DALLAS, Nov. 29,
2022 /PRNewswire/ -- Credera, a global boutique
consulting firm focused on strategy, transformation, data, and
technology, today announced support for the AWS for Advertising and
Marketing initiative from Amazon Web Services (AWS) to
accelerate advertising and marketing transformation.
"This new initiative [delivers]
cutting-edge solutions for marketers and world-class experiences
for customers."
AWS for Advertising & Marketing is an initiative featuring
services and solutions purpose-built to meet the needs of
advertising agencies, marketers, publishers, ad technology
providers, and analytics service providers. The initiative helps
customers deliver personalized ad experiences, optimize ad serving
performance and cost, and innovate on audience segmentation and
attribution. It simplifies the process for industry customers to
select the right tools and partners helping accelerate their
production launches and see faster time to value.
Credera is part of Omnicom Precision Marketing Group (OPMG),
which aligns digital, data, and customer relationship management
capabilities to deliver precisely targeted and meaningful customer
experiences at scale leveraging the global reach of Omnicom Group
Inc.
"Today, marketers struggle to engage customers in an always-on
and customer-centric world," said Jeff
Townes, Credera's Partner of Cloud Solutions and Alliances.
"Omnicom and Credera guide CMOs to unlock customer insights, drive
digital customer engagement, and deliver enhanced value for
customers with real-time personalization using AWS."
AWS empowers advertisers and marketers to reinvent workloads
with solutions to improve audience and customer data management,
privacy-enhanced data collaboration, advertising platforms,
marketing measurement and ad intelligence, and personalized digital
customer experiences. For customers looking for prescriptive,
solution-specific support, AWS for Advertising & Marketing
identifies leading industry partners, like Credera, in each
area.
"We are excited to work with AWS on this new initiative to
deliver cutting-edge solutions for marketers and world-class
experiences for customers," said Luke
Taylor, OPMG CEO.
As the MarTech consulting leader within Omnicom, Credera guides
clients to enhance marketing value and performance. Credera's
modern marketing transformation services include
transformation strategy, MarTech enablement and optimization,
audience and customer segmentation, customer analytics, and digital
customer engagement.
Credera blends OPMG digital services, AWS products and services,
and expertise with marketing technology and cloud adoption to help
marketers, advertisers, and other clients create and scale
meaningful customer experiences. Credera's Marketing Analytics
Platform (MAP) on AWS accelerates customer insights and delivers
real-time personalization at scale for the digital customer
experience. MAP allows organizations to begin delivering the right
content through the right channels at the right time to their
customers.
Leveraging MAP, Credera accelerates the integration,
unification, and analysis of first and third-party customer data to
generate and activate real-time insights. The process unlocks
results for marketers, including higher customer engagement,
conversation, and value.
Clients can explore more about Credera's work with AWS,
marketing technology expertise, and solutions for the AWS Marketing
& Advertising initiative here:
www.credera.com/aws-advertising-marketing
Headquartered in Dallas,
Credera has a team of more than 4,000 talented consultants around
the globe. It has been honored by Fortune as a "Best Place
to Work" in consulting and professional services and by
Forbes as one of the "World's Best Management Consulting
Firms." Credera is an AWS Advanced Tier Services Partner.
About Credera
Credera (credera.com) is a global boutique consulting
firm focused on strategy, transformation, data, and technology. As
a part of Omnicom Precision Marketing Group, our over 4,000
consultants across the globe partner together with clients ranging
from long-time market leaders to emerging companies delivering
strategy and execution leadership to create tangible business
results. Credera's deep business acumen and technical expertise,
combined with a deep dedication to building trusted relationships,
unlocks extraordinary business performance for our clients. Our
mission is to make an extraordinary impact for our clients, people,
and communities.
About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group aligns Omnicom's global
digital, data, and CRM capabilities to deliver precisely targeted
and meaningful customer experiences at scale. Using its universal
framework of connected data, connected intelligence and connected
experiences, OPMG provides services that include data-driven
product/service design, technology strategy and implementation,
CRM/loyalty strategy and activation, econometric and attribution
modeling, technical and business consulting and digital experience
design and development. At the core of delivering these services is
Omni, an advanced technology platform that combines a powerful
cultural insights engine with massively scaled data insights from
first-, second- and third-party sources, including several
proprietary Omnicom data partnerships. Omnicom Precision Marketing
is a part of the DAS Group of Companies, a division of Omnicom
Group Inc. (NYSE: OMC) that includes more than 200 companies in a
wide range of marketing disciplines including advertising, public
relations, healthcare, customer relationship management, events,
promotional marketing, branding and research.
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SOURCE Credera