CINCINNATI, Aug. 18, 2020 /PRNewswire/ -- Today, CR Brands
announced the launch of ARM &
HAMMER™ Essentials™ Disinfecting Wipes.
The products will be available at major retailers in the United States.
ARM & HAMMER™ Essentials™
Disinfecting Wipes feature a citrus-based disinfectant formula that
kills 99.9 percent of viruses & bacteria and cleans without
harsh chemicals. Because the active ingredient is
citrus-based and they contain no quaternary ammonium chloride
compounds like other leading brands, ARM &
HAMMER™ Essentials™ Disinfecting Wipes
are worry-free to use on a range of household surfaces.
"We are thrilled to bring this product to market under the
iconic ARM & HAMMER™ brand," said
Tim Harrison, Chief Executive
Officer of CR Brands. Added Harrison, "ARM &
HAMMER™ is a brand with national
recognition and has been trusted by consumers for more than 170
years. It's the perfect brand for consumers who are looking for
affordable, effective products that are strong enough to clean and
disinfect, but can also be used around kids and pets."
The demand for disinfecting wipes has skyrocketed since the
onset of COVID-19. Both CR Brands and ARM &
HAMMER™ have seen dramatic increases
in demand for their cleaning and laundry products. ARM
&
HAMMER™ Essentials™
Disinfecting Wipes meet the EPA's criteria for use against
SARS-CoV-2, the virus that causes COVID-19.
Brandgenuity, the brand licensing agency for ARM &
HAMMER™, brokered the partnership
between Church & Dwight, Inc. and CR Brands.
"CR Brands is a tremendous strategic partner," said Tammy Talerico, Licensing Director at Church
& Dwight. "The leadership team at CR Brands all have extensive
CPG backgrounds and deep category expertise which has helped them
to create a product that is truly unique within the category. We
fully expect this partnership to grow in the coming years."
In addition to disinfecting wipes, CR Brands has launched a
licensed fruit & vegetable wash and garbage disposal cleaner
under the ARM & HAMMER™ brand
name.
For more information about the launch or licensing
opportunities, please contact info@brandgenuity.com.
About CR Brands
CR Brands enjoys a 20+ year heritage
of successfully selling, marketing, and innovating
nationally-recognized brands that are market leaders across a
variety of categories and consumer segments. CR Brands is a proud
licensing partner with the ARM & HAMMER and OXICLEAN brands and
continues to develop an even broader portfolio of "Powerfully Pure"
cleaning products to delight consumers. For more information,
please visit www.ahcleans.com and www.crbrandsinc.com.
About Church & Dwight Co.
Church & Dwight Co.,
Inc. (NYSE: CHD) founded in 1846, is the leading U.S. producer
of sodium bicarbonate, popularly known as baking soda. The Company
manufactures and markets a wide range of personal care, household,
and specialty products under recognized brand names as ARM &
HAMMER, TROJAN, OXICLEAN, SPINBRUSH, FIRST RESPONSE, NAIR, ORAJEL,
XTRA, VMS (L'IL CRITTERS and VITAFUSION), BATISTE, and WATERPIK.
These eleven key brands represent approximately 80% of its consumer
sales. For more information, visit the Company's website.
About Brandgenuity
Brandgenuity is a leading global
independent brand licensing agency that extends iconic brands into
products, services and experiences that delight consumers, raise
brand awareness and generate revenue. The agency's clients include
BMW, Sanrio, Church & Dwight, Pnina
Tornai, Unilever, MGM Studios, PUR, NFLPA and others.
Brandgenuity has won numerous industry awards. For more information
visit brandgenuity.com or contact info@brandgenuity.com.
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SOURCE CR Brands