BBTV Signs Major International Gaming Content Partners and Expands Global Footprint with Additional 217 Million Monthly Views
November 30 2020 - 7:00AM
Business Wire
BBTV Holdings Inc. (TSX: BBTV), a media tech company that uses
technology enabled solutions to help content owners become more
successful, provides the following updates:
- BBTV signs new international gaming partners L'étoile Noire,
Acenix, Games EduUu, Mustafa GAME OVER, and VinhMC, who
collectively achieve 217 million monthly YouTube views and over 23
million YouTube subscribers.
- L'étoile Noire is 6th largest YouTube gaming creator in France,
Games EduUu is the 12th largest gaming creator in Brazil. In
addition, BBTV has partnerships in place with three of the top 10
Gaming channels on YouTube, and five of the top 20 Gaming channels
on YouTube, based on total subscribers1.
- BBTV’s gaming content has achieved 78 Billion views LTM
September 2020, with the most consumable formats like eSports (such
as Fortnite and League of Legends), Casual Games (such as
Minecraft, Roblox), GTA2 and PUBG3 generating significant
viewership and engagement from audiences.
- According to a report released this year, the global gaming
market will generate $159.3 billion in revenue in 2020. Newzoo
projects the industry to surpass $200 billion in revenue in
20234.
"Global TAM5 for gaming revenues is forecasted to reach nearly
$160 billion in 2020, surpassing books, music and movies,” comments
Shahrzad Rafati, Chairperson and CEO, BBTV. “We are proud to grow
our diversity of content, including this dynamic group of
international content owners in the gaming vertical. BBTV’s Gaming
content partners command some of the largest audiences globally,
and we're poised to benefit from this as advertisers continue to
shift their advertising dollars to this highly sought after
segment.”
BBTV has partnered with L'étoile Noire (1.24M YouTube
subscribers, 16.8M monthly YouTube views, 203k Instagram
followers), the sixth largest gaming creator in France, and a
prolific thought leader on the cult game, Fortnite. He regularly
publishes thoughts and insights to his engaged community on the
latest Fortnite news, Fortnite games updates, and its merch
store.
Acenix (4.2M YouTube subscribers, 50.02M monthly YouTube views,
268k Instagram followers, 66k Twitter followers) is one of the most
charismatic, entertaining, and fastest growing gamers in the
Spanish speaking world and is the 19th largest YouTube gaming
creator in Spain.
A finalist for the 2020 iBest award in the Game Content category
by IGN Brazil, Games EduUu (8.75M YouTube subscribers, 54.6M
monthly YouTube views, and 567k Facebook followers) one of the most
dynamic, passionate and entertaining Brazilian influencers, the
12th largest gaming creator in the country, and one of the fastest
growing in the category.
“International expansion is an important driver of BBTV’s
overarching growth strategy and these latest partnerships
demonstrate our ability to deliver value to content owners around
the globe in one of the largest, and most engaging content
verticals,” comments Ali Adab, VP Content and Partnerships,
BBTV.
Mustafa Jamal is the largest Minecraft gaming channel in the
MENA region with an average of more than 1M views per video (8.13M
YouTube subscribers, 81.2M monthly YouTube views, 483k Instagram
followers), with Mustafa GAME OVER. Finally, BBTV welcomes VinhMC,
a popular gamer from Vietnam, known for his humorous Minecraft
walkthroughs and commentary (853k YouTube subscribers, 14.09M
monthly YouTube views and 3.6M TikTok followers).
Gaming is just one of a number of popular and high growth
content verticals at BBTV, others include: entertainment, music,
kids and family, and sports.
For more information please visit: www.bbtv.com
Footnotes
- 1 Source SocialBlade Nov 23rd 2020, most subscribed categories;
gaming:
https://socialblade.com/youtube/top/category/games/mostsubscribed
- 2 Grand Theft Auto
- 3 PlayerUnknown's Battlegrounds
- 4 Source Reuters May 2020, Newzoo report:
https://ca.reuters.com/article/idUSFLM8jkJMl
- 5 TAM = Total Addressable Market
References/sources:
- Global and Country specific ranking are from: Tubular Labs -
October 2020
- YouTube Monthly Views Source: SocialBlade - November 29th,
2020
- YouTube Subs Source: YouTube - November 29th, 2020
- Instagram Followers Source: Instagram - November 29th,
2020
- Twitter Followers Source: Twitter - November 29th, 2020
- Facebook Followers Source: Facebook - November 29th, 2020
About BBTV
BBTV is a media and technology company headquartered in
Vancouver, Canada. BBTV is an enabling platform with a stated
mission of advancing the world through the democratization of
content. From individual content creators to global media
companies, BBTV monetizes the media of content owners through
end-to-end management, distribution and monetization solutions,
powered by its innovative VISO Platform, including related
proprietary technology, while allowing content owners to focus on
their core competency – content creation. In August 2020, BBTV had
the second most unique monthly viewers among digital platforms with
615 million globally, who consumed more than 55 billion minutes of
video content, the most among media companies*. www.bbtv.com
*Calculations and classifications made by BBTV based on data
from Comscore contained in Comscore’s “Top 12 Countries = August
2020 comScore Video Metrix Media Trend - Multi-Platform - Top 100
Video Properties Report”.
Forward-Looking Statements
This press release may contain forward looking information
within the meaning of applicable securities legislation, which
reflects the Company’s current expectations regarding future events
including the expected continuation of content consumption and
continued expansion of multiple partnerships from Base to Plus
solutions. Forward looking information is based on a number of
assumptions, including but not limited to assumptions regarding the
changes and trends in our industry or the global economy, that are
subject to a number of risks and uncertainties, many of which are
beyond the Company’s control, and which could cause actual results
and events to differ materially from those that are disclosed in or
implied by such forward looking information. Such risks and
uncertainties include, but are not limited to the factors discussed
under “Risk Factors” in the final prospectus of the Company dated
October 22, 2020. The Company does not undertake any obligation to
update such forward looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
BBTV-C
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version on businesswire.com: https://www.businesswire.com/news/home/20201130005407/en/
Dan Gamble Head of PR & Corporate Communications
dgamble@bbtv.com +1778 873 0422
Ashley Buck PR and Corporate Communications Specialist
abuck@bbtv.com +17788751346
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