Chalk Expands Mobile Chalkboard(TM)'s Capabilities to Reach the Extended Enterprise
February 21 2008 - 1:05PM
Marketwired
TORONTO, ONTARIO today announced that it has released a new
version of its proprietary mobile communication software Mobile
chalkboard(TM). Version 4.3.2 contains over a dozen new features
and functions, most notably the ability to push multi-media content
to any user with a supported BlackBerry� smartphone. This means
that recipients of Mobile chalkboard(TM) "pushcasts" are no longer
limited to just those users on a corporate BlackBerry� Enterprise
Server.
"We are excited to be able to extend Mobile chalkboard(TM)'s
functionality to all BlackBerry� users," said Stewart Walchli,
President and Chief Executive Officer of Chalk. "This enhanced
capability is ideal for organizations that want a unique, secure
and trackable means to communicate with their 'Extended
Enterprise'. In other words, their business partners, customers,
shareholders and other key stakeholders."
"Another key feature of Mobile chalkboard(TM) 4.3.2 is our
ability to push large multi-media files in excess of 50 MB," Mr.
Walchli continued. "This capability is ideal for organizations that
want to deliver audio and video intensive content to their
audiences' BlackBerry� smartphones."
Chalk recently announced that it signed a second licensing
agreement for Mobile chalkboard(TM) with a large, Canadian based
wireless communications company. This client will be using Mobile
chalkboard(TM)'s Extended Enterprise capability to communicate with
its various distribution channels around the world.
"This new functionality enables us to also target the sizeable
and fast growing mobile marketing and advertising market," said Mr.
Walchli. "IDC estimates the mobile advertising market will grow
from US$160 million in 2006 to $4.2 billion in 2011."
About Chalk Media Corp.
Chalk's new mobile content deployment system, Mobile
chalkboard(TM), allows multimedia content to be created, securely
pushed and tracked on BlackBerry� smartphones. Our software and
content help organizations communicate with their employees,
business partners and customers. Additional information is
available at www.chalk.com.
The BlackBerry� and RIM families of related marks, images and
symbols are the exclusive properties and trademarks of Research In
Motion Limited. RIM assumes no liability and makes no
representation, warranty or guarantee in relation to third party
products or services.
The TSX Venture Exchange has not reviewed the contents of this
release and is not responsible for its accuracy.
Contacts: Chalk Media Corp. Brooke Van Hatten Director of
Marketing (604) 453-8650 Email: bvanhatten@chalk.com Website:
www.chalk.com
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