SITEL Announces Fourth Quarter 2004 New Business Wins and Contract Expansions Value of Contracts Exceed $100 Million Over Term of Relationships OMAHA, Neb., Feb. 7 /PRNewswire-FirstCall/ -- SITEL Corporation (NYSE: SWW) SITEL, a leading global provider of outsourced customer support services, announced today that business units in Europe, North America and Latin America have been awarded, in the fourth quarter of 2004, new contracts with leading companies in the telecommunication, utility, technology and travel industries. Business units in the Americas and Europe also continued expansion of business with companies in the technology sector. The wins and expansions underscore SITEL's ability to draw upon its expertise across many different industry verticals and demonstrate continued client confidence in SITEL's ability to perform at exceptional levels. The new and expanded business, ranging in duration from one year to five years, is valued at an estimated $100 million in new revenue over the term of the contracts. Customer Service Professionals working from multi-communication workstations will provide a variety of services including customer acquisition, customer care and back office support. Ramp up of the new business will occur over the next three quarters. In addition to these contracts, which range in size from 50 workstations to 220 workstations and are estimated in total to involve over 1,000 workstations, the company was awarded, in the fourth quarter of 2004, over twenty smaller contracts from companies in a range of industries. These smaller contract wins are a result of the Company's strategy of diversifying its client base, continuing to serve mid-size and large clients around the world, while using its industry vertical expertise and the local delivery business model to serve smaller accounts. Jim Lynch, Chairman and CEO of SITEL, stated, "We are extremely proud of our successes. These new awards are emblematic of our continuing delivery of best of breed services to our clients and our ability to leverage our reputation to gain new business." Lynch further commented, "It's very encouraging to be broadening our client base. Over the years many of our most successful client relationships have grown from local or single country, single process beginnings with many expanding to multi-national, end-to-end outsourcing. We take considerable pride in the way SITEL nourishes its client relationships." About SITEL SITEL is a leading global provider of outsourced customer support services. On behalf of many of the world's leading organizations, SITEL designs and improves customer contact models across its clients' customer acquisition, retention and development cycles. SITEL manages approximately two million customer interactions per day via the telephone, e-mail, Internet and traditional mail. SITEL has over 32,000 employees in 85 global contact centers, utilizing more than 25 languages and dialects to serve customers in 54 countries. Please visit SITEL's website at http://www.sitel.com/ for further information. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. The words "will," "estimated" and similar expressions in this news release identify forward-looking statements, which speak only as of the date the statement is made. SITEL assumes no obligation to update any such forward-looking statement. Although SITEL believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Because forward-looking statements involve risks and uncertainties, future events and actual results could differ materially from those set forth in, contemplated by or underlying the forward-looking statements. Important factors that could cause actual results to differ materially from SITEL's expectations may include, but are not limited to the following, many of which are outside SITEL's control: client budgets and plans, delays in approving new contact center initiatives or in moving forward with previously approved initiatives, terms of final contracts to be completed with clients, ability to negotiate contracts on acceptable terms, contract termination provisions, delays in ramp up of services, customer demand for client products and services, and competitive pressures in SITEL's and its clients' industries and in local markets. SITEL's Form 10-K, 10-Q and 8-K reports filed with the Securities and Exchange Commission describe other important factors that may impact SITEL's business, results of operation and financial condition and cause actual results to differ materially from those set forth in, contemplated by or underlying the forward-looking statements. DATASOURCE: SITEL Corporation CONTACT: Investor Relations, Bill Sims of SITEL Corporation, +1-402-963-6810 Web site: http://www.sitel.com/

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