SAN FRANCISCO, March 11, 2020 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced an expanded
relationship with Build-A-Bear Workshop, Inc. (NYSE: BBW).
Build-A-Bear has selected Salesforce as its strategic partner in
digital transformation as it plans to diversify its retail
portfolio, evolve its business model, and build stronger
relationships with consumers.
Against a backdrop of unprecedented and rapid change in global
retail, Build-A-Bear launched an updated eCommerce platform in the
fall of 2017, and has since delivered nine consecutive quarters of
double-digit growth in its consolidated eCommerce sales. In an
effort to further accelerate its growth and enhance how the company
engages with customers, Build-A-Bear turned to
Salesforce.
With Salesforce's integrated Customer 360, Build-A-Bear expects
to have a single source of truth about their customers across
marketing, commerce, sales, and service, including a complete view
of every guest's interaction with its brand. Leveraging data and
insights from Salesforce will help Build-A-Bear provide seamless
and personalized experiences across all channels—whether guests are
engaging with Build-A-Bear through its iconic in-store experience,
interacting with the brand on social media, or creating a custom
furry friend online.
Comments on the News
"We believe that expanding our
strategic partnership with Salesforce can be transformative for our
digital business," said Sharon Price
John, Build-A-Bear Workshop President and Chief Executive
Officer. "By leveraging Salesforce's data-driven and intelligent
Customer 360, we anticipate accelerating our growth by delivering
highly personalized consumer experiences for every guest across
every channel. And we expect to benefit from these additional
capabilities during this year's holiday season."
"We are proud to be Build-A-Bear's trusted advisor in digital
transformation as they evolve how they engage with their customers
across different channels," said Adam
Blitzer, Salesforce Executive Vice President and General
Manager, Marketing Cloud, Commerce Cloud, and Community Cloud.
"With Customer 360, Build-A-Bear will be able to realize its vision
to predict customer preferences and deliver the right experiences
at the right moment."
About Build-A-Bear
Build-A-Bear is a global brand kids
love and parents trust that seeks to add a little more heart to
life. Build-A-Bear Workshop has over 500 stores worldwide where
Guests can create customizable furry friends, including
corporately-managed stores in the United
States, Canada,
China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, third party retail locations and franchise stores
in Africa, Asia, Australia, Europe, Mexico, the Middle
East and South America.
Buildabear.com is the online destination for unique furry-friend
gifts, featuring The-Bear-Builder™, a shopping configurator that
helps create customized gift options. Build-A-Bear Workshop, Inc.
(NYSE: BBW) posted total revenue of $338.5
million in fiscal 2019.
About Salesforce
Salesforce is the global leader in
Customer Relationship Management (CRM), bringing companies closer
to their customers in the digital age. Founded in 1999, Salesforce
enables companies of every size and industry to take advantage of
powerful technologies—cloud, mobile, social, internet of things,
artificial intelligence, voice and blockchain—to create a 360° view
of their customers. For more information about Salesforce (NYSE:
CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Build-A-Bear Workshop