Unilever’s United for America Movement Mobilizes its Brands, People, and Partners for First Annual Day of Service
May 19 2020 - 1:45PM
Business Wire
On May 21, United for America will rally
partners, including Dollar General, The National Grocer’s
Association, Meredith Corporation and iHeartMedia, to donate
products, volunteer time, and send gratitude to those impacted by
COVID-19
As part of its United for America initiative, Unilever is
hosting its first annual Day of Service on May 21. The company will
donate the equivalent of one day’s worth of the products
manufactured at its U.S. factories to Feeding America and Direct
Relief, employees will spend time virtually volunteering, and a
network of 70 partners will join in relief efforts to support their
communities.
United for America is a long-term commitment that Unilever U.S.
launched in March to serve both essential organizations and the
individuals, families and vulnerable populations affected by the
coronavirus (COVID-19) pandemic. The company pledged $20M in relief
support as part of these efforts.
“We are only seeing the beginnings of the impact this crisis
will have, and we are committed to providing access to food and
household essentials Americans need,” said Fabian Garcia, president
of Unilever North America. “I am so inspired by our Unilever
employees who are taking action and I’m thankful that a number of
organizations, individuals and partners across industries have
joined us in support of this movement. Only by working together can
we amplify our impact and help more Americans.”
Our People As Unilever U.S.
factory teams work to provide essential products to those most
impacted by this crisis, its corporate employees will spend time on
May 21st virtually volunteering with national and local non-profit
organizations. Employees are encouraged to take part in service
acts such as mentoring a student over video conference with the
Jackie Robinson Foundation, participating in an open source career
panel with Pencil, sending a message of connection to people
experiencing housing instability with The Right to Shower’s
#TheRightToConnection initiative, or other activities with
organizations in their own networks.
Our Partners 70
organizations, partners and entrepreneurs from across industries
including retail, supply chain, and media have joined the
initiative by activating relief services and giving back to their
communities.
- Dollar General will be setting up five mobile food banks at its
retail locations in communities where food banks aren't accessible,
serving over 1,000 families.
- Supplier partners including Plastek, Aptar, CCL, Malnove,
Martin Bauer, Alpla, Philadelphia Macaroni Company, UCCTT, Graphic
Packaging, Amcor, and Georgia Pacific are contributing by donating
PPE, material donations, and financial support to communities and
frontline organizations including Feeding America and Direct
Relief.
- The National Grocers Association, representing nearly 8,500
independent grocery stores across the country, will be encouraging
its members to initiate donations to Feeding America through
activations in stores.
- Unilever’s media, technology, and agency partners including
Assemble HR Consulting, DOMO, Edelman, Group Nine Media, Hearst
Magazines, iHeartMedia, Luminary, Meredith Corporation, Mindshare,
Odyssey Media, OLIVER, Sirius XM, Pandora, and Weber Shandwick,
among others will be engaging their U.S. employee base to spend
time during their workday to serve their community partners through
virtual volunteer activities.
Our Brands A number of
Unilever brands have also mobilized leading up to and as part of
the Day of Service.
- In partnership with Dove, Vaseline is donating $2M to Direct
Relief in the U.S. to provide PPE (personal protective equipment)
to frontline health care workers at hospitals, Free &
Charitable Clinics and Community Health Care Centres – many of
which are treating medically underserved Americans.
- Knorr, alongside Unilever Food Solutions, is partnering with
local restaurant establishments near food banks in all 50 states to
begin a nationwide effort to deliver a nutritious, packaged lunch
to Feeding America employees and volunteers as a display of
gratitude for the work they’re doing in this increased time of
need.
- Lipton is providing 1 million cups of tea to hospital staff,
frontline workers, and food pantries at pop-up carts stationed
across the country.
- Hellmann’s is supplying 30k meals to healthcare workers at NYC
hospitals as a part of a $1M donation to feed frontline workers and
people in need.
Unilever U.S. is also inviting everyone to get involved. Each
day, more than 11,000 volunteers and employees at food banks across
the country work tirelessly to provide food and essential supplies
to Americans in need in the face of astronomical demand and
diminished resources. Go to WeAreUnitedForAmerica.com to find out
how to send a free letter of gratitude, encouragement and support
to the staff at your local Feeding America food bank and join
Unilever U.S. in saying thanks.
Visit WeAreUnitedForAmerica.com to learn more and to get help or
give help.
About Unilever U.S. Unilever is one of the world’s
leading suppliers of Beauty & Personal Care, Home Care, and
Foods & Refreshment products with sales in over 190 countries
and reaching 2.5 billion consumers a day. In the United States and
Canada, the portfolio includes brand icons such as: Axe, Ben &
Jerry’s, Breyers, Degree, Dollar Shave Club, Dove, Hellmann’s,
Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet,
Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Pure Leaf, Q-tips,
Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave,
Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemmé and Vaseline.
All of the preceding brand names are trademarks or registered
trademarks of the Unilever Group of Companies.
Unilever’s Sustainable Living Plan underpins the company’s
strategy and commits to:
- Helping more than a billion people take action to improve their
health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Since 2010 we have been taking action through the Unilever
Sustainable Living Plan to help more than a billion people improve
their health and well-being, halve our environmental footprint and
enhance the livelihoods of millions of people as we grow our
business. We have already made significant progress and continue to
expand our ambition – most recently committing to ensure 100% of
our plastic packaging is fully reusable, recyclable or compostable
by 2025. While there is still more to do, we are proud to have been
recognized in 2018 as sector leader in the Dow Jones Sustainability
Index and as the top ranked company in the GlobeScan/SustainAbility
Global Corporate Sustainability Leaders survey, for the
eighth-consecutive year.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com For more information on the USLP:
www.unilever.com/sustainable-living/
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version on businesswire.com: https://www.businesswire.com/news/home/20200519005851/en/
Catherine Reynolds Unilever Media Relations 201-894-7760
MediaRelations.USA@unilever.com
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