NEW YORK, Aug. 7, 2019 /PRNewswire/ -- Nielsen (NYSE: NLSN)
and Lockard & Wechsler today announced that they have reached a
multi-year agreement with Nielsen as their service of choice for
Local TV measurement in all markets.
Lockard & Wechsler, based in Irvington, New York, is a full service direct
response marketing agency offering services such as media planning,
buying and analytics. They are a long-time subscriber to Nielsen
National TV data and have returned to the roster of valued Nielsen
local clients after a brief hiatus, citing a number of factors,
notably the accuracy and comprehensiveness of Nielsen data.
Rene Munoz, Executive Vice
President of Lockard & Wechsler, affirms his decision to
re-engage the company's relationship with Nielsen stating, "We are
pleased to be working exclusively with Nielsen on Local TV
Measurement. Nielsen's local TV audience measurement is the most
comprehensive, fully representative data available and is the only
currency that accounts for changes in the evolving TV landscape. As
an agency precision is paramount in our planning and we are excited
about the value that this data will provide for our campaigns and
our advertisers to accelerate ROI."
"We are delighted to continue to expand our relationship with
Lockard & Wechsler," said David
Hohman, EVP & Managing Director of Nielsen Media Demand
Side. "As a nationally acclaimed agency, we are excited to empower
Lockard & Wechsler to maximize their campaigns by providing
their clients with increased ROI, using currency data measuring
persons and eliminating waste from campaign spend."
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and
data analytics company that provides the most complete and trusted
view available of consumers and markets worldwide. Our approach
marries proprietary Nielsen data with other data sources to help
clients around the world understand what's happening now, what's
happening next, and how to best act on this knowledge. For more
than 90 years Nielsen has provided data and analytics based on
scientific rigor and innovation, continually developing new ways to
answer the most important questions facing the media, advertising,
retail and fast-moving consumer goods industries. An S&P 500
company, Nielsen has operations in over 100 countries, covering
more than 90% of the world's population. For more information,
visit www.nielsen.com.
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SOURCE Nielsen