Hyliion Names Industry Veteran Matthew Loos as Senior Vice President, Marketing
January 26 2021 - 11:30AM
Business Wire
- Loos’ extensive background leading brand strategy, overseeing
new business development and increasing revenue growth for global,
billion-dollar companies will help deliver on Hyliion’s commercial
vision.
- Loos brings over 20 years of experience designing and
implementing product, pricing and program strategy at commercial
transportation leaders including Bridgestone Americas.
Hyliion Holdings Corp. (NYSE: HYLN) (“Hyliion”), a leader in
electrified powertrain solutions for Class 8 commercial vehicles,
today announced Matthew Loos as senior vice president of marketing,
effective immediately. Loos brings over 20 years of marketing and
sales leadership experience to Hyliion and will oversee the
company’s strategic marketing initiatives to help drive profitable
growth and accelerate its commercialization goals.
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“Matt’s experience building high-performing marketing teams,
leading brand strategy and implementing best-in-class marketing
initiatives will be critical as we continue to advance our
commercialization goals and deliver value to our customers both
today and tomorrow,” said Thomas Healy, founder and CEO of Hyliion.
“He has a proven track record of driving profitable growth through
short and long-term marketing strategies, which will benefit
Hyliion greatly as we continue to grow in exciting ways.”
Loos comes to Hyliion with two decades of experience in
strategic marketing development and implementation with Fortune
Global 500 companies across B2B and B2C industries. Most recently,
Loos was the vice president of marketing and sales effectiveness at
Terminix, a $1.4 billion publicly traded company, where he
effectively built the marketing team to include 45 teammates across
integrated specialties. In this role, he developed new product and
service lines that resulted in record new unit sales across
existing and new customers and successfully initiated a dynamic
reposition of the brand and its digital platforms based on
best-in-class market segmentation and data-driven insights.
Prior to this role, Loos worked at commercial industry leader
Bridgestone Americas, where he held various roles of increasing
responsibility across the organization’s multiple business units,
including Bandag, Bridgestone Commercial and Firestone Building
Products. At Bridgestone, Loos was responsible for leading the
overall marketing strategy for their commercial truck and bus new
tire division. In this role, he drove brand positioning strategy,
product design and development, pricing, and sales channel
strategy. In addition, Loos partnered with strategic sales teams to
lead pricing and supply contract negotiations with major national
fleet customers and strategic original equipment manufacturers.
To learn more about Hyliion, its products or leadership team,
please visit www.hyliion.com.
About Hyliion Hyliion Holdings Corp.’s (NYSE: HYLN)
mission is to reduce the carbon intensity and greenhouse gas (GHG)
emissions of commercial transportation Class 8 vehicles by being a
leading provider of electrified powertrain solutions. Leveraging
advanced software algorithms and data analytics capabilities,
Hyliion offers fleets an easy, efficient system to decrease fuel
and operating expenses while seamlessly integrating with their
existing fleet operations. Headquartered in Austin, Texas, Hyliion
designs, develops and sells electrified powertrain solutions that
are designed to be installed on most major Class 8 commercial
vehicles, with the goal of transforming the commercial
transportation industry’s environmental impact at scale. For more
information, visit www.hyliion.com.
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Hyliion Holdings Corp. Liz Hilton
press@hyliion.com (833) 495-4466
Hyliion (NYSE:HYLN)
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