Adidas Is Considering Reebok Sale; Decision to Come in March
December 14 2020 - 9:24AM
Dow Jones News
By Joshua Kirby
Adidas AG said Monday that it is looking at options for its
subsidiary Reebok, which could include selling the business, and
that a decision will be made on March 10 as part of the company's
five-year strategy announcement.
The German sporting-goods company said the strategic
alternatives under consideration for Reebok include selling the
U.S. subsidiary, but also include keeping it. Speculation had
stepped up recently that the company, which bought Reebok in 2006
for $3.8 billion, was looking to sell the business, with
private-investment firms touted as potential buyers.
Write to Joshua Kirby at joshua.kirby@dowjones.com;
@joshualeokirby
(END) Dow Jones Newswires
December 14, 2020 09:09 ET (14:09 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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