Wells Fargo & Company announces the launch of LifeSync®, a
personalized digital approach to aligning clients’ goals with their
money. LifeSync, in the Wells Fargo Mobile® app, will be available
at the end of March to Wealth & Investment Management (WIM)
clients.
Delivering simplicity and personalization though the convenience
of a digital app, LifeSync highlights Wells Fargo’s commitment to
prioritizing intuitive digital experiences and offering customers
and clients simple, intuitive ways of planning for what they want
to accomplish with their money.
“LifeSync delivers what our clients have asked us for,” said
Michael Liersch, head of WIM Advice and Planning. “They want to see
their goals and how they’re progressing toward them. They want to
understand what’s influencing their goals — both market events and
their own actions. And they want content that can help them as they
move towards those goals. LifeSync does all this — and provides our
clients a timely opportunity to connect with their advisors as
their goals evolve.”
This brief video highlights the capabilities of LifeSync
and showcases its features.
Through an intuitive digital experience, LifeSync can provide
real-time progress on goals, tracks key “vitals” — including net
worth, portfolio performance, market indices, FICO scores, and
credit card reward balances — delivers timely and relevant Wells
Fargo content through its “Your Feed” feature and serves as a
connection to a client’s financial advisor as goals or life events
change and evolve.
For Wells Fargo Advisors financial advisors, LifeSync can
support more informed and relevant conversations with clients, help
keep clients engaged and informed, and support an interactive level
of service. LifeSync can help advisors understand their clients’
needs, giving them a greater opportunity to help them achieve their
goals.
Enhancing Clients’ Experience Through Innovative Digital
Tools
Large majorities of respondents reported they prefer digital
modes of handling most of their financial matters, including their
investment transactions, in a recent study done on behalf of Wells
Fargo*. Four out of five Gen Z (80%) and Millennial (79%) investors
report feeling comfortable using their mobile devices for
investing.
“With LifeSync we’ve created another innovative user experience
in the Wells Fargo Mobile app, offering one cohesive approach to
goal tracking for clients — regardless of their level of wealth or
stage in life,” said Michelle Moore, head of Consumer and Wealth
& Investment Management Digital at Wells Fargo. “Accessing
LifeSync conveniently within our mobile app helps us meet our
customers where they are, and on their timeline.”
Taking Action on Your Goals
“Money has meaning. Being intentional about how you use it is
something we talk with our clients about consistently,” said
Liersch. “We collaborate with clients to plan for known and unknown
events, offer suggestions to help clients make the most of their
money, and check in with clients when their life circumstances
change and their needs shift. With the launch of LifeSync, we will
bring these capabilities even closer to our clients to help them
make more informed decisions — big or small, simple or complex —
through all stages of their financial journey.”
Explaining how LifeSync applies to everyday decisions, Liersch
discusses how to “sync” life goals with your money in Season 3 of
the “About Money” podcast. In 10 episodes, he breaks down the ways
in which you can understand and organize your money by being more
intentional about what you want in life and the corresponding jobs
you want your money to do for you.
The 10-minute, actionable episodes take listeners from writing
down the goals they have for their money, through how to prioritize
which actions to take, and how often to revisit this process.
You can access the “About Money” podcast through Wells Fargo and
Spotify.
* A national online survey of 2000 adults was conducted by
Versta Research on behalf of Wells Fargo, September 21-27,
2022.
About Wells Fargo Wealth & Investment Management –
January 13, 2023
Wells Fargo Wealth & Investment Management (WIM) is a
division within Wells Fargo & Company. WIM provides financial
products and services through various bank and brokerage affiliates
of Wells Fargo & Company and is one of the largest wealth
managers in the U.S., with more than $1.8 trillion in client
assets. WIM provides personalized wealth management, brokerage,
financial planning, lending, private banking, trust, and fiduciary
products and services to affluent, high-net worth, and
ultra-high-net worth clients. WIM operates through advisors in
Wells Fargo Advisors, independent brokerage offices, and digitally
through Intuitive Investor and WellsTrade, as well as through
advisors in The Private Bank and other banking centers.
Wells Fargo Private Bank provides products and services through
Wells Fargo Bank, N.A., Member FDIC, and its various affiliates and
subsidiaries. Wells Fargo Bank, N.A., is a bank affiliate of Wells
Fargo & Company.
Brokerage services are offered through Wells Fargo Advisors.
Wells Fargo Advisors is a trade name used by Wells Fargo Clearing
Services, LLC, and Wells Fargo Advisors Financial Network, LLC,
Members SIPC, separate registered broker-dealers and non-bank
affiliates of Wells Fargo & Company.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial
services company that has approximately $1.9 trillion in assets,
proudly serves one in three U.S. households and more than 10% of
small businesses in the U.S., and is a leading middle market
banking provider in the U.S. We provide a diversified set of
banking, investment, and mortgage products and services, as well as
consumer and commercial finance, through our four reportable
operating segments: Consumer Banking and Lending, Commercial
Banking, Corporate and Investment Banking, and Wealth &
Investment Management. Wells Fargo ranked No. 41 on Fortune’s 2022
rankings of America’s largest corporations. In the communities we
serve, the company focuses its social impact on building a
sustainable, inclusive future for all by supporting housing
affordability, small business growth, financial health, and a
low-carbon economy.
News, insights, and perspectives from Wells Fargo are also
available at Wells Fargo Stories.
Additional information may be found at www.wellsfargo.com |
Twitter: @WellsFargo
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Principal Amount Invested
News Release Category: WF-ERS
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version on businesswire.com: https://www.businesswire.com/news/home/20230222005171/en/
Media Helen Bow, 832-962-1452
helen.k.bow@wellsfargo.com
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