College Students Reflect on Their Sustainability Journey in Final Episode of HanesBrands’ “Crop to Campus” Minidocument...
October 20 2020 - 3:22PM
Business Wire
The seven-part, minidocumentary follows three North Carolina
State University students on an all-questions-answered journey from
the fields to the finished product
In the final episode of filmmaker Rod Murphy’s “Crop to Campus”
minidocumentary on apparel sustainability, college students
exploring the supply chain of Hanes ComfortWash T-shirts visit
HanesBrands’ corporate headquarters in North Carolina.
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the full release here:
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North Carolina State University students
Mamie Trigg and Sydney Parker speak with Chris Fox (center), vice
president of corporate social responsibility at HanesBrands. The
students met with senior leadership at HanesBrands headquarters in
Winston-Salem, N.C., to share insights from their step-by-step
exploration of making a sustainable T-shirt. (Photo: Business
Wire)
In the segment released today on www.CropToCampus.com, the
students – Mamie Trigg of Austin, Texas; Katy Powers of Charlotte,
North Carolina; and Sydney Parker of Raleigh, North Carolina – meet
with senior leadership to share their insights about the experience
and how HanesBrands’ commitment to sustainability measures up with
millennials.
“Responsible manufacturing has always been a top priority for
HanesBrands, and providing full transparency into our operations is
an important aspect of strengthening our commitments,” said Chris
Fox, vice president of corporate social responsibility at
HanesBrands. “By having these conversations, we can continue to
strengthen our environmental and social stewardship and make a more
significant impact in the communities in which we live and
work.”
When the documentary began filming last year, the students all
were seniors at the Wilson College of Textiles at North Carolina
State University, one of the preeminent textile programs in the
country. All three were millennials with concerns about the future
and were in sororities that ordered printed T-shirts for events
many times a year.
The project kicked off in Garysburg, North Carolina, as the
students visited Grant Farms, owned by fifth-generation cotton
farmer David Grant. During their visit, the students talked about
water conservation, limited pesticide usage and learned that
sustainability starts early in the production process – before a
seed for the raw material that goes into a Hanes ComfortWash
T-shirt has even been planted. From visiting a yarn-spinning
facility in Tennessee, to HanesBrands’ state-of-the-art cut, sew
and dye facilities in El Salvador, the students asked questions
along their journey about the company’s responsible sourcing,
global footprint and ethical practices.
HanesBrands partnered with The RiverRun International Film
Festival to debut the minidocumentary on Oct. 8 during the public
launch of RiverRun’s virtual theater. The screening will be
available to view at no cost for two weeks as part of the
partnership here: www.riverrunfilm.com/virtual-theater/.
Murphy, a filmmaker from Asheville, North Carolina, was
commissioned by HanesBrands to make the documentary to assess how
well the company’s corporate social responsibility efforts resonate
with the expectations of millennials and Generation-Z youth.
Visit www.CropToCampus.com to learn more about the documentary
series and www.HBISustains.com for more information about the
company’s sustainability practices.
HanesBrands
HanesBrands, based in Winston-Salem, N.C., is a socially
responsible leading marketer of everyday basic innerwear and
activewear apparel in the Americas, Europe, Australia and
Asia-Pacific. The company sells its products under some of the
world’s strongest apparel brands, including Hanes, Champion, Bonds,
DIM, Maidenform, Bali, Playtex, Lovable, Bras N Things, Nur Die/Nur
Der, Alternative, L’eggs, JMS/Just My Size, Wonderbra, Berlei, and
Gear for Sports. The company sells T-shirts, bras, panties,
shapewear, underwear, socks, hosiery, and activewear produced in
the company’s low-cost global supply chain. A Fortune 500 company
and member of the S&P 500 stock index (NYSE: HBI), Hanes has
approximately 63,000 employees in more than 40 countries. For more
information, visit the company’s corporate website at
www.Hanes.com/corporate and newsroom at
https://newsroom.hanesbrands.com/. Connect with the company via
social media: Twitter (@hanesbrands), Facebook
(www.facebook.com/hanesbrandsinc), Instagram
(@hanesbrands_careers), and LinkedIn (@Hanesbrandsinc).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201020006171/en/
News Media, contact: Matt Hall: (336) 251-3689 (M) or
matt.hall@hanes.com
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