented the modification of sales strategy.

(Loss)/income before income taxes and provision for income taxes
The Company recorded a pretax loss of $360,951 and a pretax income of $546,944 for the six months ended June 30, 2013 and 2012, respectively. The difference was mainly due to the substantial loss generated from the sales of consumer products business

As of June 30, 2013, the Company did not recognize deferred tax assets for net operating loss based on that it is not likely that those losses will be recovered using future taxable income. There was no PRC income tax provision for the six months ended June 30, 2012 as the utilization of tax loss brought forward from previous years.  

Net (loss)/income
We recorded net loss of $360,951 for the six months ended June 30, 2013, as compared to net income of $546,944 for the same period in 2012. The change was mainly attributable to our implementation of business adjustment.

Cash and cash equivalents

As of June 30, 2013, the Company had a total cash and cash equivalents of $287,802, compared to $355,350   as of December 31, 2012. The cash was mainly used to fund our operations. The Company’s cash flows for the six months ended June 30, 2013 are analyzed as follows:
 
 
 
 

 


Cash Flow from Continuing Operations

   
Six months ended
 
   
June 30,
 
   
2013
   
2012
 
             
Net cash (used in)/provided by operating activities
  $ (979,846 )   $ 755,352  
Net cash used in investing activities
    (92,468 )     (14,547 )
Net cash provided by/(used in) financing activities
    1,073,252       (634,300 )
Net increase in cash and cash equivalents
  $ 938     $ 106,505  

During the six months ended June 30, 2013, we had a deficit of net cash used in operating activities of $(979,846), as compared to net cash provided by operating activities of $755,352 for the same period in 2012. The significant decrease in cash inflow from operating activities was primarily due to the substantial decline of our sales revenue during the six months ended June 30, 2013..

Our cash flow used in investing activities for the six months ended June 30, 2013 and 2012 amounted to $(92,468) and $14,547, respectively. The net cash used in investing activities mainly represented purchase of equipment and machinery during both periods.

Our cash flows provided by financing activities for the six months ended June 30, 2013 amounted to $1,073,252, as compared to net cash used in financing activities of $(634,300) for the same period in the last year. The difference mainly represented the combined effect of subscription receivable of $1,271,754, which was fully received in cash and our repayment of amount due to directors during the six months ended June 30, 2013.

Working Capital

As of June 30, 2013, the Company recorded a working capital deficit of $(3,680,045), compared to a deficit of $ (4,510,173) as of December 31, 2012. The improvement in working capital was mainly due to the subscription receivable of $1,271,754 for our issuance of common stock, which was fully received in cash during the six months ended June 30, 2013. We incurred substantial recurring losses in 2010, 2011 and the six months ended June 30, 2013. The Company’s current strategy is to raise capital to fund the Company’s expanded marketed effort with the goal of increasing market share in order to generate more revenues, eventually to maintain positive cash flow and profits from operations. The capital that we have raised, and likely will continue to raise, will be used to promote our brand awareness, to fund development of our sales and delivery system, and to fund our plan to build up our full functional storage and logistics base in Anyi County, Jiangxi Province, China. We believe that our cash flow generated from operations will be sufficient to sustain operations for at least the next 12 months.  It is likely, however, that we will need to raise additional funds in order to complete the storage and logistics base.  We cannot guarantee that we will be able to obtain such financing on terms that are acceptable to us, if at all.

Going Concern

As of June 30, 2013, the Company has accumulated deficits of $(4,342,052), a negative working capital of $(3,680,045). The Company may need additional cash resources to operate during the upcoming 12 months, and the continuation of the Company may be dependent upon the continuing financial support of investors, directors and/or stockholders of the Company. However, there is no assurance that equity or debt offerings will be successful in raising sufficient funds to assure the eventual profitability of the Company. The financial statements do not include any adjustments relating to the recoverability and classification of recorded assets, or the amounts of and classification of liabilities that might be necessary in the event the Company cannot continue in existence.

Off-Balance Sheet Transactions

We do not maintain any off-balance sheet transactions, arrangements, obligations or other relationships with unconsolidated entities or others that are reasonably likely to have a material current or future effect on our financial condition, cash flows, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.

Critical Accounting Policies

Our discussion and analysis of our financial condition and results of operations are based upon our condensed consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these condensed consolidated financial statements requires us to make estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and the related disclosure of contingent assets and liabilities. We base our estimates on historical experience and on various other assumptions that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates.
 
 
 
 

 

An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimates are made, and if different estimates that reasonably could have been used, or changes in the accounting estimates that are reasonably likely to occur, could materially impact the consolidated financial statements.

We believe that the following critical accounting policy reflect the significant estimates and assumptions which are used in the preparation of the consolidated financial statements and affect our financial condition and results of operations.

Cash and Cash Equivalents

We consider all highly liquid investments purchased with original maturities of three months or less to be cash equivalents.  The Company maintains bank accounts in China and Hong Kong.

Inventories

Inventories consisting of trading goods, packing and other materials are stated at the lower of cost or net realizable value. Inventory costs are calculated using a weighted average method of accounting.

Fair Value of Financial Instruments

Our financial instruments primarily consist of cash and cash equivalents, accounts receivable, prepaid expenses and other receivables, amount due from/(to) directors, receipt in advance, debts, accounts payable, accrued expenses and other payables, and taxes payable.

The estimated fair value amounts have been determined by the Company, using available market information or other appropriate valuation methodologies. However, considerable judgment is required in interpreting market data to develop estimates of fair value. Consequently, the estimates are not necessarily indicative of the amounts that could be realized or would be paid in a current market exchange.
 
As of the balance sheet dates, the estimated fair values of the financial instruments were not materially different from their carrying values as presented, due to the short maturities of these instruments and the fact that the interest rates on the borrowings approximate those that would have been available for loans of similar remaining maturity and risk profiles at respective period ends.

Revenue Recognition

The Company generates revenues mainly from sale of consumer products and also revenue from regional distribution rights.

The Company recognizes revenue when products are delivered and customers take ownership and assume risk of loss, collection of the relevant receivable is probable, persuasive evidence of an arrangement exists and selling price is fixed or determinable.

Revenues from regional distribution rights include brand usage fee and continuing management fee income. All amounts received will be initially recognized as receipt in advance, and will be recognized as revenues when the following criteria are met:

(iii)  
Initial admission fee income is generally recorded upon completion of admission procedures, when the rights to use the “GEN+Me” trademarks are granted to the users, and when collectability is reasonably assured; and  
(iv)  
Continuing management fee income represent regular contractual payments received for our supporting services, which are recognized as revenue when earned, generally on a straight line basis.

Earnings Per Share

Basic earnings per share is computed by dividing income available to common shareholders by the weighted-average number of common shares outstanding during the period. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. As of June 30, 2013 and 2012, there were no dilutive securities outstanding.

Foreign Currency Translation

The accompanying consolidated financial statements are presented in United States Dollars (US$). The functional currency of the Company is the Renminbi (RMB). Capital accounts of the consolidated financial statements are translated into United States dollars from RMB at their historical exchange rates when the capital transactions occurred. Assets and liabilities are translated at the exchange rates as of balance sheet date. Income and expenditures are translated at the average exchange rate of the period.  The translation rates are as follows:
 
 
 
 

 

   
June 30,
2013
   
December 31,
2012
   
June 30,
2012
 
 
                 
Period/year end RMB : US$ exchange rate
    0.1629       0.1597       0.1576  
Average yearly RMB : US$ exchange rate
    0.1619       0.1588       0.1583  
                         
On July 21, 2005, the PRC changed its foreign currency exchange policy from a fixed RMB/US$ exchange rate into a flexible rate under the control of the PRC’s government.

The RMB is not freely convertible into foreign currency and all foreign exchange transactions must take place through authorized institutions.  No representation is made that the RMB amounts could have been, or could be, converted into US$ at the rates used in translation.



 
 

 


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

Not applicable.

ITEM 4.  CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures
 
Disclosure controls and procedures (as defined in Rules 13a – 15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) are designed to ensure that information required to be disclosed in our reports filed under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms. This information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosures. Management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is defined in Rule 13a-15(f) and 15d-15(f) promulgated under the Exchange Act as a process designed by, or under the supervision of, the Company’s principal executive and principal financial officers and effected by the Company’s board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles and includes those policies and procedures that:
 
·  
Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the Company;
 
·  
Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; and
 
·  
Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect on the financial statements.
 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
 
Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we conducted an evaluation as of June 30, 2013 of our disclosure controls and procedures, as such terms are defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act. Based on this evaluation, our principal executive officer and principal financial officer have concluded that during the period covered by this report, the Company’s disclosure controls and procedures were effective as of such date to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosures.
 
However, based on our review as of December 31, 2012, our management did identify what they believe to be significant deficiencies, which are discussed below.  A significant deficiency is a deficiency, or a combination of deficiencies, that is less severe than a material weakness, yet important enough to merit attention by those responsible for oversight of the registrant’s financial reporting.
 
Our management identified significant deficiencies related to 1) Insufficient knowledge regarding U.S. GAAP reporting by our existing accounting staff; 2) Insufficient accounting staff which results in a lack of segregation of duties necessary for an efficient internal control system; and 3) Insufficient documentation with our existing financial processes, risk assessment and internal controls. However, management believes that these deficiencies do not amount to a material weakness. A material weakness (within the meaning of PCAOB Auditing Standard No. 5) is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis.
 
 
 
 

 
 
Our management is not aware of any material weaknesses in our internal control over financial reporting, and nothing has come to the attention of management that causes them to believe that any material inaccuracies or errors exist in our financial statements as of June 30, 2013. The reportable conditions and other areas of our internal control over financial reporting identified by us as needing improvement have not resulted in a material restatement of our financial statements, and we are not aware of any instance where such reportable conditions or other identified areas of weakness have resulted in a material misstatement of omission in any report we have filed or submitted.


Remediation Activities
 
In order to correct the foregoing deficiencies, we engaged consultants who are familiar with PRC GAAP and US GAAP to assist us in the preparation of financial statements in accordance with US GAAP, and, once our cash flows from operations improves to a level where we are able to, we intend to recruit experienced professionals to augment our financial staff for sufficient US GAAP, financial reporting, which would improve our controls and procedures with the regard to financial statements preparation and improve the knowledge of U.S. accounting standards for our current accounting staff.
 
Due to our size and nature, segregation of all conflicting duties may not always be possible and may not be economically feasible.  However, to the extent possible, we intend to implement procedures to assure that the initiation of transactions, the custody of assets and the recording of transactions will be performed by separate individuals.
 
We believe that the foregoing steps, if effectively implemented and maintained, will remediate the significant deficiencies identified above, and we will continue to monitor the effectiveness of these steps and make any changes that our management deems appropriate.    However, as of the date of this report, Management does not believe that the previously identified significant deficiencies have been remediated.


Changes in Internal Control Over Financial Reporting
 
There were no changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) during the fiscal quarter covered by this report that has materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 
 

 


PART II.
OTHER INFORMATION

   
ITEM 1.
LEGAL PROCEEDINGS

None.

   
ITEM 2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

   
ITEM 3.
DEFAULT UPON SENIOR SECURITIES

None.

   
ITEM 4.
[REMOVED AND RESERVED]

None.

   
ITEM 5.
OTHER INFORMATION

Name Change

On July 26, 2013, our corporate name was changed to “China Shianyun Group Corp., Ltd” and there was no change in our directors, officers, capital structure or business.


ITEM 6.               EXHIBITS

Exhibits

     
Exhibit
Number
Description
31.1
 
Certification of Chief Executive Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2
 
Certification of Chief Financial Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1
 
Certification of Chief Executive Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2
 
Certification of Chief Financial Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 
 

 

SIGNATURES
 
In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

   
   
   
   
 
CHINA SHIANYUN GROUP CORP., LTD
   
   
Dated: August 14, 2013
/ s/ Ye Xing Zhang
 
Ye Xing Zhang
 
Chief Executive Officer
   
   
   
Dated: August 14, 2013
/s/ Deng Lin
 
Deng Lin
 
Chief Financial Officer/Chief Accounting Officer
 

 
 

 

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