Entercom Launches “BetQL Audio Network”
January 25 2021 - 2:56PM
Business Wire
Network to Serve as Home of Company’s
Sports-gambling Content, Will Launch Companion Broadcast
Distribution Channels in Denver and Los Angeles
Entercom announced the launch of “BetQL Audio Network.” The
network, which follows the Company’s recent acquisition of sports
data and iGaming affiliate platform QL Gaming Group, will feature
sports gambling programming heard across Entercom’s robust
portfolio of sports stations, which combined reach over seven
million listeners per week1, as well as the RADIO.COM app and
digital platform.
The network will be headlined by two widely popular daily shows
– “You Better You Bet” with Nick Kostos and Ken Barkley, which
received an average of over 670,000 monthly downloads since the
start of the 2020 NFL season,2 and “BetQL Daily” with Joe Ostrowski
and Ross Tucker, which was launched in September 2020 and formerly
known as “BetSweats.” Network programming will also initially
include “BetQL Countdown to Kickoff,” which has run throughout the
NFL playoffs, with future programming expansion announced at a
later date. Available nationwide via RADIO.COM, the fastest growing
digital audio platform in the U.S., “BetQL Audio Network” will also
be accessible via the BetQL mobile application and desktop platform
and on-demand where podcasts are found.
As part of the network launch, KEZW-AM in Denver will relaunch
as The Bet 1430AM, serving as a broadcast distribution channel for
“BetQL Audio Network” content. The network will subsequently launch
on 93.1 HD3 in Los Angeles. All programming will continue to be
available in live and on-demand audio and video formats via
RADIO.COM.
“With our acquisition of QL Gaming Group in November, we
committed to leveraging our national scale to amplify the rapidly
growing sports gambling landscape and deliver smart, data-supported
sports-betting content to our listeners,” said Mike Dee, President
of Sports, Entercom. “By combining the BetQL brand and our deep
collection of expert talent, this new network compliments our
industry-leading local sports broadcast portfolio and will further
enhance our position as a leader for sports betting
programming.”
“BetQL Audio Network” will be cross-promoted across Entercom’s
portfolio of 39 all-sports stations across the U.S. which includes
WFAN 101.9 FM/660 AM (WFAN-FM/AM) in New York, SportsRadio 94WIP
(WIP-FM) in Philadelphia and 670 The Score (WSCR-AM) in
Chicago.
Entercom is the unrivaled leader in sports radio, reaching three
times more people than the leading competitor. Entercom is the #1
sports radio ownership group, which owns and operates 39 all-sports
stations across the U.S. Its unparalleled broadcast portfolio
reaches nearly 30 million sports fans monthly and boasts the
nation’s leading collection of radio play-by-play coverage.
Entercom also serves as the flagship home of 41 professional teams
and over 50 Division 1 collegiate programs, including the New York
Yankees and Boston Red Sox, Dallas Cowboys and Kansas City Chiefs,
Golden State Warriors and Chicago Bulls, and University of Michigan
and University of Oregon, among others.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is the #1 creator of
live, original local audio content in the U.S and the unrivaled
leader in local radio sports and news. Home to the nation’s most
influential collection of podcasts, digital and broadcast content,
and premium live experiences, Entercom engages over 170 million
consumers each month. Available on every device in every major U.S.
market, the company delivers the industry’s most compelling live
and on-demand content and experiences from voices and influencers
its communities trust and love. Entercom’s robust portfolio of
assets and integrated solutions offer advertisers today’s most
engaged audiences through targeted reach, brand amplification and
local activation—all at national scale. Learn more at www.entercom.com, Facebook and Twitter
(@Entercom).
1 Nielsen Sp20/Fa19 National Regional Database, M-Su 12M-12M,
Weekly Cume 2 Megaphone, past 90 days (Oct 21 2020 – Jan 20th
2021)
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version on businesswire.com: https://www.businesswire.com/news/home/20210125005801/en/
Ashok Sinha Entercom 917-656-5800 Ashok.Sinha@Entercom.com
David Heim Entercom 212-649-9676 David.Heim@Entercom.com
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