Lift & Co. Corp. (“Lift & Co.” or the “Company”) is pleased to announce that it will report its financial results for the first quarter ended June 30, 2019 on Wednesday, August 21, 2019 after market close. The Company will subsequently hold a conference call and webcast on Thursday, August 22, 2019 at 8:30 a.m. Eastern Time hosted by Matei Olaru, Chief Executive Officer, and Kasia Malz, Chief Financial Officer. A question and answer session will follow.

Conference Call Details:Date: Thursday, August 22, 2019 Time: 8:30 AM Eastern Time

Participant Dial-in Numbers:  Local - (+1) 866-211-3050 International - (+1) 647-689-6572 Conference ID: 4079639

Webcast Registration:https://event.on24.com/wcc/r/2063228-1/9C5F9ADF98768DC694407C52FBCDEB97  Recording Playback Numbers: Local - (+1) 416-621-4642 Toll Free - (+1) 800-585-8367 Expiry Date: September 22, 2019 11:59 PM

Please connect at least 15 minutes prior to the conference call to ensure time for any software download that may be needed to hear the webcast.

ABOUT LIFT & CO.                   Lift & Co. (TSXV: LIFT) is a publicly-traded technology company modernizing the cannabis industry.

Forward-looking statements Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

SOURCE Lift & Co. Corp.

For further information:

Lift & Co.Sara McMillen Director of Communications and Government Relations, 416-220-9536smcmillen@lift.co

Investor Relations:

Thesis CapitalPrit Singh, 905-510-7636, psingh@thesiscapital.ca

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