All seven Canadian NHL® teams in action during
marathon broadcast on January 29,
2022
TORONTO, Jan. 28,
2022 /CNW/ - On Saturday,
January 29th, Canada's signature hockey celebration,
Scotiabank Hockey Day in Canada on Sportsnet returns for its
22nd year. The marathon broadcast will be hosted live in
Scarborough and will feature all
seven Canadian NHL® teams throughout the day. This year,
Scotiabank is marking the celebration with the latest campaign from
the Bank's hockey for all commitment, focused on promoting
diversity and inclusion throughout the game of hockey.
To mark the occasion, Scotiabank will be turning hockey's
literal barriers, rink boards, into symbols of inclusion. The
initiative encourages hockey fans from across the country to submit
their own messages of inclusion to be featured on the live
Sportsnet broadcast or at an NHL® rink. Hockey fans
coast-to-coast-to-coast can submit their message of inclusion
online for a chance to be featured on Saturday's broadcast.
"At Scotiabank, we are committed to making hockey more inclusive
and diverse through our hockey for all initiative," said
Laura Curtis Ferrera, Chief
Marketing Officer, Scotiabank. "Saturday is a chance for hockey
fans across Canada to showcase
their love of the game and advocate for meaningful change during
the biggest single-day celebration of hockey, Scotiabank Hockey Day
in Canada."
Hosted by Canadian broadcasting legend Ron MacLean, Scotiabank Hockey Day in
Canada will feature Toronto Maple
Leafs Legends Darcy Tucker and Wendel
Clark, along with Akim Aliu,
Chair of the Hockey Diversity Alliance, and PWHPA Players Kristen
Richards and Shannon Stewart. The
broadcast will also celebrate local youth hockey clubs including
Seaside Hockey Association and Time to Dream Foundation, which are
both focused on making the game more accessible to youth across the
country.
"Scotiabank Hockey Day in Canada is an incredible opportunity to share
our passion for hockey and highlight the trailblazers, activists
and advocacy groups that are striving to make hockey a more
inclusive and diverse sport for future generations," said
Joel Darling, Executive Producer of
Scotiabank Hockey Day in Canada. "Although this year's
broadcast will look a little different, Scotiabank Hockey Day in
Canada will be 13.5 hours of
must-watch hockey content, from cheering on your favourite Canadian
NHL team to learning more about how others, and ourselves, can push
to make hockey for all."
hockey for all is Scotiabank's response
to driving diversity, equity, and inclusion in the sport,
by concentrating on two distinct areas of focus: cultural and
financial. The platform will contribute $2 million over
the next year towards programs that focus on increasing diversity
among community and grassroots hockey organizations
across Canada. Learn more about hockey for all, our
partners, and what it means for your community here.
Scotiabank Hockey Day in Canada
will also broadcast live from the grand opening of Alberta's first outdoor accessible community
rink. The Parkdale Community Arena in Calgary was rebuilt in 2021 to meet accessible
standards for sledge hockey, making the entire rink accessible,
including access from both parking lots to an accessible social
area and an accessible building with a dressing room and
washrooms.
Tune in to Scotiabank Hockey Day in Canada on Saturday,
January 29th beginning at 12 p.m. ET on Sportsnet, SN NOW, NHL LIVE, and
CBC.
About Scotiabank
Scotiabank is a leading bank in the
Americas. Guided by our purpose: "for every future", we help our
customers, their families and their communities achieve success
through a broad range of advice, products and services, including
personal and commercial banking, wealth management and private
banking, corporate and investment banking, and capital markets.
With a team of approximately 90,000 employees and assets of
approximately $1.2 trillion (as at October 31,
2021), Scotiabank trades on the Toronto Stock Exchange (TSX: BNS)
and New York Stock Exchange (NYSE: BNS). For more information,
please visit http://www.scotiabank.com and follow us on
Twitter @ScotiabankViews.
About Scotiabank Hockey
Scotiabank is the Official Bank of the NHL®, Toronto
Maple Leafs (who play at Scotiabank Arena), Winnipeg Jets, Calgary
Flames (who play at Scotiabank Saddledome), and Edmonton Oilers.
The Bank also supports the Montreal Canadiens and is a sponsor of
Hockey Canada, the PWHPA and the Hockey Diversity Alliance. Since
2008, Scotiabank's Community Hockey Sponsorship Program has
supported over one million kids and counting through its
involvement with minor hockey teams in communities
across Canada. To find out more about Scotiabank's hockey
programs, please visit www.scotiabankhockeyclub.com.
About Sportsnet
Sportsnet is Canada's #1 sports
network. Uniting Canadians through sport, Sportsnet's multimedia
offerings include Sportsnet (consisting of 4 regional channels:
East, Ontario, West, and Pacific),
Sportsnet ONE, Sportsnet 360, Sportsnet World, the Sportsnet Radio
Network, Sportsnet.ca, SN NOW, the Sportsnet app, and podcasts.
Sportsnet is the official Canadian NHL national multiplatform
rights holder, and is the regional broadcaster for the Vancouver
Canucks, Calgary Flames, Edmonton Oilers, and Toronto Maple Leafs.
Sportsnet also has extensive coverage of the Toronto Blue Jays and
Toronto Raptors, as well as NBA, MLB, Grand Slam of Curling,
National Bank Open presented by Rogers, FIBA, WWE, IndyCar, Super
League Rugby, Premiership Rugby, Bundesliga, FA Women's Super
League, and FA Cup. Sportsnet is part of Rogers Sports & Media,
which is a subsidiary of Rogers Communications Inc. (TSX, NYSE:
RCI). Visit Sportsnet.ca.
SOURCE Scotiabank