ShopFulfill Introduces Anchor Shops: The Only Turnkey Retail Solution that Enables Digitally Native Brands to Thrive Offline
December 09 2019 - 9:00AM
Business Wire
Identifies first retail store in downtown
Philadelphia and distribution center in Moorestown, N.J.
Frictionless retail and logistics platform to
bring online brands closer to consumers while lowering operating
costs
Unique model designed to help digitally native
retailers increase brand awareness, grow profitably and lower their
carbon footprints
Anchor Shops powered by ShopFulfill (“Anchor Shops”), the first
vertically integrated retail storefront and distribution network
designed to help digitally native brands thrive offline, today
announced that it is proceeding with the launch of its first
fulfillment center at the Pennsylvania Real Estate Investment Trust
(NYSE:PEI) (“PREIT”) owned Moorestown Mall in Moorestown, N.J. as
well as a retail location in Fashion District in Downtown
Philadelphia.
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Anchor Shops was conceived to help digitally native brands
better compete with legacy retailers and grow profitably. Anchor
Shops aims to accomplish this by providing online retailers with a
turnkey solution that enables them to establish a highly visible
brick-and-mortar presence and benefit from a low-cost regional
distribution network. By plugging into the Anchor Shops network,
online brands are able to bring their products closer to the
customer and deliver them more quickly and efficiently.
Furthermore, they benefit from being grouped with complementary
emerging brands in-store, which is intended to fuel engagement and
drive sales.
“The retail paradigm has shifted to require a brick and click
approach. It has been much easier for legacy retailers to build out
their online infrastructures, but digitally native brands have
found it difficult and cost prohibitive to develop physical
footprints,” said Shlomo Chopp, Founder and CEO of ShopFulfill. “We
are offering online-first brands something that is entirely unique
and practical – the only all-in-one solution that empowers them to
achieve profitability, establish a physical retail presence and
build stronger customer connections.”
Anchor Shops’ highly differentiated value proposition helps
online brands grow profitably by significantly lowering the costs
associated with customer acquisition, leasing and operating stores,
shipping product and handling returns. In addition to the economic
advantages, Anchor Shops offers brands speedy, top-tier store
replenishment, ecommerce fulfillment, and
buy-online-pick-up-in-store (BOPIS) services. This regional
distribution model also helps retailers lower their carbon
footprints by utilizing a strategic delivery system that maximizes
the productivity of each truckload.
“Anchor Shops is the logical next step in the evolution of
retail,” said Chris Walton, CEO of Omni Talk and Third Haus as well
as a leading expert on omni-channel retail and an advisor to Anchor
Shops. “It is easy to start a shop online nowadays, but the
infrastructure and knowledge it takes to expand a brand’s presence
into the physical world is complicated and expensive. Anchor Shops
offers the best of the best digital brands a smarter way to enter
physical retail for the first time.”
Fashion District Philadelphia represents an ideal destination
for Anchor Shops’ first retail store given its highly visible
location in the heart of Center City along bustling Market Street.
Situated on the mall’s concourse level, Anchor Shops would attract
steady foot traffic from the 22 million commuters who pass through
the co-located Jefferson SEPTA station each year. The retail store
seeks to house more than 40 digital-first retailers in a
thoughtfully designed setting that guides consumers through a
curated journey and allows each brand to support and be supported
by the other.
“As the retail ecosystem continues to evolve, the mall platform
is a vital component of successful multichannel retail strategies,”
said Joseph Coradino, Chairman and CEO of PREIT. “Our portfolio,
concentrated in densely populated markets, is uniquely positioned
to support innovative solutions such as Anchor Shops, allowing
emerging and digitally native brands to access our prime physical
space as they position them for growth. Shoppers who frequent our
properties will be able to engage with new, exciting and emerging
brands, making the merchandising mix at properties like Fashion
District Philadelphia even more compelling. Solving for logistics
and infrastructure challenges positions these brands for
sustainable growth within our portfolio.”
Anchor Shops intends to scale nationally after developing its
network within the Philadelphia/South New Jersey region. The retail
store at Fashion District Philadelphia and distribution center at
Moorestown Mall, which will be staffed by retail professionals
employed by Anchor Shops, are expected to open in the second
quarter of 2020. The company is currently in discussions with a
diverse group of online brands interested in plugging into its
network. Depending on the size and type of space required, brands
will have the option to join Anchor Shops and its national
distribution network for as little as $800 per month.
“Throughout my 25 years of experience across retail and digital
commerce, the fundamental value of connectivity across all touch
points of the consumer experience has been paramount,” said Ryan
Wolfe, Co-Founder and COO of ShopFulfill. “Anchor Shops powered by
ShopFulfill uniquely connects turnkey retail with regional
logistics to provide a platform for emerging brands to connect with
customers, profitably scale and enhance life-time-value.”
Brands interested in learning more about Anchor Shops can call
646-412-5890 or email join@anchorshops.com.
About Anchor Shops powered by ShopFulfill
Anchor Shops is the first vertically integrated retail
storefront and ecommerce distribution network designed to help
digitally native brands thrive offline. Anchor Shops is part of
ShopFulfill, an ecosystem that offers retailers and brands a wide
range of patent-pending turnkey services to enhance revenues and
profits. Anchor Shops powered by ShopFulfill is the only bricks and
clicks solution that allows brands to flourish without sacrificing
their identity or undertaking a significant investment. For more
information, visit www.anchorshops.com.
About PREIT
PREIT (NYSE:PEI) is a publicly traded real estate investment
trust that owns and manages quality properties in compelling
markets. PREIT’s robust portfolio of carefully curated retail and
lifestyle offerings mixed with destination dining and entertainment
experiences are located primarily in the densely-populated eastern
U.S. with concentrations in the mid-Atlantic’s top MSAs. Since
2012, the Company has driven a transformation guided by an emphasis
on portfolio quality and balance sheet strength driven by
disciplined capital expenditures. Additional information is
available at www.preit.com or on Twitter or LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191209005465/en/
Media: Anchor Shops powered by ShopFulfill Jason
Chudoba, Megan Kivlehan or Matthew Chudoba ShopFulfill@icrinc.com
PREIT Heather Crowell EVP, Strategy & Communications
(215) 454-1241 heather.crowell@preit.com
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