Sephora inside
JCPenney debuts first flagship destination in Salinas,
Calif.
PLANO, Texas
- (April 26, 2016) - JCPenney [NYSE: JCP] and
visionary beauty retailer SEPHORA are celebrating 10 years of
SEPHORA inside JCPenney with the grand opening of 60 new locations,
including a new flagship opening this fall in Salinas, Calif.
Showcasing a stunning beauty presentation of prestige cosmetics,
skincare, fragrance, tools and accessory products, SEPHORA inside
JCPenney is a center core attraction in more than half of the 1,000
JCPenney stores. One of the first collaborations of its kind, the
exclusive partnership is credited with increasing revenue per
customer and bringing the beauty of SEPHORA to new and high
potential markets across the country.
"When we first introduced a
SEPHORA inside JCPenney in 2006, it was a revolutionary concept.
JCPenney was one of the first department store retailers to forgo
the traditional beauty counter and work with a global beauty brand
to build a dynamic Sephora shop inside its stores," said Angela
Swanner, senior vice president for SEPHORA inside JCPenney. "Ten
years and nearly 600 locations later, SEPHORA inside JCPenney has
become a leading beauty destination that will continue to be a
growth driver in 2016 and beyond."
Nearly half of the 60 new Sephora
inside JCPenney locations will debut on April 29, with the majority
to be open by June 17, presenting an opportunity to capture greater
market share before the key back-to-school and holiday shopping
periods. When the Company introduces a Sephora inside JCPenney,
customers respond favorably to having a best in class beauty
experience available in their communities, which positively impacts
the entire store's revenue performance.
SEPHORA inside JCPenney offers a
unique open-sell environment encompassing approximately
2,000-square-feet of merchandise and a SEPHORA Beauty Studio where
clients can receive complimentary consultations and mini-makeovers.
Shoppers are also encouraged to try, test and play with sample
products as specially trained beauty consultants use a non-biased
approach to recommending brands.
All SEPHORA inside JCPenney
locations offer nearly 50 different prestige brands, fragrance and
beauty products such as BITE Beauty, Kat Von D, Lancôme, Make Up
For Ever, NARS, Kate Somerville®, Urban Decay, Dior and SEPHORA's
own private label, SEPHORA COLLECTION. SEPHORA inside JCPenney now
includes Marc Jacobs® Beauty and expects to launch additional
sought after brands this year.
A new flagship location will soon
be situated within a newly relocated JCPenney store at Northridge
Mall in Salinas, Calif. One of the largest Sephora inside JCPenney
at approximately 3,000-square-feet, this spacious beauty paradise
will serve more clients with a larger assortment of emerging
brands, innovative merchandise displays and expanded space for
service offerings when the flagship site premiers in November.
SEPHORA inside JCPenney has also
grown to have a significant online presence at jcp.com where
shoppers can explore a broader selection of brands, colors and
shades that may not be immediately available in their local store.
Clients will find the latest in makeup trends, learn about upcoming
store events and discover popular gift ideas.
"Our 10-year collaboration with
JCPenney has been an incredible partnership that has yielded both
business growth and unmatched exposure in numerous markets across
the United States," said Satish Malhotra, executive vice president
for SEPHORA inside JCPenney, Canada and Latin America. "We are
excited to continue introducing our unique interactive concept to
millions of beauty enthusiasts who are empowered to experience the
beauty of SEPHORA first hand."
For a complete list of SEPHORA inside JCPenney
2016 openings and images, please visit
jcpnewsroom.com/SephorainsideJCPenney.
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
@jcpnews
About JCPenney
J. C. Penney Company, Inc.
(NYSE:JCP), one of the nation's largest apparel and home
furnishings retailers, is on a mission to ensure every shopping
experience is worth the customer's time, money and effort. Whether
shopping jcp.com or visiting one of over 1,000 store
locations across the United States and Puerto Rico, customers will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
About SEPHORA
Americas
Bold, Boundless, addictive - SEPHORA. A revolutionary beauty
retailer, SEPHORA has been changing the face of prestige cosmetics
since its industry-shaking debut in 1970s Paris. SEPHORA was
acquired by leading luxury group LVMH Moët Hennessy Louis Vuitton
in 1997 and launched its innovative concept stateside in 1998,
where its dynamic, open-sell atmosphere evolved by merging the
freedom of experimentation and product discovery with the expertise
of personal consultants. Today, stores are home to a curated
assortment of 200 world-class brands - including classics, cult
favorites, emerging collections and SEPHORA's own private label,
SEPHORA COLLECTION - and feature more than 14,000 unique products
across makeup, skincare, perfume, haircare, body, professional
tools, and more. Powered by SEPHORA University, SEPHORA is the
beauty education hub, offering customized consultations at the
Beauty Studio, a variety of complimentary classes and one-on-one
service from Personal Beauty Advisors, along with exclusive retail
technology including SKINCARE IQ, COLOR IQ and Scentsa, resulting
in the most expansive educational services in beauty retail. With
over 1,780 locations in 29 countries - including 370 in North
America and 546 SEPHORA inside JCPenney locations - SEPHORA is an
international force in beauty. Adding to its global retail network,
SEPHORA's award-winning website, SEPHORA.com, and its every-growing
presence on Twitter, Facebook and Pinterest, make it the world's
premier digital beauty destination. SEPHORA's vibrant, interactive
online community, Beauty Talk, amplifies the in-store experience by
offering clients exclusive access to personalized beauty advice
from SEPHORA's PRO Artistry Team and provides a platform for open
dialogue with beauty aficionados from around the world. For the
latest in beauty, please visit SEPHORA.com.
###
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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