League and luxury lifestyle brand team up for annual All-Star
Game with exclusive product collaborations; 2021 tips off with
design partner, RHUDE and Play in the Open challenge
TORONTO, March 2, 2021 /PRNewswire/ -- Today, Canada
Goose announced a multiyear partnership with the National
Basketball Association (NBA) that makes Canada Goose a Proud
Outerwear Partner of NBA All-Star. In support of the partnership
and timed to the NBA's annual All-Star celebration, Canada Goose
will develop an exclusive design collaboration each year for
players and fans alike. This year's design partner is Los Angeles-based brand, RHUDE, known for
balancing luxury techniques with streetwear elements.
"Canada Goose has been a coveted brand across the influential
arenas of film, entertainment and sport for decades. This multiyear
partnership is a significant milestone for Canada Goose and the
NBA; and our inaugural design partner, RHUDE, known for a
culturally impactful approach to design, is the perfect tipoff
partner," said Dani Reiss, President
& CEO, Canada Goose. "While this year looks different, we are
proud to celebrate the players who have always supported us."
"We are excited that Canada Goose will be recognizing the
players and their accomplishments with their All-Star collections
in the years ahead," said Salvatore
LaRocca, NBA President, Global Partnerships. "Canada Goose
will bring its legacy of style and innovation to the league's
global celebration of the game."
The inaugural year of the partnership will launch with the
Play in the Open challenge, born from Canada Goose's
Live in the Open ethos – the brand's invitation to express
oneself freely and without judgement. The Play in the
Open challenge will launch on TikTok on March 4 with a Tip Off Crew performing their best
basketball trick. The Tip Off Crew, including RHUDE's Founder,
Rhuigi Villaseñor, and NBA center James
Wiseman, will challenge followers to join in with their best
spin, dunk or dribble and challenge three people to do the same –
all in the spirit of coming together while staying apart.
The Canada Goose & NBA Collection with RHUDE is a four-piece
unisex outerwear capsule designed for the elements and built for
year-round use. Canada Goose is inspired by its archives, and each
style reflects its heritage, including quilting, patches, bold
branding and vintage washed colours and prints, all with distinct
design cues from RHUDE.
"The NBA merges cultures, socioeconomics and brings people
around the world together in the name of sport. Canada Goose
is an innovative lifestyle brand, redefining the category. It was a
no-brainer to partner with these two iconic brands," said Rhuigi
Villaseñor, Founder, RHUDE. "This collaboration honours the
heritage of both the NBA and Canada Goose, and is a tribute to the
athletes that already covet the brand."
The collaboration's pinnacle piece is the Freestyle Vest, a
layering necessity fit for shoulder seasons, transitional
temperatures, and premier protection. Freestyle Vests from this
year's Canada Goose & NBA Collection with RHUDE will be made
available to all 2021 NBA All-Star participants and will be
available for sale through canadagoose.com and select Canada Goose
retail stores in the United States
and Canada.
The Portage Jacket, a relaxed-fit trench coat, is sought-after
for its versatility and convertible length, easily customizable via
snap closures. The capsule's two parkas are Canada Goose's classics
– the Chilliwack Bomber and Macmillan Parka. The Chilliwack is known for its durability, warmth
and mobility, while the Macmillan provides fundamental protection
for active city living. Each style is exclusively finished
off with the Canada Goose disc, NBA logo and RHUDE patch. Canada
Goose's promise to inspire and enable all people to thrive in the
outside world comes to life through the collection and Play in
the Open, championing freedom of expression.
This Canada Goose and NBA partnership is an expansion of Canada
Goose's activation during NBA All-Star 2016 in its hometown of
Toronto, where the company created
limited edition co-branded parkas for both NBA All-Star teams.
The 2021 NBA All-Star Game will be held on Sunday, March 7 at State Farm Arena in
Atlanta, home of the Atlanta
Hawks. The Canada Goose & NBA Collection with RHUDE drops right
before Sunday's game, starting March
5 at select Canada Goose retail stores and online at
canadagoose.com in the United
States and Canada.
About Canada Goose
Founded in 1957 in a small
warehouse in Toronto, Canada,
Canada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle brand and a
leading manufacturer of performance luxury apparel. Every
collection is informed by the rugged demands of the Arctic,
ensuring a legacy of functionality is embedded in every product
from parkas and rainwear to apparel and accessories. Canada Goose
is inspired by relentless innovation and uncompromised
craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose
announced HUMANATURE, its purpose platform that unites its
sustainability and values-based initiatives, reinforcing its
commitment to keep the planet cold and the people on it warm.
Canada Goose also owns Baffin, a Canadian designer and manufacturer
of performance outdoor and industrial footwear.
Visit www.canadagoose.com for more information.
About the NBA
The NBA is a global sports and media
business built around four professional sports leagues: the
National Basketball Association, the Women's National Basketball
Association, the NBA G League and the NBA 2K League. The NBA has established a major
international presence with games and programming available in 215
countries and territories in more than 50 languages, and
merchandise for sale in more than 100,000 stores in 100 countries
on six continents. NBA rosters at the start of the 2020-21
season featured 107 international players from 41 countries.
NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA
League Pass. The NBA has created one of the largest social
media communities in the world, with 1.9 billion likes and
followers globally across all league, team, and player
platforms. Through NBA Cares, the league addresses important
social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development, and health-related causes.
About RHUDE
R H U D E, founded by Rhuigi Villaseñor in
2015, is a design venture born out of Los
Angeles, balancing luxury techniques with streetwear
elements, showcased as ready-to-wear collections. Designed from a
narrative standpoint R H U D E is both a reflection of modern
socioeconomics and personal stories as Villaseñor came to
Los Angeles from the Philippines at the age of 11 with no
concept of brand culture. Now a reoccurring theme
season-to-season, RHUDE combines American iconography with
nostalgic references, a visual commentary on Los Angeles style and culture itself. Rhuigi
studied art history shortly after graduating high school and was an
understudy/intern to Shaun Samson.
With no formal training specific to fashion design, Villaseñor
credits his understanding of garments and construction to growing
up with a mother who was a tailor, providing a foundation and
understanding of how to build each piece and the subsequent stories
told with each collection. RHUDE's journey parallels Villaseñor,
chronicling the evolution of a man from adolescence to maturity, a
narrative reflected in each collection, both the Creative Director
and brand continue to grow-up with its ever-expanding fan base.
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SOURCE Canada Goose