BATTLE CREEK, Mich.,
Nov. 5, 2019 /PRNewswire/ -- While
75% of the U.S. population is veggie-curious, only one in four have
purchased a frozen vegetarian/vegan item in the last
year.1 If you've been holding out on plant-based
protein, National Vegan Month is a great opportunity to celebrate
your first time. This month, MorningStar Farms®, the maker of
America's No. 1 veggie burger2, wants America to
lose their veginity — and we're bringing more tantalizing options
than ever to help them do it.
In March, MorningStar Farms announced a commitment to transition
the portfolio to be completely vegan by 2021. Just eight months
later, egg and dairy ingredients have been stripped from a whopping
65% of its portfolio. MorningStar Farms knows people often hesitate
before trying plant-based protein for the first time, but there's
no reason to hold back with vegan favorites like new Mini Corn
Dogs, Popcorn Chik'n, Meat Lover's Quarter Pounder and
Cheezeburgers, now in stores. Flexitarians, rejoice!
The industry leader understands the importance of delivering a
stellar first time. That's why when someone's first time eating
plant-based foods is with MorningStar Farms, they're more likely to
come back for more — and make it a habit.3
SATISFYING IN ALL THE RIGHT WAYS
Eating vegan doesn't have to mean sacrificing flavor or choice,
and our plant-based proteins cut out risk of disappointment by
boasting options for practically every meal and mood. Whether
craving childhood favorites like corn dogs or chicken nuggets or
missing the experience of a juicy burger, MorningStar Farms has
your back – and mouth. We're proud to bring veggie lovers and meat
eaters back together at the same table, where everyone is left
feeling satisfied.
KEEPING THINGS FRESH ... IN THE KITCHEN
After the all-important first time, MorningStar Farms is
passionate about seducing people back for more with many
first-to-market offerings and a broad range of newly vegan products
to accommodate even more tastes. This includes a broad range of
Chik'n offerings, most meal starters including Grillers Crumbles
and Chorizo Crumbles, new products like Mini Corn Dogs and Popcorn
Chik'n, as well as Cheezeburgers, the Falafel Burger and
Tex-Mex Burger.
PLEASING FOR THE EARTH
Annually, MorningStar Farms delivers roughly 90 million pounds
of plant-based foods out into the world. The positive impact this
has on people and our planet is a huge source of brand pride.
Our industry-leading sustainability impact includes:
- 750 million pounds of plant-based protein over the past 10
years.
- 1 billion pounds of plant-based protein over the next 10
years.4
For more information on MorningStar Farms and the full
plant-based product line, visit morningstarfarms.com or follow
along via Facebook, Twitter, Instagram, Pinterest and YouTube.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight
the world through foods and brands that matter. Our beloved brands
include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms®
and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks
and convenience foods like cereal and frozen foods. Kellogg brands
are beloved in markets around the world. We are also a company with
Heart & Soul, committed to creating Better Days for 3
billion people by the end of 2030 through our Kellogg's® Better
Days global purpose platform. Visit www.KelloggCompany.com or
www.OpenforBreakfast.com.
1 MDC Trip Barriers 2017
2 Nielsen xAOC Total Units Sold Cal Yr 2018
3 Nielsen Homescan; Trip Projected; Total U.S., 52 W/E
4/20/19
4 Source: OBE/Expo West signage
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SOURCE Kellogg Company