MEXICO CITY, Nov. 24, 2020
/PRNewswire/ -- Liga MX, the governing body of the premier
competitions in Mexican soccer, has formed an exclusive data,
streaming and integrity partnership with market leader, Genius
Sports Group.
As the official data partner to the English Premier League,
Serie A, the Argentine Football Association, and Dimayor Colombia,
Genius Sports Group will have the exclusive right across all Liga
MX, Liga de Expansion, Copa MX and Liga BBVA Femenil games to
capture live data from in-stadia and distribute it to licensed
sportsbook operators in the US and around the world.
Furthermore, the long-term partnership will also provide
sportsbook operators with low-latency streams from every Liga de
Expansion game, elevating the league's global profile and providing
a platform to engage new fans.
Genius Sports Group's Bet Monitoring System will underpin a new
integrity programme to safeguard Mexican soccer from the threats of
match-fixing and betting-related corruption. By cross-referencing
odds movements from sportsbooks around the world with predictive
models, which demonstrate expected market activity, Genius Sports
Group's system will automatically flag any potentially suspicious
activity.
On October 27, 2020, GSG entered
into a business combination agreement with dMY Technology Group II,
Inc. (NYSE: DMYD.U, DMYD and DMYD.TS) to drive its expansion as a
leading provider of official data and technology powering the
global sports, betting and media ecosystem. Upon the closing of the
transaction, the combined company expects its ordinary shares and
warrants to trade on the NYSE under the symbols "GENI" and "GENI
WS", respectively.
Enrique Bonilla, Executive
President of LIGA MX, commented: "Our league grows in every aspect,
development, innovation and the expansion of our international
profile are our fundamental pilars. This alliance with Genius
Sports Group will help us reach, through data, more fans around the
world. It is important to highlight that Genius Sports Group
integrity programme will provide real time alerts for betting
related issues, which strengthens our commitment to
transparency."
Sean Conroy, Commercial Director
of Genius Sports Group, said: "As one of the highest quality, most
passionately followed leagues in world soccer, we are delighted to
be supporting Liga MX at such critical stage of its global growth.
Our long-term partnership will deliver value for Liga MX and help
to connect Mexican soccer with fans around the world while
providing sportsbook operators with security of supply and premium
new streaming content."
Contact:
Liga MX
Juan José Kochen, Director de Comunicaciones
juanjosekochen@ligamx.net
Genius Sports
Chris Dougan, Chief Communications
Officer,
+1 (202) 766-4430
chris.dougan@geniussports.com
About LIGA MX:
The LIGA MX is the organization that governs and manages the
most important professional soccer leagues in Mexico. It was founded in 2012 to promote the
development of our soccer in all divisions and in all areas:
sporting and competitions, administrative and legal, communications
and marketing and innovation.
LIGA MX has a Youth Forces structure that is unique in the
world, starting the formation pyramid from the U-13 category and
the top division has one of the best stadium attendance averages
among the leagues in the entire planet. In addition, the Women's
LIGA MX, founded in 2017, is positioned and strengthened season
after season.
LIGA MX headquarters are located in Toluca, State of Mexico, in a state-of-the-art
sports and office complex inaugurated in 2016.
About Genius Sports Group:
Genius Sports Group is the official data, technology and
commercial partner that powers the global ecosystem connecting
sports, betting and media. We are a global leader in digital sports
content, technology and integrity services. Our technology is used
in over 150 countries worldwide, empowering sports to capture,
manage and distribute their live data and video, driving their
digital transformation and enhancing their relationships with
fans.
We are the trusted partner to over 500 sports organizations
globally, including many of the world's largest leagues and
federations such as the NBA, Premier League, AFA, FIBA, NCAA,
NASCAR and PGA TOUR.
Genius Sports Group is uniquely placed thorough cutting-edge
technology, scale and global reach to support our partners. We are
more than just a technology company, we build long-term
relationships with sports at all levels, helping them to control
and maximize the value of their content while providing technical
expertise and round-the-clock support.
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SOURCE Genius Sports