The Flowr Corporation Announces Entry into Quebec
February 04 2021 - 6:00AM
The Flowr Corporation (TSX.V: FLWR; OTC: FLWPF)
(“
Flowr” or the “
Company”) is
pleased to announce that it has entered the Province of Quebec with
its first commercial orders for its award-winning BC Pink Kush and
its newest strain BC Black Cherry. Flowr has shipped dried cannabis
flower for the first time into the Quebec market through a
distribution partnership with ROSE LifeScience Inc.
(“
ROSE”).
“We are very pleased to be starting off 2021
with product shipment into the Quebec marketplace. We are fortunate
to have local partners like ROSE distributing our products and
acting as Flowr brand ambassadors on our behalf,” commented Lance
Emanuel, President and Interim Chief Executive Officer of Flowr.
“We believe Quebec will be one of our most important provincial
partners in the future given it is the third largest cannabis
market in Canada to date with approximately 60 dispensaries,” added
Mr. Emanuel.
“We are thrilled to bring the brand to Quebecers
and to partner with The Flowr Corporation, a cannabis company with
100% indoor grown cannabis,” said Davide Zaffino, President
and Chief Financial Officer at ROSE LifeScience Inc.
Flowr entered into a Sales, Marketing and
Distribution Agreement (the “Agreement”) with ROSE
in April 2020 and obtained its Autorité des marchés publics
approval to operate in the Province of Quebec in August 2020.
Commercial terms of the Agreement were not disclosed.
Flowr recently won 2020 Brand of the Year at the
ADCANN Awards and also took home a bronze medal at the prestigious
Clio Awards. Flowr’s BC Pink Kush was recently voted by budtenders
as the top Indica Dried Flower at the inaugural Kind Magazine
Awards. Flowr’s BC Pink Kush has been a favorite strain and was a
top 10 selling SKU in the dried flower category and the #1 selling
SKU in the Premium Dried Flower category through Q3 2020 in
Ontario. BC Pink Kush has not been irradiated in approximately two
years, consistently has both a high and a tight THC band of 20-25%
and terpene content typically in excess of 2.5%, a testament to
Flowr’s facility design and growing practices. Thus far, BC Black
Cherry has shown a more robust THC profile than BC Pink Kush and as
a result the Company believes it will be accretive to its revenue
growth in 2021.
About The Flowr Corporation
The Flowr Corporation is a Toronto-headquartered
cannabis company with operations in Canada, Europe and Australia.
Its Canadian operating campus, located in Kelowna, BC, includes a
purpose-built, GMP-designed indoor cultivation facility; an outdoor
and greenhouse cultivation site; and a state-of-the-art R&D
facility. From this campus, Flowr produces recreational and
medicinal products. Internationally, Flowr intends to service
the global medical cannabis market through its subsidiary Holigen,
which has a license for cannabis cultivation in Portugal and
operates GMP licensed facilities in both Portugal and Australia. In
2020, Flowr’s BC Pink Kush was recognized as the top Indica strain
in Canada by Kind Magazine.
Flowr aims to support improving outcomes through
responsible cannabis use and, as an established expert in cannabis
cultivation, strives to be the brand of choice for consumers and
patients seeking the highest-quality craftsmanship and product
consistency across a portfolio of differentiated cannabis
products.
For more information, please visit flowrcorp.com
or follow Flowr on Twitter: @FlowrCanada and LinkedIn: The Flowr
Corporation.
About ROSE LifeScience Inc.
As a private Quebec company founded by a group
of seasoned executives with extensive experience in highly
regulated industries, ROSE LifeScience is committed to ensuring
that Quebec benefits from the responsible production, sale and
consumption of cannabis. From cannabis cultivation to marketing and
logistics, ROSE plays a key role in the Quebec market. ROSE not
only produces remarkable cannabis, but also offers complete
marketing service to selected producers to encourage a diversified
offer on the Quebec market.
On behalf of The Flowr Corporation:Lance
EmanuelPresident and Interim Chief Executive Officer
CONTACT INFORMATION:
INVESTORS & MEDIA:Thierry ElmalehHead of
Capital Markets1-877-356-9726 ext. 1528thierry@flowr.ca
Forward-Looking Information and
Statements
This press release contains “forward-looking
information” within the meaning of Canadian securities laws. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “is expected”, “expects”,
“scheduled”, “intends”, “contemplates”, “anticipates”, “believes”,
“proposes” or variations (including negative and grammatical
variations) of such words and phrases, or state that certain
actions, events or results “may”, “could”, “would”, “might” or
“will” be taken, occur or be achieved. Such information and
statements are based on the current expectations of Flowr’s
management and are based on assumptions and subject to risks and
uncertainties. Although Flowr’s management believes that the
assumptions underlying such information and statements are
reasonable, they may prove to be incorrect. The forward-looking
events and circumstances discussed in this press release may not
occur by certain specified dates or at all and could differ
materially as a result of known and unknown risk factors and
uncertainties affecting Flowr, including risks relating to: general
economic and stock market conditions; adverse industry events; loss
of markets; future legislative and regulatory developments in
Canada and elsewhere; the cannabis industry in Canada generally;
the ability of Flowr to implement its business strategies; Flowr’s
inability to produce or sell premium quality cannabis, risks and
uncertainties detailed from time to time in Flowr’s filings with
the Canadian Securities Administrators; the Company’s inability to
raise capital or have the liquidity to operate or advance its
strategic initiatives and many other factors beyond the control of
Flowr.
Although Flowr has attempted to identify
important factors that could cause actual actions, events or
results to differ materially from those described in
forward-looking information or statements, there may be other
factors that cause actions, events or results to differ from those
anticipated, estimated or intended. No forward-looking information
or statement can be guaranteed. Except as required by applicable
securities laws, forward-looking information and statements speak
only as of the date on which they are made and Flowr undertakes no
obligation to publicly update or revise any forward-looking
information or statements, whether as a result of new information,
future events or otherwise. When considering such forward-looking
information and statements, readers should keep in mind the risk
factors and other cautionary statements in Flowr’s Annual
Information Form dated April 29, 2020 (the “AIF”) and filed with
the applicable securities regulatory authorities in Canada. The
risk factors and other factors noted in the AIF could cause actual
events or results to differ materially from those described in any
forward-looking information or statements.
Neither TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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