DALLAS, June 11, 2019 /PRNewswire/
-- Chili's® Grill & Bar, a leader in the casual
dining industry, is also leading the category in off-premise
innovation. To build on that momentum, starting today, Brinker
International, Inc., the parent company of Chili's and Maggiano's
Little Italy®, has entered into an exclusive agreement
with DoorDash, the nation's largest on-demand destination for
door-to-door delivery, that brings delivery of Chili's favorites to
Guests from more than 1,000 participating restaurants
nationwide.
"We chose DoorDash as an exclusive partner because they have a
leading market share in areas where Chili's restaurants are located
and have a fast growing delivery platform," said Wyman Roberts, chief executive officer of
Brinker and president of Chili's. "While we tested delivery with
several partners, DoorDash integrated seamlessly into our
operations, demonstrated the ability to drive incremental sales and
provided a consistent Guest experience. DoorDash shares our vision
of a 'win-win' partnership based on sustainable economics, digital
leadership and a constant stream of innovation. Together with
DoorDash we can deliver Chili's favorites to Guests wherever they
are."
Chili's has generated more than $330
million in annual off-premise sales at corporate owned
restaurants, which contributed to approximately 13% of the brand's
total sales in the U.S. as reported at the end of the last fiscal
quarter. The brand also grew to-go business by 17.2% in its third
quarter. Over the past few years, to improve its off-premise
strategy, Chili's launched a highly-rated mobile and web
application for online ordering, improved to-go packaging and built
integrated direct marketing capabilities for its more than six
million Guests that have joined the My Chili's Rewards loyalty
program.
Chili's exclusive partnership with DoorDash will build on this
momentum. Chili's expects its national partnership with DoorDash to
accelerate its omnichannel leadership, drive continued sales growth
by levelling the convenience playing field with fast casual and
quick service restaurants, and further strengthen the brand for the
next generation of Guests.
In test markets, Chili's Guests showed a high demand and
positive response for DoorDash delivery, which resulted in
significant incremental off-premise sales growth. Chili's and
DoorDash have integrated their systems so that DoorDash orders are
sent directly to the Chili's point-of-sale (POS) system, ensuring a
better experience for Guests and Team Members. POS integrations
allow DoorDash to sign up and scale restaurants at a faster pace,
and Guests can expect additional Chili's restaurants to offer
delivery with DoorDash in the near future.
"DoorDash is honored to be named as the exclusive delivery
partner for Chili's and Maggiano's, pairing our best in class
operations and commitment to quality with America's most iconic
brands," said Toby Espinosa, vice
president of business development at DoorDash. "Chili's is renowned
for their fresh, bold menu items and high-quality Guest experience,
and we're excited to see how our partnership grows as we connect
loyal diners to great food, service and convenience."
Maggiano's has also exclusively partnered with DoorDash for
delivery services, and the DoorDash systems will be integrated with
Maggiano's POS in the coming months.
To order Chili's with DoorDash, download the DoorDash app or go
online to www.doordash.com. Find Chili's in the list of local
restaurants, place an order and enjoy your Chili's in no time!
About Chili's® Grill & Bar
Hi, welcome
to Chili's! We're a leader in the casual dining industry and the
flagship brand of Dallas-based
Brinker International, Inc. (NYSE: EAT). We're known for our big
mouth burgers, Texas-sized ribs,
full-on sizzling fajitas and hand-shaken margaritas. We take our
food seriously – but not ourselves – because dining out should feel
like a celebration even if there is nothing to celebrate. Our
passion is making every Guest feel special, and every day, our
ChiliHeads make it their job to spread #ChilisLove across our more
than 1,600 restaurants in 29 countries and two territories. And
Chili's cares. We host local Give Back Events to support kids,
education and hunger, and have raised more than $70 million through our annual Create-A-Pepper
campaign benefitting St. Jude Children's Research Hospital®,
because giving back is a big part of who we are. Find more
information about us at www.chilis.com, follow us on Twitter or
Instagram, or like us on Facebook @Chilis.
About DoorDash
DoorDash is a technology company that
connects customers with their favorite local and national
businesses in over 4,000 cities and all 50 states across
the United States and Canada. Founded in 2013, DoorDash empowers
merchants to grow their businesses by offering on-demand delivery,
data-driven insights, and better in-store efficiency, providing
delightful experiences from door to door. DoorDash Drive is the
last-mile logistics platform that powers direct delivery for any
business. By building the last-mile delivery infrastructure for
local cities, DoorDash is bringing communities closer, one doorstep
at a time. Read more on the DoorDash blog or
at www.doordash.com.
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SOURCE Chili's Grill & Bar