MADISON, N.J., March 25, 2021 /PRNewswire/ -- Realogy Leads
Group, a dedicated organization within Realogy Holdings Corp (NYSE:
RLGY) focused on delivering high-quality, high-converting leads to
its affiliated brokers and agents, announced the winners of the
Masters Cup and newly introduced Champions Cup Awards, during its
annual Realogy Advantage Network Conference, LEAD20201, held
virtually on March 23 and 24.
The Masters Cup is the highest honor awarded to a member
of the Realogy Advantage Network. The winner was selected based on
2020 performance in the areas of home marketing, conversion,
customer service, and overall referral management. This year's
winner is Coldwell Banker Howard Perry and Walston in
Raleigh, NC, recognized as
the top firm in the entire network for excellence across all
performance metrics and a top excellence points achiever.
"We are incredibly proud of the hard work and dedication from
the Coldwell Banker Howard Perry and Walston team to achieve this
recognition," said Katrina
Helmkamp, President and CEO of Realogy Leads Group. "On
behalf of the Realogy Advantage Network, I want to offer my
congratulations for reaching this elite level of performance and
delivering outstanding results."
The Champions Cup is a new award introduced for the first
time this year to highlight and honor best in class conversion from
referrals to closed real estate transactions. The winner of the
Champions Cup with the best overall conversion rate was presented
to ERA Wilder Realty in Columbia,
South Carolina.
"We are excited to recognize ERA Wilder for their achievements
to win this new award," said Robert
Way, Senior Vice President of Realogy Leads Group. "ERA
Wilder was recognized as a strong performer in a number of
categories in 2020, and we are especially proud of their success in
generating the highest conversion rate in the entire Realogy
Advantage Network – all while delivering outstanding service to
their clients."
In addition to the awards ceremony, the virtual conference
brought together over 2,500 attendees representing broker owners,
relocation directors and agents from over 300 different
brokerages and included interactive workshops, panel
discussions, and executive presentations, exclusive to Realogy
Advantage Network members.
The Realogy Advantage Network is comprised of thousands of
dedicated, high-performing agents from the most recognized brands
in real estate with extensive national coverage in 99% of zip codes
across the country. Agents in the Realogy Advantage Network have
high customer satisfaction rates, with over nine out of 10 rated
Exceptional and 97% of clients recommending their agent to family
and friends. In 2020, the Realogy Advantage Network together
generated over $15.4B in closed
transactions.
About Realogy Leads Group
Realogy Leads Group is a dedicated organization within Realogy
focused on delivering high-quality, high-converting leads to
Realogy affiliated brokers and agents across Realogy's six
residential real estate brands. Realogy Leads Group oversees
numerous national real estate programs offering consumers a
distinct value proposition when completing one of the largest
financial transactions of their life by providing access to a
top-tier affiliated agent from one of Realogy's owned and franchise
brands as well as, in some cases, a cash back or equal benefit upon
a closed transaction where permitted. Realogy Leads Group is
committed to optimizing lead generation marketing, technology, and
outcomes across Realogy.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most
integrated provider of U.S. residential real estate services,
encompassing franchise, brokerage, relocation, and title and
settlement businesses as well as a mortgage joint venture.
Realogy's diverse brand portfolio includes some of the most
recognized names in real estate: Better Homes and Gardens®
Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell
Banker Commercial®, Corcoran®, ERA®, and Sotheby's
International Realty®. Using innovative technology, data and
marketing products, best-in-class learning and support services,
and high-quality lead generation programs, Realogy fuels the
productivity of independent sales agents, helping them build
stronger businesses and best serve today's consumers. Realogy's
affiliated brokerages operate around the world with approximately
189,000 independent sales agents in the United States and
more than 129,000 independent sales agents in 114 other countries
and territories. Recognized for nine consecutive years as one of
the World's Most Ethical Companies, Realogy has also been
designated a Great Place to Work three years in a row and
one of Forbes' Best Employers for Diversity. Realogy is
headquartered in Madison, New
Jersey.
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SOURCE Realogy Holdings Corp.