MADISON, N.J., March 23, 2021 /PRNewswire/ -- Realogy
Holdings Corp. (NYSE: RLGY), the largest full-service
residential real estate services company in the United States, and Home Partners of
America, a residential real estate investment and management
company, today announced the continued expansion of real estate
cash offer program RealSure to Columbus, Ohio metropolitan area home
sellers who have a qualified property and work with a participating
Realogy brand-affiliated real estate agent. Part of a broader
2021 expansion strategy, Columbus
will be one of 20 total U.S. markets offering RealSure by
midyear.
RealSure is designed to address the two questions consumers most
often have when selling their home in today's competitive market:
What is the best price I can sell for? Should I wait to look for my
next home until my current home sells to strengthen my position to
buy? Combined with the expert guidance of a Realogy affiliated real
estate agent from one of its well-known brands, RealSure offers
solutions with its two defining features:
RealSure
Sell, bringing RealSure home sellers the certainty of a
45-day cash offer while they work with a trusted real estate agent
to market their home for an even better offer to maximize the value
of their current home; and
RealSure Buy, where the
choice is up to the RealSure home sellers. Whether they accept the
RealSure Cash Offer or a third-party offer, RealSure Buy's features
position RealSure sellers to enhance their ability to
purchase and move into a new home they love with ease
including:
- Assured Close: Extend RealSure's 45-day cash offer up to
an additional 45 days, giving RealSure sellers the flexibility they
need to close on a third party offer while having peace of mind if
that deal falls through, they still have RealSure's cash offer
available to keep them on track to sell their home and purchase a
new one; and
- Flex Stay: RealSure sellers can stay in their current
home for up to 30 days after closing their sale to RealSure while
they prepare to move into their next home.
"In a hot real estate market like Columbus where homes are changing hands at a
much higher and faster rate, RealSure will bring home sellers peace
of mind and instant tools to sell their current home and be more
competitive buyers to secure that next home they love," said
Kristin Aerts, vice president
of consumer programs for Realogy. "The demand for real estate
agents across the U.S. to serve their clients with cash offers
continues to drive the expansion of RealSure, and we look forward
to bringing more peace of mind to home sellers and buyers as we
enter nine more new markets by midyear."
"Now more than ever, people are looking for flexibility and
control when going through the home selling and buying process, and
we are excited to introduce RealSure to the Columbus area as a solution that does just
that," said Tracey Jeter,
vice president of sales and business development for Home Partners
of America. "RealSure provides not only the certainty that comes
with a cash offer but also the opportunity to work with a trusted
real estate agent to weigh all of their options based on what works
best for them."
RealSure is currently available in the cities of and
metropolitan areas surrounding Atlanta, Denver, Dallas, Chicago, and Houston as well as Columbus, Ohio; Colorado Springs, Colorado; Ft. Myers,
Sarasota, Tampa, and Orlando,
Florida; Austin, Texas; and
Sacramento, California. For more
information on RealSure, please visit www.RealSure.com.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most
integrated provider of U.S. residential real estate services,
encompassing franchise, brokerage, relocation, and title and
settlement businesses as well as a mortgage joint venture.
Realogy's diverse brand portfolio includes some of the most
recognized names in real estate: Better Homes and Gardens®
Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell
Banker Commercial®, Corcoran®, ERA®, and Sotheby's
International Realty®. Using innovative technology, data and
marketing products, high-quality lead generation programs, and
best-in-class learning and support services, Realogy fuels the
productivity of independent sales agents, helping them build
stronger businesses and best serve today's consumers. Realogy's
affiliated brokerages operate around the world with approximately
190,700 independent sales agents in the United States and
nearly 130,000 independent sales agents in 115 other countries and
territories. Recognized for ten consecutive years as one of
the World's Most Ethical Companies, Realogy has also been
designated a Great Place to Work three years in a row and
one of Forbes' Best Employers for Diversity. Realogy is
headquartered in Madison, New Jersey.
About Home Partners of America
Chicago-based Home Partners of
America, Inc. is a private owner and operator of high-quality
single-family retail homes dedicated to making living in a
single-family home accessible for more people. Through their
innovative Lease Purchase Program, Home Partners has provided
access to single family housing for more than 19,000 households all
across the country. Home Partners is a dynamic leader in today's
single-family housing market providing home seekers, sellers, and
their agents with a range of integrated financial options that
limit their risk and help them move forward.
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SOURCE Realogy Holdings Corp.