New Medallia Digital Quickstart Delivers Real-Time Digital Experience Insights in Days
July 17 2020 - 8:00AM
Business Wire
AI-powered solution reveals online consumer
journey pain points, highlights areas for improvement to drive
digital revenue growth
Medallia, Inc. (NYSE: MDLA), the global leader in experience
management, today announced Digital Disruption Quickstart, arming
brands with real-time insights of what customers experience on
their websites, and empowering them to optimize their digital
offerings to meet rapidly changing customer needs and drive
revenue.
"Medallia Digital has made it easy for DICK’S Sporting Goods to
identify when, where and how to optimize our digital experience.
With targeted abandonment logic, we defined various demographics
and customer types for tailored digital experiences and discovered
new ideas for digital engagement,” said Miche Dwenger, VP of
e-commerce experience at DICK’S Sporting Goods.
Easy and fast to set up, Medallia Digital Disruption Quickstart
includes always-on as well as intercept surveys to capture feedback
in context, an out-of-the box integration with Adobe Experience
Platform Launch to help companies personalize the web experience,
and Text Analytics and AI-powered insights to uncover and address
the biggest issues. These powerful insights provide brands
in-the-moment online consumer insights to quickly reveal pain
points and help prioritize highest impact actions that will deliver
exceptional digital experiences - critical in today’s digital-first
environment.
"Brands are in the midst of digital disruption as customers have
shifted purchasing behavior to online channels,” said Cody
Crnkovich, head of platform partners and strategy for Adobe. "By
tying customer feedback from Medallia's Digital Disruption
Quickstart to Adobe Experience Cloud through Experience Platform
Launch, brands gain deeper insight into customer behavior—the why
behind the what—and can take the actions required to meet
fast-changing customer expectations.”
In a matter of days, Medallia Digital Disruption Quickstart
empowers brands to help answer critical, revenue-driving questions
such as: is my website meeting customer expectations; is the right
inventory and information shared first; does it have the desired
checkout functionality and is it easy to navigate.
“Digital disruption accelerated overnight as consumers have
shifted their buying behaviors online. From healthcare and
insurance websites, restaurant takeout and grocery shopping to
retail and car buying, digital engagement is spiking. Brands have
one chance to make a positive online impression and now, more than
ever, they need to understand what their customers need and what
intelligent actions are required to deliver on those needs,” said
Sheri Kahn, senior vice president of product marketing for
Medallia.
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About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in
Experience Management. Medallia’s award-winning SaaS platform, the
Medallia Experience Cloud, leads the market in the understanding
and management of experience for customers, employees and citizens.
Medallia captures experience signals created on daily journeys in
person, digital and IoT interactions and applies proprietary AI
technology to reveal personalized and predictive insights that can
drive action with tremendous business results. Using Medallia
Experience Cloud, customers can reduce churn, turn detractors into
promoters and buyers, and create in-the-moment cross-sell and
up-sell opportunities, providing clear and potent returns on
investment. www.medallia.com
© 2019 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
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PR Contact: Valerie Beaudett press@medallia.com +1 (650)
400-7833
IR Contact: Carolyn Bass ir@medallia.com
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